Mexico November 2021: Ford (+24.7%), Mitsubishi (+123.1%) and Dodge (+110.8%) shine, sales off -13.2%
Dodge is helped by the new Journey, a rebadged GAC Trumpchi GS5.
November 2021 new car sales figures show a Mexican market down -13.2% to 82,829 units, leading to a year-to-date tally up 8.7% to 917,315 sales. Brand leader Nissan (-21.2%) loses significant share, falling to 17.5% vs. 20.3% year-to-date but it comfortably remains in pole position. Volkswagen (-19.1%) is also weak in 2nd place but Toyota (-3.4%) resists very well and gains two spots on October to land on the third step of the podium. It distances Chevrolet (-46%) still severely affected by the microchip crisis, Kia (-13%) and Mazda (-16.5%). The best performer in the Top 10 is Ford (+24.7%) up to 5.2% share vs. 3.9% so far the year. Renault (+3.9%) is also up at #10 while Honda (-5.3%) and Suzuki (-1.3%) hold up well. Further down, MG drops two spots on last month to #12, Mitsubishi (+123.1%) and Dodge (+110.8%) post stellar gains, with Chrysler (+170%), JAC (+96.3%), Lincoln (+62.8%) Isuzu (+36.5%), Seat (+14.6%), Mercedes (+6.7%) and Jeep (+2.6%) also in positive.
Model-wise, the Nissan Versa (-28.2%) remains dominant despite a steep fall with 6% of the market, and this time it is followed by the VW Vento (+21.9%) up two ranks on October to #2. The Nissan Pickup (-16.7%) remains in third place above the Nissan Sentra (+33.6%) up three to #4 and the Kia Rio (-24.2%) stable at #5. The Toyota Hilux (+15.5%) soars 15 spots on last month to #6 overall, distancing the Nissan March (-52.6%) and Chevrolet Aveo (-34.2%) both in dire straits. The Kia Forte (+33.2%) earns a Top 10 ranking YTD while the new Chevrolet Captiva (aka Baojun 530) repeats at #10. Below, notice the Honda City up 185.1% to #12, the MG 5 up 817.9% to #14, the VW Polo up 145.3% to #16 and the new Chevrolet Groove (aka Baojun 510) up 178 ranks to #18 for its first full month of sales.
Previous month: Mexico October 2021: MG breaks into Top 10 in market down -9.1%
One year ago: Mexico October/November 2020: No recovery in sight with -21.3% and -23.5% respective drops
Full November 2021 Top 42 All-brands and Top 285 All-models below.