Media post: Why are Mini Coopers so popular?

When asked what associates with the United Kingdom, people usually start naming things like double-decker red buses, black taxis, left-hand traffic, red telephone boxes and so on. However, if there is a car lover in such a company, you will definitely get the answer: an integral part of the British image is the MINI Cooper owned by BMW. So, why are they so popular?

Style. First of all, the cars of this model are among the most recognizable ones on the streets due to their distinctive design. The contrastingly painted roof and mirrors in the old days made it easier to identify the car in the race. This design trick remains relevant in everyday life: it helps to stand out in the crowd. What is more, the buyer has the opportunity to choose car’s both interior and exterior colors from a wide range of paints.

Size. Many people are guided by preconceived stereotypes and are therefore very surprised when they first get into such car as MINI Cooper. 50 years of manufacturing practice, constant highlighting of strengths and elimination of weaknesses have made this car model surprisingly small on the outside and incredibly spacious on the inside. That is why tall people who owns one or another MINI Cooper model say it’s one of the cars that can actually be used comfortably. Due to this compactness, MINI Cooper is also an irreplaceable when parking. A small car easily fits in parking spaces that would simply not be expected to fit with other larger vehicle.

Quality. It is quite difficult to tell a person about differences in cars’ quality. However, after a person has the opportunity to use such a car as MINI for a longer period of time, going back to your old car and not noticing the differences is simply impossible. Have in mind that the higher the quality, the less likely it is that additional investment will be needed in the future for the car to perform its functions without losing its impressive appearance. Those who are familiar with BMW quality will understand what it is all about.

Safety. It is difficult to deny the fact that one of the most important expectations for a car is not only quality and uniqueness but also, to a large extent, safety. It is gratifying that the Mini Cooper is an exceptionally safe car and it is proud to have predictive brakes, smart airbags as well as extremely strong frame. This is not a statement based on subjective opinion. That is confirmed by the facts and the abundant number of awards. For example, Mini Cooper has received even 34 awards for exceptional safety between 2003 and 2014. It was also ranked as Top Safety Pick on 2016 as well as on 2018.

In short, the MINI Cooper can be described as: exceptional design, compactness, easy parking, quality and exceptional safety. Anyone who cares about these things should seriously consider Mini Cooper as a new fellow on the road.