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New Zealand September 2019: Holden up 46%, Tesla Model 3 #1 private car in record market (+4.5%)

The Tesla Model 3 is #1 with New Zealand private buyers in September.

New vehicle sales in New Zealand are back up for the first time in 5 months in September at +4.5% to 14.525 units, a new all-time high for the month eclipsing the previous record established in 2017 (14.485). The year-to-date volume is now down -4% to 114.593. Passenger unusually cars lead the surge this month at +23% to 4.307 and 29.6% share vs. 25.2% a year ago, SUVs only edge up 1.3% to 5.978 and 41.1% vs. 42.4% and light commercials actually drop -5.6% to 3.575 and 24.6% vs. 27.3%. The year-to-date situation is very different, with passenger cars down -11% to 25.988 and 22.7% share vs. 24.4% over the same period a year ago, SUVs down -0.5% to 49.445 and 43.1% share vs. 41.6% and light commercials fall -2.4% to 33.865 and 29.5% share vs. 29.1%.

Brand-wise, Toyota (+2.1%) is undeterred at 20.7% share, way better than the 17.6% it commands YTD while Holden (+46%) stuns with the largest gain in the Top 10 by far to #2 overall, in stark contrast with the lowest ever volume and ranking it fell to in neighbouring Australia. The rest of the Top 5 underperforms and is entirely in negative, with Mazda (-12.7%) and Mitsubishi (-10.3%) hit the hardest and Ford (-5.7%) somewhat less affected. Hyundai (+21.5%) also shine while Kia (+1.7%) and Volkswagen (+1.2%) only manage a nudge up. Tesla (+952.8%) soars 16 spots on August to land in 12th place, by far its best-ever ranking in New Zealand. Notice also Great Wall (+120%), Mini (+100%), Citroen (+94.1%), Jaguar (+59%), Land Rover (+39.1%), BMW (+31%), Haval (+31%) and Mercedes (+15.1%) posting very solid gains while MG leaps up to #21.

In the models ranking, the Toyota Corolla (+15.9%) as usual reclaims the top spot as Summer approaches thanks to rental sales accounting for 73% of it September volume. It distances 3 pickup trucks: the Ford Ranger (+1.5%), Toyota Hilux (-9.6%) and Holden Colorado (+60.9%) with the Toyota Yaris (+97.3%) rounding out the Top 5 thanks to rentals at 71% of its total for the month. But the big event is just below: for its 2nd month in market, the Tesla Model 3 shoots up to #7 overall and #3 passenger car with 2.5% of the New Zealand market as years worth of orders are starting to get fulfilled. However when only taking into account private sales the Model 3 leads above the Corolla (275) and Mazda CX-5 (270). This is the first time an EV cracks the NZ monthly Top 10. The Nissan Qashqai (+60.6%), Hyundai Tucson (+43.7%), Holden Commodore (+40.4%) and VW Tiguan (+27.8%) also shine in the Top 20 just as the Holden Acadia makes its very first appearance in the New Zealand Top 30 at #23 thanks to rentals accounting for 63% of its September volume.

Previous month: New Zealand August 2019: Toyota (+3.2%), Holden (+3.6%) step up in market down for 4th month in a row (-4.4%)

One year ago: New Zealand September 2018: Pre-summer rentals lift Toyota Corolla to #1

Full September 2019 Top 73 All-brands and Top 30 models below.

New Zealand September 2019 – brands:

PosBrandSep-19%/18Aug2019%/18PosFY18
1Toyota3,00720.7%2.1%120,17017.6%-5.3%11
2Holden1,3339.2%46.0%49,1248.0%-1.1%43
3Ford1,2918.9%-5.7%211,41010.0%-10.5%22
4Mitsubishi1,0937.5%-10.3%39,6198.4%5.1%34
5Mazda8846.1%-12.7%58,6467.5%-6.6%55
6Hyundai7855.4%21.5%76,3815.6%8.0%77
7Nissan7054.9%-0.7%66,5225.7%3.7%66
8Kia6024.1%1.7%95,1684.5%-3.7%88
9Suzuki5603.9%-1.4%84,9394.3%-4.4%99
10Volkswagen5043.5%1.2%103,9573.5%-10.7%1010
11Honda4102.8%-16.2%113,9263.4%-5.8%1111
12Tesla3792.6%952.8%285400.5%155.9%2840
13Mercedes3502.4%15.1%132,5992.3%0.2%1313
14Subaru2811.9%-13.5%122,8202.5%-0.6%1214
15Isuzu2771.9%-13.2%142,5472.2%-14.7%1412
16Audi1751.2%0.0%151,2701.1%-15.8%1616
17BMW1691.2%31.0%161,3261.2%-5.0%1517
18Skoda1451.0%9.0%171,1351.0%-8.8%1718
19LDV1220.8%-8.3%191,0740.9%-28.8%1815
20Land Rover960.7%39.1%181,0090.9%18.6%2021
21MG940.6%n/a313320.3%3588.9%3467
22Fuso870.6%-34.6%216700.6%-6.7%2224
23Fiat870.6%-21.6%265430.5%-29.5%2720
24Lexus830.6%2.5%236680.6%9.5%2325
25SsangYong810.6%-19.0%221,0130.9%12.2%1922
26Jeep780.5%-45.5%256660.6%-39.1%2419
27Mini700.5%100.0%295690.5%10.9%2528
28Peugeot660.5%6.5%206850.6%-13.7%2123
29Jaguar620.4%59.0%334330.4%40.6%3132
30Hino560.4%-6.7%275460.5%1.1%2626
31Haval550.4%31.0%245290.5%33.2%2929
32Volvo500.3%-30.6%324890.4%-1.2%3027
33Renault440.3%0.0%303970.3%29.7%3230
34Great Wall440.3%120.0%393100.3%109.5%3539
35Scania380.3%65.2%421730.2%-13.9%4441
36Iveco370.3%42.3%352460.2%13.4%3736
37Porsche330.2%-2.9%383330.3%15.2%3333
38Citroen330.2%94.1%372160.2%16.1%3942
39DAF280.2%86.7%432010.2%-11.1%4137
40Volvo Trucks230.2%-8.0%402490.2%5.5%3635
41UD Trucks210.1%-4.5%441940.2%-1.0%4238
42Mahindra210.1%61.5%341900.2%8.6%4343
43Kenworth180.1%-21.7%362230.2%-8.6%3834
44Chevrolet140.1%366.7%50790.1%558.3%4964
45Seat130.1%44.4%481200.1%25.0%4547
46Foton120.1%-40.0%462030.2%-49.9%4031
47MAN120.1%-7.7%491040.1%-37.0%4844
48Can-Am120.1%200.0%52600.1%62.2%5253
49Mack90.1%125.0%53470.0%-14.5%5652
50Ram80.1%-20.0%411160.1%251.5%4657
51Freightliner70.0%-30.0%60460.0%-16.4%5751
52Alfa Romeo60.0%-60.0%471060.1%8.2%4745
53Bentley60.0%-25.0%56480.0%11.6%5354
54Alexander Dennis50.0%-79.2%54630.1%-44.2%5146
55Sinotruk40.0%33.3%51750.1%240.9%5058
56Yamaha40.0%-60.0%55480.0%-32.4%5449
57Maserati40.0%-20.0%64420.0%-50.6%5850
58Aston Martin40.0%-20.0%57370.0%-7.5%5955
59Elddis40.0%100.0%66190.0%533.3%6470
60McLaren20.0%n/a65250.0%4.2%6161
61Ferrari20.0%-50.0%61240.0%-46.7%6256
62Liebherr20.0%n/a63120.0%50.0%6568
63Lamborghini10.0%-80.0%58310.0%72.2%6062
64International10.0%-66.7%59220.0%10.0%6363
65Western Star10.0%-50.0%62120.0%-36.8%6665
66Cadillac10.0%n/a –60.0%500.0%6788
67Rolls-Royce10.0%n/a6760.0%0.0%6869
68Piaggio10.0%n/a –50.0%400.0%7078
69Sunlong10.0%n/a –50.0%-16.7%7173
70BCI10.0%-90.0% –40.0%-96.2%7248
71Grove10.0%n/a6830.0%50.0%7481
72Tadano10.0%n/a –10.0%0.0%8590
73Tidd10.0%n/a –10.0%0.0%8692

New Zealand September 2019 – models:

PosModelSep-19%/18Aug2019%/18PosFY18
1Toyota Corolla1,0117.0%15.9%43,9713.5%-2.8%43
2Ford Ranger8145.6%1.5%17,2776.4%-2.1%11
3Toyota Hilux6034.2%-9.6%25,3304.7%-10.4%22
4Holden Colorado4493.1%60.9%63,8173.3%8.3%56
5Toyota Yaris4323.0%97.3%211,2941.1%-6.1%2120
6Mitsubishi Triton3862.7%-14.6%54,2293.7%23.4%35
7Tesla Model 33592.5%newn/a4090.4%newn/a –
8Toyota RAV43122.1%-14.8%33,0992.7%5.3%64
9Mazda CX-53102.1%7.6%102,5672.2%-9.2%97
10Nissan Qashqai3102.1%60.6%81,8361.6%13.1%1416
11Kia Sportage3062.1%-5.3%92,6422.3%4.4%89
12Mitsubishi Outlander2641.8%3.9%132,0781.8%14.2%1114
13Suzuki Swift2521.7%-8.4%122,2632.0%-4.2%1010
14Holden Commodore2261.6%40.4%291,3241.2%8.3%2023
15Mitsubishi ASX2121.5%-33.1%71,9751.7%12.5%1213
16Holden Equinox2071.4%n/a28n/an/an/an/an/a
17Hyundai Tucson2041.4%43.7%171,8971.7%31.3%1324
18Hyundai Kona2031.4%n/a141,4531.3%21.7%1825
19VW Tiguan1931.3%27.8%n/an/an/an/an/a21
20Nissan Navara1841.3%-27.6%112,6772.3%-5.9%78
21Mazda BT-501731.2%-13.9%161,8061.6%10.9%1518
22Nissan X-Trail1661.1%-21.7%151,4731.3%19.9%1722
23Holden Acadia1611.1%newn/an/an/anewn/a –
24Honda Jazz1521.0%44.8%n/a1,1671.0%-17.4%2326
25Toyota Hiace1501.0%-48.3%191,4731.3%-18.8%1612
26Mitsubishi Eclipse Cross1491.0%19.2%n/an/an/an/an/a27
27Isuzu D-Max1481.0%-24.9%231,4321.2%-23.6%1915
28Mercedes Sprinter1431.0%93.2%305280.5%-6.0%n/an/a
29Honda HR-V1300.9%-31.2%24n/an/an/an/an/a
30Suzuki Vitara1190.8%n/a27n/an/an/an/an/a
n/aFiat Ducato860.6%-22.5%n/a9060.8%27.6%n/an/a
n/aFord Transit770.5%-22.2%n/a9060.8%-3.6%n/an/a
n/aMazda3750.5%-51.0%221,2191.1%-16.4%2217
n/aHyundai iLoad590.4%-24.4%n/a7270.6%29.6%n/an/a
n/aVW Amarok580.4%-20.5%n/a5380.5%-28.0%n/an/a

Source: MIA, Autotalk

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