Mexico March 2021: Nissan Versa and Pickup lead, VW Taos up in market edging up 9.1%

The VW Taos is up to #15 in Mexico in March. Picture autocosmos.com.mx

New light vehicle sales in Mexico edge up 9.1% year-on-year in March to 95.513 units, keeping in mind March 2020 was down -25.5% on the year prior. The Q1 volume is now down -12.7% to 259.039. The Top 7 brands are unchanged on February and YTD, with Nissan (+19.8%) more than doubling the market growth rate to cement its domination at 22% share. Just below, Chevrolet (-6.5%), Volkswagen (-5.7%) and Toyota (-12.8%) are struggling, while Kia (+3%) is unusually shy. Suzuki (+56.1%), Hyundai (+47.7%) and Mazda (+37.5%) post the largest gains in the Top 10 with Ford (+17.4%) and Honda (+12.9%) also outpacing the market. Further down, JAC (+150.2%), Volvo (+123.5%), Audi (+110.1%), Fiat (+85.9%), Subaru (+75.9%), Mitsubishi (+72.9%), Land Rover (+67.3%) and Jeep (+64.6%) stand out.

Over in the models ranking, the Nissan Versa (+7.1%) and Pickup (+45.9%) confirm they are the two favourites of Mexican buyers, adding up to 13.1% share vs. 12.8% so far this year. The Chevrolet Beat (+0.3%) climbs onto the podium, dislodging the Nissan March (+4.1%) while the Chevrolet Aveo (+31.7%) and Kia Rio (-8.1%) both overtake the VW Vento (-14.3%) to rank #5 and #6 respectively. The Hyundai Grand i10 (+311.3%), Nissan Sentra (+90.1%), Kia Forte (+40.3%) and Mazda3 (+38.6%) also impress in the remainder of the Top 12. The Chevrolet Tracker (#13) is the best-selling recent launch (< 12 months) above the VW Taos up 11 spots on last month to #15.

Previous month: Mexico February 2021: Jimny propels Suzuki up 21.3% in market down -21.1%

One year ago: Mexico March 2020: Kia hits record 8% share, Ram (+37.9%) only gainer in market down -25.5%

Full March 2021 Top 40 All-brands and Top 300 All-models below.