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Japan February 2020: Toyota Raize #1 again, Honda N-WGN up, Toyota Yaris in, 5th double-digit drop (-10.3%)

The Honda N-WGN is up 116.5% year-on-year in Japan in February.

New vehicle sales in Japan endure a 5th consecutive double-digit year-on-year decline in February at -10.3% to 430.185 units, leading to a year-to-date volume down -10.9% to 790.288. Kei cars (-9.6%) resist slightly better this month at 161.883 while regular vehicles drop -10.7% to 268.302, but the situation is reversed year-to-date with kei cars down -11.1% to 300.522 and regular cars down -10.9% to 489.766. The Top 2 brands resist better than the market in February: Toyota (-6.4%) limits its fall to reach 29.3% share while Honda (-9.6%) climbs to 14.6% of its home market. Reversely this month’s falls for Nissan (-13.8%), Suzuki (-12.6%), Daihatsu (-11%) and Mazda (-10.6%) are on or above the market rate. In fact there is only one year-on-year gainer in the Top 15: Mitsubishi Fuso (+6%) with Volkswagen (-2.5%) and Subaru (-6.1%) resisting well but BMW (-25.3%), Mitsubishi (-24.5%), Lexus (-22.7%), Hino (-19.3%) and Mercedes (-16.4%) imploding. Among carmakers securing less than 0.5% market share, Rolls Royce (+116.7%), Lamborghini (+75%), Cadillac (+52.8%),  Jeep (+48.1%), Aston Martin (+38.5%), Audi (+35.9%), Ferrari (+31.2%), Dodge (+30%), Porsche (+8.9%), Citroen (+8.5%) and Volvo (+3.6%) are among the brands in positive just as Hyundai (+266.7%) makes a rare appearance above 10 monthly units.

The Toyota Raize repeats at #1 in the regular car charts.

In the regular cars ranking, the Toyota Raize brilliantly repeats at #1 for what is only its 4th month in market, and has already accumulated 36.800 sales over that period, including over 20.000 in 2020. The Nissan Note (-23.2%) is back above the Toyota Corolla (+29.5%) on the podium, with the Nissan Serena (-20.9%) and Toyota Aqua (-25.2%) in tow. Now that the new generation is in dealerships, the Honda Fit (+23.4%) rallies back up 27 spots on January to #7, it highest ranking since last June (#4). Over 3 years after its launch, the Toyota Roomy (+8.6%) continues to progress at #8, as does its twin the Toyota Tank (+5.1%) at #13. The Toyota RAV4 (#13) leads recent launches (<12 months) above the Mazda CX-30 (#20), the all-new Toyota Yaris (#22) with Japan now aligning its naming with the rest of the world (it used to be called Vitz here), the Daihatsu Rocky (#24), Mazda2 (#32) and Mazda3 (#37). Notice also the Lexus RX300 (+206%), Subaru WRX (+134.2%), Nissan Leaf (+59.7%) and Subaru Levorg (+18.5%) posting spectacular gains in the remainder of the Top 50.

The new Toyota Yaris lands at #22.

Once again a very concentrated kei car market shows the Top 6 best-sellers in that segment in February all outselling the Toyota Raize. The Honda N-BOX (-6%) remains head and shoulders above the competition at over 19.000 units, distancing the Nissan Dayz (+6.6%), Daihatsu Tanto (-4.4%) and Suzuki Spacia (-11.9%) selling between 14.000 and 15.500 units, while the Daihatsu Move (-6.5%) is now threatened by a Honda N-WGN (+116.5%) boosted by a new generation, at 11.570 vs. 11.121 sales. The Subaru Chiffon (+22.4%), Nissan NV100 (+11%), Suzuki Hustler (+11.9%), Suzuki Every Wagon (+5%), Suzuki Alto (+1.5%) and Mazda Flair Wagon (+1.4%) also manage to post year-on-year gains further down.

Previous month: Japan January 2020: Toyota Raize #1, Subaru (+39.9%) only Top 12 brand in positive in 4th straight double-digit market fall (-11.7%)

One year ago: Japan February 2019: Kei cars trust Top 4 again, Toyota Corolla shines in market up 1.2%

Full February 2020 Top 55 All-brands, Top 50 regular cars and Top 32 All kei cars below.

Japan February 2020 – brands:

PosBrandFeb-20%/19Jan2020%/19PosFY19
1Toyota126,07729.3%-6.4%1233,15829.5%-5.4%11
2Honda62,84014.6%-9.6%4109,53213.9%-16.3%22
3Suzuki57,93713.5%-12.6%2108,97113.8%-12.2%33
4Daihatsu55,06612.8%-11.0%3102,54913.0%-12.5%44
5Nissan52,00612.1%-13.8%594,23711.9%-17.0%55
6Mazda17,8224.1%-10.6%633,0164.2%-9.6%66
7Subaru11,3402.6%-6.1%721,6172.7%11.3%77
8Mitsubishi7,5571.8%-24.5%814,3821.8%-22.3%88
9Isuzu5,8431.4%-13.4%1010,4251.3%-11.2%99
10Hino4,9851.2%-19.3%129,0361.1%-17.8%1010
11Mercedes4,3001.0%-16.4%118,4761.1%-11.2%1211
12Lexus4,2331.0%-22.7%99,0301.1%-20.3%1112
13Volkswagen3,8850.9%-2.5%136,7120.8%-1.3%1314
14Mitsubishi Fuso3,1570.7%6.0%145,7670.7%6.1%1415
15BMW2,7230.6%-25.3%154,4190.6%-24.1%1513
16Audi1,8070.4%35.9%163,3510.4%40.9%1616
17Mini1,4750.3%-23.7%182,4750.3%-23.0%1817
18Volvo1,4370.3%3.6%172,7540.3%8.3%1718
19Jeep9920.2%48.1%191,8890.2%40.2%1919
20Peugeot7130.2%-13.5%201,3920.2%-7.0%2020
21Porsche5480.1%8.9%239590.1%7.8%2222
22UD Trucks5470.1%-15.8%219750.1%-12.9%2121
23Renault5200.1%-19.0%229430.1%-17.6%2323
24Fiat4180.1%-17.4%266890.1%-23.0%2424
25Land Rover3740.1%-9.7%246570.1%-4.6%2525
26Citroen3060.1%8.5%255850.1%22.4%2626
27Abarth2080.0%-9.2%273330.0%-22.2%2728
28Jaguar1330.0%-56.1%302120.0%-57.9%2927
29Alfa Romeo1170.0%-38.1%282210.0%-37.0%2829
30Ferrari1010.0%31.2%291910.0%41.5%3033
31Lamborghini840.0%75.0%311560.0%119.7%3134
32StreetScooter770.0%new –770.0%new36 –
33Cadillac550.0%52.8%34990.0%23.8%3338
34Maserati550.0%-32.1%35890.0%-36.4%3431
35DS430.0%-18.9%321110.0%16.8%3232
36Ford420.0%-16.0%36700.0%-10.3%3737
37Dodge390.0%30.0%44560.0%24.4%3939
38Bentley300.0%-16.7%37570.0%-5.0%3836
39Chevrolet290.0%-42.0%40510.0%-45.7%4035
40Scania260.0%-16.1%39500.0%19.0%4142
41Smart240.0%-86.0%33790.0%-84.5%3530
42McLaren220.0%-8.3%38470.0%11.9%4240
43Aston Martin180.0%38.5%43380.0%52.0%4341
44Alpina150.0%-16.7%45300.0%-6.3%4644
45Lotus140.0%-12.5%41360.0%33.3%4445
46Rolls-Royce130.0%116.7%42340.0%36.0%4543
47Hyundai110.0%266.7% –110.0%266.7%4746
48Unimog30.0%200.0%5340.0%100.0%5153
49Morgan20.0%0.0%4770.0%75.0%4849
50Buick10.0%n/a4930.0%n/a5251
51MG10.0%n/a5030.0%n/a5350
52Lancia10.0%0.0%5120.0%100.0%5452
53Pontiac10.0%0.0%5220.0%100.0%5554
54Bugatti10.0%n/a –10.0%n/a5656
55GMC00.0%-100.0%4650.0%-28.6%4947
 –Others1110.0%362.5% –2130.0%343.8% – –

Japan February 2020 – regular cars:

PosModelFeb-20/19Jan2020/19PosFY19
1Toyota Raize9,979new120,199new140
2Nissan Note9,913-23.2%317,442-28.4%32
3Toyota Corolla9,89829.5%218,37829.4%24
4Nissan Serena8,647-20.9%515,428-26.7%46
5Toyota Aqua8,433-25.2%815,055-25.3%65
6Toyota Sienta8,266-7.8%415,097-14.1%53
7Honda Fit8,22123.4%349,956-19.0%1412
8Toyota Roomy7,6828.6%913,8752.3%97
9Toyota Prius7,518-36.6%714,177-31.1%71
10Honda Freed7,320-9.8%614,079-5.0%89
11Toyota Voxy6,745-26.1%1012,302-24.8%108
12Toyota Tank6,1595.1%1311,052-2.0%1211
13Toyota RAV45,739new1111,288new1116
14Toyota Alphard5,241-7.3%1210,388-10.1%1313
15Subaru Impreza4,186-5.8%148,34630.2%1520
16Toyota Noah3,998-26.7%207,188-24.7%1817
17Suzuki Solio3,951-2.9%157,593-4.0%1619
18Toyota C-HR3,912-35.7%177,455-28.4%1715
19Honda StepWGN3,803-28.4%197,057-29.9%1918
20Mazda CX-303,708new226,663new2150
21Honda Vezel3,544-40.0%187,052-32.6%2014
22Toyota Yaris3,491new –3,491new37 –
23Toyota Esquire3,490-20.1%236,368-10.1%2421
24Daihatsu Rocky3,411new216,564new22n/a
25Toyota Passo3,223-28.4%295,342-30.8%2722
26Mazda CX-52,987-26.9%245,729-22.5%2529
27Nissan Leaf2,98159.7%473,734-20.6%3338
28Toyota Vitz2,876-62.9%166,455-50.5%2310
29Suzuki Swift2,821-18.2%265,360-13.0%2627
30Nissan X-Trail2,580-53.1%255,320-40.1%2824
31Subaru Forester2,448-26.3%274,620-6.0%2928
32Mazda22,397new284,521new3045
33Toyota Crown2,281-40.0%314,045-52.2%3126
34Toyota Harrier2,179-42.2%323,927-41.6%3225
35Daihatsu Thor2,082-31.8%383,593-43.3%3632
36Toyota Land Cruiser W2,028-33.8%353,700-36.0%3531
37Mazda32,016new393,488new3834
38Suzuki Xbee1,873-19.8%363,472-22.2%3935
39Toyota Vellfire1,717-52.8%303,718-48.8%3423
40Honda Shuttle1,674-38.5%333,410-32.9%4030
41Mazda CX-81,527-51.8%373,066-51.1%4136
42Toyota Camry1,300-25.5%422,402-28.0%4439
43Suzuki Jimny Wagon1,220-18.2%412,426-14.5%4347
44Subaru WRX1,136134.2%461,959106.0%45n/a
45Mitsubishi Delica D51,091-38.4%402,456-9.5%4237
46Subaru Levorg94818.5%481,65810.5%4644
47Honda Civic785-37.5%n/an/an/an/an/a
48Lexus RX300765206.0%491,473170.3%47n/a
49Nissan March745-44.0%501,394-40.6%48n/a
50Toyota JPN Taxi736-24.1%n/an/an/an/an/a

Japan February 2020 – kei cars:

PosModelFeb-20/19Jan2020/19PosFY19
1Honda N-BOX19,177-6.0%138,130-3.7%11
2Nissan Dayz15,4956.6%229,7616.0%24
3Daihatsu Tanto14,496-4.4%426,828-5.2%32
4Suzuki Spacia13,945-11.9%326,356-12.7%43
5Daihatsu Move11,570-6.5%520,527-9.7%55
6Honda N-WGN11,121116.5%1014,49353.2%612
7Daihatsu Mira7,169-29.0%613,010-32.5%76
8Suzuki Alto7,0521.5%712,6880.6%88
9Suzuki Hustler5,80911.9%811,3435.9%99
10Suzuki WagonR5,673-37.9%99,855-40.5%107
11Mitsubishi eK3,363-31.7%116,212-31.7%1110
12Suzuki Jimny2,336-20.4%134,895-8.4%1213
13Daihatsu Cast1,912-55.4%124,670-40.7%1311
14Daihatsu Wake1,749-25.9%152,970-32.9%1515
15Suzuki Every Wagon1,7185.0%143,2117.5%1416
16Mazda Flair Wagon1,2091.4%172,185-10.8%1618
17Toyota Pixis1,074-45.3%162,178-40.9%1714
18Subaru Chiffon52022.4%191,00337.4%1820
19Mazda Flair488-21.7%23804-38.2%2019
20Nissan NV100 Clipper Rio45511.0%2088817.3%1924
21Daihatsu Atrai Wagon444-8.8%22770-23.2%2223
22Mazda Carol399-23.3%21795-24.1%2122
23Subaru Pleo337-20.5%25618-21.9%2525
24Subaru Stella303-47.1%24618-31.9%2421
25Daihatsu Copen239-17.9%26453-21.9%2626
26Honda N-ONE221-86.6%18738-75.0%2317
27Honda S660205-22.9%28383-22.3%2728
28Toyota Copen GR Sport173new27374new2831
29Mazda Scrum Wagon90-13.5%29175-21.2%2929
30Mazda Flair Crossover70-81.6%30142-80.3%3027
31Mitsubishi Town Box58-9.4%31128-5.9%3130
32Subaru Dias Wagon22-56.9%3260-35.5%3232

Sources: JADA, JMVA, JAIA

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