Canada January 2021: Lockdowns pull market down -17.4%, Mazda (+7.6%) survives

Mazda CX-9 sales are up 21.6% year-on-year in January.

The Canadian new light vehicle market skids down -17.4% year-on-year in January to 90.890 units according to DesRosiers Automotive, as many parts of the country were under lockdown during the month. The three main automotive groups still reporting sales monthly all drop by double-digits: Toyota Motor (-13.6%) fares the best ahead of Hyundai-Kia (-19.2%) and Honda Motor (-31.3%) struggling mightily. Brand-wise, Toyota (-11.8%) outpaces the market unlike Honda (-33.6%) and Hyundai (-22.2%). Mazda (+7.6%) posts the only gain within mainstream brands just as Kia (-16.9%) matches the market and Subaru (-20.1%) can’t quite do so. Among smaller brands, Genesis (+154.3%) and Volvo (+1.1%) power ahead while Acura (-4.7%) resists.

Among the list of models with monthly sales available, the Toyota RAV4 (-4.7%) and Honda CR-V (-10.8%) both contain their losses somewhat while the Mazda CX-5 (+11.8%) scores a market-defying double-digit gain. In a fast disappearing passenger car segment, the Toyota Corolla (-38.4%), Honda Civic (-37.5%) and Hyundai Elantra (-33.4%) all implode. Additional rare gainers include the Toyota Sienna (+109.2%), Mazda CX-30 (+65.5%), Toyota 4Runner (+30.2%), Mazda CX-9 (+21.6%), Hyundai Venue (+19.3%), Toyota Camry (+10.9%) and Hyundai Palisade (+8.6%).

Previous post: Canada Full Year 2020: Cadillac only gainer, Ford F-Series leads for 12th straight year, market down -19.7% to lowest since 2009

One year ago: Canada January 2020: Hyundai-Kia, Ram, GMC stand out in market down -0.6%

Full January 2021 figures for selected 6 groups, 10 brands and 83 models below.