Switzerland July 2021: VW Polo and Toyota Yaris top market off -14.2%

The VW Polo is the best-selling vehicle in Switzerland in July.

New car sales in Switzerland reverse -14.2% year-on-year in July to 19.422 units, leading to a year-to-date tally up 14.4% to 143.969. 4×4 sales drop faster than the market at -18.3% to 8.712 and 44.9% share vs. 47.1% in July 2020, and are up just 6.4% year-to-date to 67.831 and 47.1% share vs. 50.7% over the same period in 2020. Petrol sales are off -25.7% to 8.890 and 45.8% share vs. 52.9% a year ago and down -5% YTD to 65.509 and 45.5% vs. 54.8% in 2020. Diesel registrations implode -54.6% to 2.615 and 13.5% share vs. 25.4% in 2020 and are down -26% YTD to 21.988 and 15.3% share vs. 23.6% in 2020. In contrast, alternatively fuelled vehicles soar 61.1% in July to 7.917 and 40.8% share vs. 21.7% a year ago and are up 107.5% YTD to 56.472 and 39.2% share vs. 21.6% in 2020. In July, these include 4.240 HEV (+61.3%), 1.856 BEV (+84.9%) and 1.800 PHEV (+47.7%). YTD, HEV is up 107.4% to 29.938, BEV up 111.8% to 14.175 and PHEV up 115.9% to 12.156.

Volkswagen (-17.6%) loses more ground than the market but remains the best-selling brand in the country with 11.9% share, above its YTD level of 11.1%. Mercedes (-13.5%) reclaims the 2nd spot it holds year-to-date off BMW (-8.1%) with Skoda (-26.8%) and Audi (-14.3%) in tow. In 6th place, Seat (+7.2%) lodges the first year-on-year uptick in the ranking, followed by Toyota (+27.3%) at #7 and Hyundai (+42.9%) even more impressive at #9. Meanwhile Ford (-26.3%) and Volvo (-26.4%) suffer in the remainder of the Top 10. Below and in sales order, Dacia (+19.3%), Opel (+8.3%), Kia (+1.1%), Land Rover (+2.6%), Subaru (+9.4%), Jaguar (+48.2%), Maserati (+16%) and Aston Martin (+33.3%) go against the market with year-on-year gains.

Over in the models ranking, the VW Polo is starting to feel the effects of its facelift and surges 50.9% to take the top spot above the Toyota Yaris (+82.7%) also in outstanding shape. In contrast, the Skoda Octavia (-44.6%) freefalls but remains the year-to-date best-seller. The Audi Q3 (-15.2%) is up two spots on June to #4, followed by the Dacia Sandero (+96.4%) up three to #5 and almost doubling its volume year-on-year. The Skoda Fabia (+80.4%) also shines in the remainder of the Top 10 with the VW Tiguan (-12.5%) keeping its loss below the market rate but the Fiat 500 (-22.5%), Mercedes A Class (-21%) and Mini Hatch (-17.1%) struggling. The Skoda Enyaq (#49) is the best-selling recent launch, 3 sales above the VW ID.3 (#50), with the Cupra Formentor (#55) and Mercedes EQA (#56) in tow.

Previous month: Switzerland June 2021: Tesla Model 3 runaway leader in market up 6.2%

One year ago: Switzerland July 2020: Skoda, Renault, Peugeot defy market down -11.3%

Full July 2021 Top 57 All-brands and Top 315 All-models below.