Denmark Full Year 2021: Ford Kuga takes charge in market off -6.5%

The Ford Kuga is the best-selling vehicle in Denmark for the first time.

Discover close to 40 years of Denmark Historical Data here.

New car sales in Denmark fall a further -6.5% year-on-year in 2021 to 185.328 units. Volkswagen (-21.2%) once again falls much faster than the market but manages to stay atop the brands charts with 10.5% share, that’s two percentage points lower than in 2020. Note Volkswagen doesn’t place any nameplate in the Top 12 this year. Toyota (-3.2%) resists well and improves its share slightly to 8%, overtaking Peugeot (-21.9%). BMW (+53.9%) scores the largest gain in the Top 10 and climbs six spots to #4. It distances Mercedes (+3.7%) and Hyundai (+22.7%) also in great shape. Below Ford (-18.5%) and Citroen (-18.1%) both underperforming, Audi (+31.7%) shines and leaps three ranks to step inside the Top 10 at #9. Further down, notice, by sales order, Mazda (+20%), MG (+434.6%), Cupra (+1114.3%), Polestar (+24333.3%), DS (+33.6%), Jeep (+163.1%) and Aiways (+25500%) all posting fantastic upticks. Note Tesla crumbles down -27.4%.

Over in the models ranking, the Ford Kuga (+14.7%) is up two spots on 2020 to become the 2nd SUV to top the Danish charts after the Nissan Qashqai in 2019, owing its success in the country to its PHEV variant. The Citroen C3 (-14.9%) ranks #2 for the third year in a row but sees its share thaw to 2.8%. The Toyota Yaris (-5%) is up three ranks to #3, distancing last year’s winner the Peugeot 208 (-37.6%) in freefall this year. The Toyota Aygo (-23.1%) rounds out the Top 5 like in 2020. Below, the BMW 3 Series (+8.3%) is up 9 spots to #6, the Hyundai i10 (+13.7%) is up 13 to #7, the Peugeot 3008 (+44.9%) is up 23 to #9 and the Kia Ceed (+12.9%) up 14 to #10. The VW ID.4 (#14) is the most successful 2021 launch and misses out on directly becoming the brand’s best seller for less than 100 sales. It distances the Tesla Model Y (#46) which topped the charts overall in December and the Audi Q4 (#47).

Previous month: Denmark November 2021: Hyundai i20 leaps to top spot in market off -17.7%

Previous year: Denmark 2020: Peugeot 208, Citroen C3 and Ford Kuga top market down “just” -12.2%

Two years ago: Denmark 2019: Nissan Qashqai signs first ever win in record market

Full December Top 45 All-brands and Top 235 All-models below.

Full Year 2021 Top 82 All-brands and Top 370 All-models below.