USA H1 2022: Jeep (-6.9%), Ford (-7.9%) hold in market down -18.2%

The new Grand Wagoneer helps push Jeep to new heights.

Over the First Half of 2022, the U.S. new light vehicle market dives -18.2% year-on-year to 6.841 million units or more than 1.5 million sales less than a year ago as supply shortage continue to rock the industry. Unlike over the Full Year 2021, General Motors (-17.8%) is the best-selling group over H1 2022, but it was also #1 over H1 2021 before losing its title by the end of the year. Toyota (-19.1%) falls a little faster than GM at #2. Ford Motor (-8.1%) resists best among the large groups, it is followed by Stellantis (-14.7%), while Hyundai-Kia (-12.7%) passes a struggling American Honda (-39.3%) to reach #5. Nissan Motor/Mitsubishi (-32.1%) and the VW Group (-29.5%) also underperform.

Over in the brands ranking, Toyota (-19.4%) fall just a bit faster than the market but easily keeps its leadership with almost 915,000 sales. It distances Ford (-7.9%) managing to reduce its gap with Toyota from 193,000 over H1 2021 to 48,000 now. Chevrolet (-15.2%) stays in third place above Honda (-39.2%) while Jeep (-6.9%) posts the best hold in the Top 10 to advance to #5 overall. Kia (-11.9%), Hyundai (-15.5%) and Subaru (-17.9%) all lose less ground than the market but Nissan (-33.7%) and Ram (-21.3%) aren’t that lucky. Below, notice Tesla (+55.1%), Chrysler (+12.6%), Genesis (+33%), Bentley (+6.8%) and Rolls Royce (+6.3%) posting the only year-on-year gains in market. Rivian lands at #36 with 3,700 sales.

Model-wise, the Ford F-Series (-17.3%) as usual ends the First Half of the year in the lead, but this time it’s above the Chevrolet Silverado (-10.1%) which has overtaken the Ram Pickup (-21.7%). The GMC Sierra (-14.1%) is up 5 spots on last year to make it four pickups in the Top 7. The Toyota RAV4 (-9.2%) halves the market decline to hold at #4 and #1 SUV by far. The Jeep Grand Cherokee (+24.5%) is up 11 spots on H1 2021 to storm into 6th place overall and #2 SUV. The Toyota Highlander (-18.7%) and Chevrolet Equinox (-1.7%) also overtake the Honda CR-V (-45.3%) falling from #5 over H1 2021 (and FY2021) to a lowly #11. The Toyota Camry (-23.5%) safely holds onto the Passenger Cars top spot at #5 overall ahead of its little sister the Toyota Corolla (-24.9%) at #9. #9 and #3 Passenger Car a year ago over H1 2021, the Honda Civic (-54%) freefalls to #25 overall over H1 2022. 

Previous month: USA May 2022: Market sinks -29.6%, Ford strong (-4.3%), Toyota bZ4X lands

One year ago: USA June 2021: Toyota above GM, Chevrolet Silverado and Ram Pickup outsell Ford F-Series in market up 17%

Full H1 2022 Top 15 groups, Top 45 All-brands and Top 320 All-models below.