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New Zealand April 2020: Kia and Seltos secure first ever wins in market down -90.2%

The Kia Seltos is the best-selling vehicle in New Zealand in April.

8/05 update: Now with Top 45 All-brands.

Throughout April, New Zealand was under one of the world’s strictest national COVID-19 lockdowns, with international borders closed and all car dealerships closed. As a result, there has been only 1.489 cases in the country at the time of writing (82nd globally), with less than 10 new daily cases for the past 18 consecutive days (since April 19). Accordingly the new car market is down -90.2% year-on-year in April to just 1.039 units, leading to a year-to-date tally down -31.6% to 33.827. There were only 2 rental sales in New Zealand in April (two Isuzu N-Series). SUVs drop -89.9% to 481 units and 46.3% share vs. 44.9% a year ago in April 2019, light commercials are down -92.9% to 238 and 22.9% share vs. 31.5% and passenger cars are off -88.6% to 224 and 21.6% share vs. 18.6% a year ago. Year-to-date, SUVs are down -24.3% to 16.260 and 48.1% share vs. 43.4% over the same 2019 period, light commercials are off -36.2% to 9.323 and 27.6% share vs. 29.6% and passenger cars fall -38.8% to 6.769 and 20% share vs. 22.4% in 2019.

Kia (-68.5%) is the big winner this month, scoring its first ever New Zealand pole position with an unseasonably high 16.3% share, toppling long-term leader Toyota (-92.7%) down to 12.7% of the NZ market vs. 16.1% so far in 2020. Suzuki (-77.9%) leaps up 4 spots on March to land on the third step of the podium while Hyundai (-85.2%) is up 5 to #4. Honda (-87.2%) and Holden (-87.9%) also manage to lose less ground than the market in the remainder of the Top 10 but Mitsubishi (-95.9%), Ford (-95.7%) and Mazda (-93.1%) aren’t that lucky.

Model-wise, the new Kia Seltos secures its first ever monthly win in the world with a whopping 9.1% share, distancing the Toyota Hilux (-89.1%) and Holden Colorado (-90.5%) while the Suzuki Swift lurches up 6 spots on March to #4, toppling perennial NZ leader the Ford Ranger (-96.2%) at #5. Other surprises include the Suzuki Jimny up to a best-ever #6, the Kia Rio up to #7, the Holden Commodore back inside the Top 10 for the first time since March 2018 at #8 and the Volvo FM truck at #10.

Previous month: New Zealand March 2020: Holden at highest in over 2 years in market down -37.2%

One year ago: New Zealand April 2019: Toyota (+37.9%) on the mend thanks to new RAV4

Full April 2020 Top 45 All-brands and Top 30 models below.

New Zealand April 2020 – brands:

PosBrandApr-20%/19Mar2020%/19PosFY19
1Kia16916.3%-68.5%82,2386.6%-8.8%58
2Toyota13212.7%-92.7%15,44216.1%-26.8%11
3Suzuki1029.8%-77.9%71,5924.7%-28.0%99
4Hyundai918.8%-85.2%91,6995.0%-32.6%87
5Holden888.5%-87.9%22,2936.8%-37.2%44
6Mazda525.0%-93.1%62,1996.5%-45.2%65
7Ford494.7%-95.7%43,46610.2%-33.1%22
8Honda393.8%-87.2%111,1303.3%-42.5%1011
9Mitsubishi373.6%-95.9%32,7928.3%-37.0%33
10Isuzu363.5%-86.8%146431.9%-45.2%1414
11Nissan272.6%-95.7%51,9625.8%-31.0%76
12Volvo Trucks272.6%17.4%351100.3%-25.7%3637
13Subaru242.3%-92.0%137832.3%-40.6%1313
14Volkswagen222.1%-92.9%101,0973.2%-34.7%1110
15BMW151.4%-86.2%274431.3%-23.6%1515
16Mercedes141.3%-93.8%128762.6%-21.2%1212
17Peugeot131.3%-73.5%222840.8%-12.3%2023
18Fuso90.9%-84.5%241880.6%-33.6%2724
19LDV80.8%-89.7%341920.6%-63.3%2618
20SsangYong70.7%-93.8%183140.9%-25.1%1819
21Hino70.7%-88.7%301310.4%-44.0%3128
22MG60.6%-82.9%212450.7%544.7%2230
23Fiat60.6%-89.8%261590.5%-31.5%2926
24Scania60.6%-33.3%32930.3%93.8%3742
25Skoda40.4%-96.3%203621.1%-19.9%1717
26Mini40.4%-93.1%362010.6%-14.8%2427
27Haval40.4%-92.3%231930.6%-6.8%2529
28Tesla40.4%-73.3%161830.5%200.0%2825
29Iveco40.4%-84.6%33860.3%-14.0%3836
30Citroen40.4%-80.0%46720.2%-25.8%3938
31Audi30.3%-96.9%173701.1%-23.9%1616
32Renault30.3%-94.0%381280.4%-26.0%3433
33MAN30.3%-66.7%48290.1%-47.3%4747
34Genesis30.3%new –30.0%new65 –
35Great Wall20.2%-92.6%311220.4%-0.8%3535
36Mahindra20.2%-77.8%39550.2%-19.1%4040
37Ram20.2%-87.5%40500.1%4.2%4346
38UD Trucks20.2%-92.6%47430.1%-50.6%4541
39DAF20.2%-88.2%43310.1%-61.7%4643
40Chevrolet20.2%-66.7%50250.1%-30.6%4850
41Land Rover10.1%-98.9%193000.9%-43.6%1920
42Porsche10.1%-97.7%371290.4%-25.9%3334
43Kenworth10.1%-95.7%41500.1%-51.0%4239
44Yamaha10.1%-83.3%49130.0%-45.8%5853
45Tadano10.1%n/a –10.0%n/a7688

New Zealand April 2020 – models:

PosModelApr-20%/19Mar2020%/19PosFY19
1Kia Seltos959.1%newn/a8462.5%new6n/a
2Toyota Hilux595.7%-89.1%21,5464.6%-12.5%22
3Holden Colorado383.7%-90.5%39552.8%-18.3%56
4Suzuki Swift353.4%-84.8%106992.1%-22.7%910
5Ford Ranger292.8%-96.2%12,0836.2%-13.9%11
6Suzuki Jimny282.7%n/an/an/an/an/an/an/a
7Kia Rio242.3%n/an/an/an/an/an/an/a
8Holden Commodore232.2%-72.0%n/an/an/an/an/a21
9Kia Sportage222.1%-93.3%96892.0%-32.7%129
10Volvo FM222.1%n/an/an/an/an/an/an/a
11Toyota Hiace212.0%-84.6%135331.6%40.7%1516
12Toyota RAV4201.9%-96.2%51,3243.9%186.0%34
13Mazda BT-50171.6%-89.0%145151.5%-22.6%1615
14Suzuki Vitara171.6%-85.8%213411.0%n/a22n/a
15Hyundai iLoad171.6%n/an/a1670.5%n/an/an/a
16Nissan Qashqai161.5%-92.5%87032.1%31.4%813
17Mazda CX-5161.5%-93.7%126471.9%-34.7%137
18Hyundai Kona161.5%-86.7%234431.3%-10.5%1718
19Mitsubishi Outlander151.4%-92.0%116952.1%-14.4%1011
20Hyundai i30151.4%n/an/an/an/an/an/an/a
21Isuzu D-Max141.3%-90.7%293090.9%-44.8%2520
22Suzuki SX4 S-Cross141.3%n/an/an/an/an/an/an/a
23Hyundai Tucson141.3%-93.6%283781.1%n/a2014
24Honda HR-V131.3%-86.3%203661.1%-26.2%1923
25Hyundai Santa Fe131.3%-91.1%n/an/an/an/an/a22
26Honda CR-V131.3%-84.3%n/an/an/an/an/an/a
27Subaru Outback131.3%n/an/an/an/an/an/an/a
28Toyota Corolla121.2%-93.8%66932.0%-43.4%113
29Isuzu N-Series111.1%n/an/an/an/an/an/an/a
30Mitsubishi Triton101.0%-97.8%41,0623.1%-31.7%45
31Honda Jazz101.0%-88.1%243130.9%-42.0%24n/a
n/aMitsubishi ASX90.9%-93.7%185981.8%-19.5%1412
n/aNissan Navara60.6%-97.8%77412.2%-26.1%78
n/aFord Transit60.6%-94.3%302950.9%-4.3%n/an/a
n/aVW Tiguan50.5%n/a193751.1%-14.4%18n/a
n/aNissan X-Trail50.5%-95.6%173661.1%-17.8%2117

Source: MIA, Autotalk

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