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Iceland September 2020: Tesla Model 3 takes hold of market up 39.1%, VW ID.3 lands at #3

One in every 4 new cars registered in Iceland in September is a Tesla Model 3.

The Icelandic new car market posts a very satisfying 39.1% year-on-year surge in September to 1.125 registrations, leading to a year-to-date tally down -24.9% to 7.381. Tesla continues its seesaw journey: after having zero registrations in August due to the lack of new shipments, its flies off to pole position in September with a gargantuan 27.8% share. Toyota is knocked down to #2 at 11.4% but retains the YTD top spot at 15.7% share vs. 10.6% for Tesla. Kia rounds out the podium as it does YTD, distancing Volkswagen, Nissan (up 11 spots on August) and Hyundai. BMW is up 8 ranks on last month to #9, Dacia is up 6 to #15 and Subaru up 4 to #19 but MG drops 7 to #20.

The Tesla Model 3 goes from zero to 289 sales in a month, holding a 25.7% share in September and cementing its YTD leadership at 10.1% share. The Toyota RAV4, #1 in August, drops to #2 with 5.6%, in line with the 6% it holds so far this year. The VW ID.3 lands directly in third place with 3.7% share, this is the nameplate’s second-best result in the world so far below #1 in Norway and Ireland, the later which we will cover shortly. The Mitsubishi Outlander and Nissan Leaf round out the Top 5, while the Volvo XC40 (#7), Hyundai Tucson (#9) and Dacia Duster (#10) punch way above their respective YTD levels of #16, #14 and #21. Notice also the arrival of the Honda E at #30.

Previous month: Iceland August 2020: Toyota RAV4 leads, MG ZS in Top 5, market down -27.5%

Previous year: Iceland Full Year 2019: Toyota RAV4 and Dacia Duster top market down -31.7%

Full September 2020 Top 42 All-brands and Top 202 All-models below.

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