Toyota Highlander sales are up 302.3% year-on-year in the U.S.
New light vehicle sales in the U.S. are estimated to surge 110% year-on-year in April to 1.4 million units, also 4.8% above the April 2019 volume. It’s another strong month with the Seasonally Adjusted Annualised sales Rate (SAAR) up 115% year-on-year to 18.51 million units, marking the second consecutive month above 18 million. The year-to-date tally is now up 27.2% to 5.32 million units. Particularly weak year-ago volumes, government stimulus and improving consumer confidence have all combined to produce a high level result for the month. The issue now is inventory, freefalling to just 33 days in April, a record low. High demand and dwindling inventories mean incentives are thawing and the average transaction price is going up. In April, J.D. Power anticipates average incentive to fall -35.6% year-on-year to just $3.191 per unit, whereas the average transaction price is expected to rise 6.7% year-on-year to $37.572, the highest ever figure for the month. Fleet sales are recovering but can’t match the market growth at +81% and 154.400 units and are down -44% on April 2019.
Looking at carmakers still sharing monthly sales results, Toyota Motor (182.6%) vastly outpaces the market and hits an April volume record, with Toyota up 183.3% and Lexus up 176.7% also both hitting record volumes for the month. Cars and SUVs more than triple year-on-year for the Toyota brand. Ford Motor (+64.8%) is the only manufacturer to stand well below the market growth with the Ford brand up just 62.7% and Lincoln up 114.9%. Retail sales are up 57%, SUVs up 119.8%, pickups are up 48% and cars down -20.9%. American Honda (+171%) sets an April volume record helped by a monthly record volume of light trucks (98.828). The Honda brand is up 165.7% to a new April record and Acura is up 226.2%. Hyundai-Kia is up 127.1%, with April bests for Hyundai (+128.2%), helped by retail sales up 146% whereas fleet sales are down -27%. Kia (+121.3%) and Genesis (+308.7%) both reach all-time volume records. Subaru (+100.5%) sets a new April volume record, with Mazda (+184.4%) and Volvo (+185.5%) both in outstanding shape.
Over in the models aisle, the Ford F-Series (+31.8%) is weak, the Toyota RAV4 (+172.1%) and Honda CR-V (+234.2%) are only separated by 116 units. Unusual strength from the Toyota Corolla (+237.5%) and Camry (+169.2%) with the Honda Civic (+111.9%) in tow. The Toyota Highlander (+302.3%) quadruples its sales year-on-year. The Ford Bronco Sport easily crosses the 10.000 monthly sales mark for the first time selling just under 14.000 units. Below, the Honda HR-V (+347.5%) and Passport (+228.7%) set all-time volume records as do the Kia Forte (+196.2%) and new K5 at just above 9.600. As for the Kia Telluride, Sportage and Seltos, they all set new April records.
Full April 2021 figures for selected groups, brands and models below.