Norway July 2021: Ford Mustang Mach-E, Skoda Enyaq and Hyundai Ioniq 5 on podium, sales up 7.5%

First podium finish in the world for the Hyundai Ioniq 5.

The Norwegian new car market steps up 7.5% year-on-year in July to 10.507 units, leading to a year-to-date tally up 36.9% to 94.437. The country remains the world champion in electrified sales, with volumes up 28.4% year-on-year in July to 9.626 units and 91.6% share vs. 76.7% in July 2020 and 62.8% in July 2019. It’s worth noting that unlike in June (91.8% share), this figure was achieved despite Tesla clocking only 4 sales over the entire month, showing the depth of the offer and success of electrified vehicles in Norway. Year-to-date, electrified sales are up 57.8% to 84.993 and 90% share vs. 78.1% a year ago.

In the detail, BEV sales soar 52.7% year-on-year to 6.731 and 64.1% share vs. 45.1% a year ago and up 66.5% year-to-date to 54.801 and 58% share vs. 47.7% over the same period in 2020. PHEV is down -5% to 2.166 and 20.6% share vs. 23.3% in July 2020 but up 63.6% year-to-date to 23.474 and 24.9% share vs. 20.8% in 2020. Finally HEV is down -10.3% to 729 and 6.9% share vs. 8.3% a year ago and up 1.5% year-to-date to 6.718 and 7.1% share vs. 9.6% in 2020. Accordingly, petrol sales shrink to a tiny 4.3% vs. 10.4% in July 2020 and diesel sales are down to 4.1% vs. 12.8% a year ago, both holding 5% year-to-date vs. 10.4% and 11.5% respectively in 2020.

In the brands ranking, Ford (+101.7%) more than doubles its sales to score its first win since potentially the 1960s thanks to the success of one model in particular as we’ll see shortly. Volkswagen (+31.8%) is up one spot on June to #2, distancing the year-to-date leader, Toyota (+40.9%) and Hyundai (+38%) up four ranks to #4. Volvo (+8.8%) almost matches the market and is up one spot to #5 while BMW (+29.1%) sports an impressive gain at #6. All remaining Top 10 brands are down, with Mercedes (-38.3%), Peugeot (-18.8%) and Audi (-17.9%) hit the hardest. Just below, Kia (+143.5%) stands out while Polestar (+794.1%), Lexus (+300%), Fiat (+243.8%), Jaguar (+56.4%), Citroen (+19.1%) and Opel (+19.1%) also shooting up. Chinese fare NIO is back with two sales.

Model-wise, the podium is entirely composed of recently launched EVs. The Ford Mustang Mach-E returns to the top spot for the 2nd time in the past 3 months with a smashing 8.5% share and climbs to #5 year-to-date as a result. The Skoda Enyaq is also up one spot on June to #2 and 5.3% share while the Hyundai Ioniq 5 is up 18 ranks to land its first ever podium finish in the world at #3. The Toyota RAV4 (+330.6%) remains in 4th place above the VW ID.4 while the BMW iX3 is up a further two spots on last month to #7, meaning five of the Top 7 best-selling models in Norway in July are EVs that were recently launched (<12 months). The Volvo XC40 (+21.3%) and XC60 (+70.5%) are also sturdy in 6th and 10th place respectively.

Previous month: Norway June 2021: Tesla Model 3 regains control of market up 78.2% to record month

One year ago: Norway July 2020: Volumes up 6.5%, Mercedes signs first ever win, Tesla crashes

Full July 2021 Top 45 All-brands and Top 190 All-models below.