Norway October 2021: BYD Tang inside Top 10, Hongqi lands in market off -10.6%

The BYD Tang is up to #8 in Norway in October.

The Norwegian new car market is down -10.6% year-on-year in October to 11.579 registrations, bringing the year-to-date volume up 29.7% to 140.435 units. BEV sales are up 3.1% year-on-year to 8.116 and 70.1% share and up 58.2% year-to-date to 88.674 and 63.1% share, PHEV edges down -6.2% to 2.226 and 19.2% share but is up 41.7% year-to-date to 30.807 and 21.9% share while HEV implodes -58.7% to just 507 sales and is down -13.8% year-to-date to 8.553. As a whole, sales of electrified vehicles in Norway slip down -5.4% to 10.849 and 93.7% share for the month vs. 88.6% in October 2020 and are up 46% year-to-date to 128.034 and 91.2% share vs. 81% over the first 10 months of 2020. Meanwhile petrol sales are down to 3.7% share in October and diesel registrations down to 2.6% of the market.

Now that Tesla’s end of quarter deliveries are complete (the brand is down to #25 with 0.5% share), Volkswagen (-49%) is back to the top spot it held over the Full Year 2020 and despite a searing year-on-year loss, with 12.7% share vs. 9.9% year-to-date. Audi (+74.1%) climbs up two spots on September to #2 with 8.8% share vs. 5.9% so far this year, while Volvo (+66.2%) is up five to #3 and Skoda (+106.4%) up two to #4. Ford (+136.2%), Hyundai (+24.9%) and Polestar (+15.1%) are also up in the remainder of the Top 10. In the Chinese aisle, BYD leaps up 16 ranks on last month to #13, Xpeng is up 7 to #27, NIO down one to #36 and we welcome Hongqi at #37 with 4 sales of the E-HS9. This is the first appearance of Hongqi in a sales charts outside of China. 

Over in the models ranking, the Top 4 is entirely composed of recent EV launches (<12 months). The VW ID.4 rallies back up five spots on September to lead the way with 7.9% share vs. 5.1% so far this year, this is the nameplate’s second monthly win in Norway after last April. The Skoda Enyaq edges up one rank to a record 2nd place, also hit last July, while the Audi Q4 e-tron is up 8 spots to score its first podium finish at #3 and the Hyundai Ioniq 5 is back up three to #4. The Toyota RAV4 (-24.6%) is in trouble in 5th place whereas the Volvo XC40 (+383.2%) and Polestar 2 (+15.1%) advance. The event of the month is the 8th place of the BYD Tang, up from #68 during its inaugural month in September. Chinese EV makers are using EV-obsessed Norway as a springboard to a wider European launch and so far it’s worked well. We have three additional Chinese entrants this month: the MG Marvel R (#58), Hongqi E-HS9 (#136) and Xpeng P7 (#166).

Previous month: Norway September 2021: Tesla holds 32.1% share in market up 15.7%

One year ago: Norway October 2020: VW ID.3 leads again with surreal 19.1% share, MG ZS on podium, market up 23.6%

Full October 2021 Top 45 All-brands and Top 192 All-models below.