Ireland July 2021: Hyundai Tucson triumphs in market up 25%

The Hyundai Tucson is the best-selling vehicle in Ireland in July and YTD. Picture completecar.ie

Swinging the opposite way of the rest of the European markets we have covered so far, Irish new car sales are up a strong 25% year-on-year to 26.471 units in the all-important July month marking the bi-annual license plate change. The year-to-date tally is now up 22% to 90.329 units. Four of the Top 5 brands outpace the market, starting with Toyota (+43.5%) back to the pole position it holds year-to-date. Hyundai (+78.8%) scores the largest gain in the Top 10 and advances five spots on June to #2 overall with 12.7% share, distancing Volkswagen (+24.6%) matching the market, Skoda (+30.4%) and Kia (+26.5%). Seat (+48.9%) is up 6 ranks on last month to #8, with Audi (+26.2%) edging past the market growth rate at #10. Ford (-24.6%) is the only Top 10 brand in negative this month. Further down, Opel (+79.4%), Suzuki (+35.3%), BMW (+32.3%) and Mazda (+32.1%) shine.

Model-wise, the Hyundai Tucson (+138%) is lifted by the new generation to easily reinforce its year-to-date leadership at 6.3% share for the month. The podium reflects the year-to-date order with the Toyota Corolla (+28.3%) up two spots on June to #2 and the Toyota Yaris (+98%) up seven to #3. A weak VW Tiguan (-7.8%) follows in 4th place, distancing the Toyota RAV4 (+56.7%) and C-HR (+15.2%). The Skoda Octavia (+90.5%) also manages a stellar gain at #7 while the Nissan Qashqai (+26.3%) matches the market at #10. Just outside the Top 10, the Ford Puma (+64.6%) and VW Polo (+61.6%) impress, even though this is an 11 rank fall for the Polo which was #1 last month. Notice also the Seat Arona (+95.3%) and Renault Clio (+128.7%) both in outstanding shape. The VW ID.4 tops recent launches but is down 6 spots on June to #21, ahead of the VW ID.3 (#24), Opel Mokka (#53) and Hyundai Bayon (#65) new for the month.

Previous month: Ireland June 2021: VW Polo and Tesla Model 3 top market up 174.7%

One year ago: Ireland July 2020: Ford places Kuga at #5 in market down -14%

Full July 2021 Top 40 All-brands and Top 222 All-models below.