USA July 2022: Ford (+35.8%), Lincoln (+64.5%) spectacularly defy market down -11.7%

Ford Bronco sales continue to gear up in the US.

The U.S. new vehicle market is estimated to fall -11.7% year-on-year in July to 1,092,000 units, leading to a year-to-date tally off -17.3% to 7,933,000. The Seasonally Adjusted Annual Rate of sales (SAAR) is down -8.8% year-on-year to 13.51 million units vs. 14.81 million a year ago in July 2021. Among the groups that still report sales monthly, Toyota Motor (-21.2%) remains in the lead despite losing almost twice as much ground as the market but the hero of the month is without contest Ford Motor sporting a gravity-defying 36.8% year-on-year lift to end the month less than 15,000 units off Toyota Motor. Hyundai-Kia manages to keep its loss to -10.8% whereas American Honda freefalls -47.4%.

Brand-wise, and still among those reporting monthly, a euphoric Ford (+35.8%) overtakes Toyota (-20.9%) with Honda (-46%) in tow but struggling mightily. Kia (-10.9%) and Hyundai (-11.5%) behave similarly to the market while Subaru (-17.1%) and Lexus (-22.8%) are a little more shy. Below Mazda (-28.5%), Lincoln (+64.5%) signs the other great performance of the month to pass Volvo (-40.7%) and Acura (-59.1%). Genesis (+0.4%) edges up.

Among the selection of models with available monthly figures, the Ford F-Series (+21.1%) sports a stellar year-on-year gain to cement its market leadership and is now down -12.5% year-to-date. The Toyota RAV4 manages to contain its drop to the single-digits at -8.3%) but the Toyota Camry (-23.8%) isn’t as strong. The Toyota Tacoma (+1.5%) is the other gainer atop the charts, leaving the Honda CR-V (-30.9%) and Toyota Corolla (-28.8%) in its wake. The Ford Explorer (+32.4%) and Hyundai Tucson (+24.3%) both shine as does, to a lesser extent, the Subaru Crosstrek (+5%). Below, the Kia Sportage (+12.8%), Toyota Tundra (+66%), Ford Bronco (+224.1%), Escape (+138%), Bronco Sport (+229.9%), Edge (+59.3%) and Mustang Mach E (+74.1%) stand out. 

Previous post (1): USA H1 2022: Jeep (-6.9%), Ford (-7.9%) hold in market down -18.2%

Previous post (2): USA Q2 2022: Ford (+1.8%) catches up on Toyota (-23.3%), sales off -20.6%

Previous year: USA July 2021: Parts shortage slow recovery (+5%), Toyota smiles, Ford cries

Full July 2022 sales for selected groups, brands and models below.