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Thailand May 2020: Small COVID footprint can’t prevent market off -54.1%

The new Isuzu D-Max is back above the Toyota Hilux in May.

24/07 update: Now with Top 55 models.

Even though Thailand has remained unscathed by the coronavirus with only 3.146 cases at the time of writing, its automotive industry is still reeling from the factory closures that enabled such a contained sanitary crisis in the first place. New vehicle sales in May are down another -54.1% year-on-year to 40.418 units, pulling the year-to-date tally down -38.2% to 270.591. Toyota (-53.7%) almost exactly matches the market to 33.6% share while Isuzu (-35.3%) resists very well to climb to 25.1% share vs. 21.9% so far this year. Below, Honda (-62.8%) and Mitsubishi (-62.1%) underperform as do Mazda (-61.7%) and Ford (-70.1%) in the remainder of the Top 10 but Suzuki (-38%), MG (-38.3%), Hino (-38.4%) and to a lesser extent Nissan (-50.4%) all score strong holds. Model-wise, the Isuzu D-Max (-32.5%) is back above the Toyota Hilux (-48.4%) for the 4th time this year with the Honda City holding the third spot above the Mitsubishi Triton (-48.2%) and Toyota Fortuner (-46.9%) just as the Ford Ranger (-72.8%) implodes to #8.

Previous month: Thailand April 2020: Toyota up to 36.7% share, Hilux back to #1 in market down -65%

One year ago: Thailand May 2019: Chevrolet (+36.4%), Toyota (+10.2%), Isuzu (+9.2%) can’t help weakest market gain in 2 years (+3.2%)

Full May 2020 Top 25 All-brands and Top 55 models below.

Thailand May 2020 – brands:

PosBrandMay-20%/19Apr2020%/19PosFY19
1Toyota13,58533.6%-53.7%180,69129.8%-43.3%11
2Isuzu10,13025.1%-35.3%259,39321.9%-21.8%22
3Honda4,17810.3%-62.8%335,50413.1%-32.4%33
4Mitsubishi2,7676.8%-62.1%421,7608.0%-42.7%44
5Nissan2,6716.6%-50.4%517,9796.6%-38.3%55
6Mazda1,6024.0%-61.7%912,7664.7%-52.5%66
7Suzuki1,4253.5%-38.0%89,0683.4%-9.7%89
8MG1,4023.5%-38.3%78,6873.2%-18.7%98
9Ford1,3903.4%-70.1%69,8063.6%-58.2%77
10Hino6511.6%-38.4%103,2531.2%-31.1%1113
11Chevrolet3660.9%-75.6%114,6801.7%-35.0%1010
12Hyundai820.2%-85.4%139240.3%-63.5%1414
13Porsche480.1%-42.2%152650.1%-30.3%1818
14Subaru270.1%-90.5%165040.2%-56.6%1515
15Lexus260.1%-27.8%141650.1%-13.6%1920
16Kia240.1%-87.3%123810.1%-49.1%1617
17Peugeot150.0%n/a181090.0%n/a2123
18Tata100.0%-77.8%171180.0%-51.4%2019
19Ssangyong70.0%-36.4%19300.0%-34.8%2222
20Foton70.0%n/a –70.0%-92.0%2424
21JAC50.0%n/a20170.0%750.0%2326
22Daewoo00.0%-100.0% –70.0%-12.5%2528
23Proton00.0%-100.0%2120.0%-75.0%2627
24Mercedesn/an/an/an/a2,191n/an/a1211
25BMWn/an/an/an/a1,948n/an/a1312
26Volvon/an/an/an/a336n/an/a1716

Thailand May 2020 – models:

PosModelMay-20%/19Apr2020%/19PosFY19
1Isuzu D-Max8,95522.2%-32.5%252,75719.5%-19.2%12
2Toyota Hilux7,83019.4%-48.4%143,50916.1%-37.7%21
3Honda City1,5153.7%n/a314,7495.5%n/a37
4Mitsubishi Triton1,4033.5%-48.2%59,5893.5%-38.0%46
5Toyota Fortuner1,3083.2%-46.9%85,3812.0%-55.2%1310
6Toyota Yaris Ativ1,2293.0%n/a76,5262.4%n/a108
7Toyota Yaris1,1382.8%n/a68,5403.2%n/a55
8Ford Ranger1,1092.7%-72.8%48,0063.0%-60.5%73
9Honda Civic1,0342.6%n/a127,4902.8%n/a99
10Mazda29262.3%n/a148,1043.0%n/a64
11Nissan Navara8372.1%-55.4%105,7512.1%-46.0%1112
12Suzuki Swift7942.0%n/a133,5701.3%n/a1722
13Honda Jazz7251.8%n/a165,4092.0%n/a1211
14MG ZS6141.5%n/a113,6231.3%n/a1617
15Nissan Almera6081.5%n/a97,5092.8%n/a814
16Toyota Corolla5981.5%n/a154,8471.8%n/a1513
17Mitsubishi Xpander4281.1%-68.6%184,8541.8%-32.3%1415
18Mitsubishi Pajero Sport4201.0%-58.1%253,2651.2%-43.2%1818
19Nissan X-Trail4141.0%239.3%546350.2%-11.9%4551
20Mazda CX-303861.0%new191,1730.4%new36 –
21Isuzu MU-X3630.9%-63.9%202,4480.9%-48.9%2125
22Honda HR-V3370.8%n/a263,1081.1%n/a1916
23Toyota C-HR3110.8%n/a231,9300.7%n/a2520
24Mitsubishi Attrage2900.7%n/a212,3000.8%n/a2219
25MG HS2790.7%new282,2440.8%new2345
26Ford Everest2770.7%-51.2%271,7860.7%-42.5%2732
27MG 32600.6%n/a291,8850.7%n/a2631
28MG Extender2400.6%new378180.3%new4165
29Mitsubishi Mirage2260.6%n/a331,7520.6%n/a2927
30Honda CR-V2130.5%-80.1%351,7600.7%-65.9%2824
31Nissan Note2060.5%n/a242,0120.7%n/a2426
32Chevrolet Captiva1980.5%new222,4790.9%new2064
33Nissan March1880.5%n/a361,1450.4%n/a3729
34Toyota Vios1810.4%n/a341,5590.6%n/a3328
35Nissan Terra1810.4%105.7%494950.2%-33.3%4846
36Suzuki Celerio1720.4%n/a311,3610.5%n/a3554
37Chevrolet Colorado1470.4%-87.9%321,5910.6%-71.8%3223
38Suzuki Ertiga1410.3%314.7%301,5940.6%87.5%3140
39Honda BR-V1140.3%-52.1%439340.3%-37.3%4036
40Suzuki Ciaz1110.3%n/a401,4820.5%n/a3439
41Mazda31080.3%n/a391,1210.4%n/a3834
42Mazda CX-5950.2%-39.9%425300.2%-66.9%4742
43Toyota Sienta930.2%-75.1%381,0100.4%-45.3%3937
44Mazda BT-50420.1%-87.6%487390.3%-70.6%4333
45Honda Mobilio380.1%-73.4%512420.1%-62.2%5249
46Mazda CX-8340.1%new466420.2%new4458
47Mazda CX-3330.1%n/a473860.1%n/a4944
48Subaru Forester220.1%-87.4%503220.1%-49.3%5143
49Chevrolet Trailblazer210.1%-92.8%456100.2%-60.8%4641
50Toyota Avanza170.0%183.3%551290.0%152.9%5467
51Nissan Sylphy120.0%n/a52660.0%n/a5752
52Peugeot 3008100.0%new58690.0%new5670
53Subaru XV50.0%n/a571490.1%n/a5350
54Peugeot 500850.0%new61400.0%new5873
55Tata Xenon40.0%-88.9%56880.0%-54.6%5566
56Honda Brio Amaze20.0%n/a62120.0%n/a6259
57MG 500.0%n/a53320.0%n/a5961

Source: Toyota Thailand, Headlight Magazine

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