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UK November 2018: Volkswagen snaps 4th win in past 6 months, Mercedes A-Class threepeats at record #3

The Polo soars 33%, helping Volkswagen recapture the #1 brand spot in November.

It’s another contained drop for new car sales in the UK in November at -3% year-on-year to 158.639 units, the lowest result for the month since 2013 (157.314) leading to a year-to-date tally down 6.9% to 2.223.058, the lowest since the 2.137.910 in 2014. This month fleet sales prevent the market from falling further down at -0.7% to 84.431 units and 53.2% share vs. 52% in November 2017. Business sales gain 8.6% but remain very limited at 4.853 units and 3.1% share. Private sales are the main November culprit at -6.4% to 69.355 and 43.7% share vs. 45.3% a year ago. Year-to-date, this time private sales fare better – but just – at -6.5% to 997.663 and 44.9%, fleet sales drop 7.3% to 1.138.976 and 51.2% share and business deliveries are down 6.3% to 86.419. Diesel sales (-16.7%) continue their freefall at 51.429 units and 32.4% share vs. 37.8% a year ago, while petrol sales edge up a timid 3.5% to 96.441 and 60.8% share vs. 57%, Alternative Fuel Vehicles gan 6.7% to 10.769. Year-to-date, diesel is down 29.8% to 707.702 and 31.8% share vs. 42.2% while petrol gains 8.8% to 1.382.981 and 62.2% share vs. 53.2%.

November UK sales 2002-2017. Source SMMT

Now fully recovered from WLTP disruption, Volkswagen (+13%) manage to snap the brands pole position for the 4th time in the past 6 months (and ever) at 9.9% share, outselling traditional leader Ford (-19%) at 9.2%. BMW (+0.3%) and Vauxhall (+12%) drive past Mercedes (-6%) while Skoda (+21%) and Kia (+16%) post the largest gains in the Top 10, all the while Audi (-43%) remains in hell. Below, MG (+95%), Mitsubishi (+64%), Dacia (+53%), Volvo (+45%), Seat (+36%), Jeep (+35%), Fiat (+32%), Mazda (+21%), Renault (+18%) and Aston Martin (+15%) stand out. There are some heavy falls too, among them DS (-81%),  Infiniti (-81%), Porsche (-77%), McLaren (-56%), Maserati (-44%), Alfa Romeo (-36%), Subaru (-33%), Nissan (-27%) and Hyundai (-26%).

The Mercedes A-Class ranks at a record third place for the third time in a row.

Model-wise, the Ford Fiesta (-19%) and VW Golf (-20%) stay on top despite posting dreadful falls, just as the Mercedes A-Class (+34%) stuns once again with a third consecutive month at a record third place, a level it had never reached before, as a result it steps up one spot YTD to #8. The Nissan Qashqai (-10%) is still weak but slowly returns to normal at #4 above the Mini (-27%) while the VW Polo (+33%) is up four spots on October with its new generation boosting sales and the Vauxhall Mokka X leaps back into the Top 10 for the first time since last April at #8.

Previous month: UK October 2018: Land Rover hits ranking record at #7, Mercedes A-Class & VW Tiguan at highest ever

One year ago: UK November 2017: Mini hits highest rank, 8th straight decline (-11.2%)

Full November 2018 Top 43 brands and Top 10 models below.

UK November 2018 – brands:

PosBrandNov-18%/17Oct2018%/17PosFY17
1Volkswagen15,7729.9%13%2187,1238.4%-3%22
2Ford14,6669.2%-19%1237,58910.7%-13%11
3BMW12,8218.1%0%4160,4487.2%-1%55
4Vauxhall11,5607.3%12%5164,6537.4%-9%33
5Mercedes11,3917.2%-6%3160,8737.2%-6%44
6Kia6,9164.4%16%1091,9544.1%3%910
7Audi6,8414.3%-43%8137,4296.2%-16%66
8Land Rover6,3394.0%2%773,5853.3%-6%1211
9Skoda6,1973.9%21%1469,3963.1%-5%1313
10Toyota6,1563.9%3%698,9864.5%2%78
11Nissan5,7103.6%-27%997,3434.4%-32%87
12Seat5,3523.4%36%1660,0582.7%15%1416
13Peugeot5,2703.3%4%1176,2803.4%-2%1112
14Mini5,2693.3%-14%1359,8102.7%-2%1515
15Hyundai4,8213.0%-26%1285,9163.9%-3%109
16Renault4,7793.0%18%1758,6282.6%-11%1614
17Volvo4,4352.8%45%1546,4792.1%8%1919
18Honda2,9701.9%-16%2049,9172.2%-3%1717
19Citroen2,8721.8%1%1947,6082.1%-3%1818
20Jaguar2,7161.7%2%1834,7151.6%4%2223
21Fiat2,5301.6%32%2233,6751.5%-21%2320
22Mazda2,5221.6%21%2137,5841.7%0%2022
23Dacia2,2371.4%53%2522,2791.0%-8%2424
24Suzuki2,1191.3%-16%2436,3651.6%-4%2121
25Mitsubishi1,8431.2%64%2319,4340.9%31%2525
26MG9210.6%95%268,3990.4%111%2832
27Lexus6630.4%-14%2711,9850.5%1%2627
28Smart4880.3%-7%287,2470.3%-27%2928
29Jeep4670.3%35%295,7420.3%-6%3030
30Abarth3440.2%-6%315,1860.2%24%3133
31Porsche2640.2%-77%3011,2260.5%-14%2726
32Alfa Romeo2490.2%-36%323,9030.2%-17%3331
33SsangYong1970.1%-16%342,6430.1%-23%3534
34Subaru1450.1%-33%352,9480.1%21%3436
35Bentley1150.1%-15%381,4610.1%-10%3637
36DS1000.1%-81%334,8890.2%-44%3229
37Aston Martin860.1%15%361,3780.1%-1%3739
38Maserati690.0%-44%371,1930.1%-24%3838
39Infiniti380.0%-81%417250.0%-79%3935
40McLaren230.0%-56%396000.0%10%4040
41Lotus150.0%7%402410.0%-10%4141
42Alpine90.0%new421370.0%new42 –
43Chevrolet60.0%200%43380.0%-42%4342
 –Other British310.0%-42% –6620.0%1% – –
 –Other Imports3050.2%-40% –4,3270.2%-18% – –

UK November 2018 – models:

PosModelNov-18%/17Oct2018%/17PosFY17
1Ford Fiesta5,1933.3%-19%190,1734.1%1%11
2VW Golf4,6782.9%-20%260,6052.7%-11%22
3Mercedes A-Class4,1042.6%34%339,2431.8%-4%810
4Nissan Qashqai3,1952.0%-10%847,9372.2%-21%44
5Mini3,1702.0%-27%640,2541.8%-7%68
6VW Polo3,1152.0%33%1040,2211.8%-12%77
7Ford Focus3,0681.9%-28%546,5732.1%-30%53
8Vauxhall Mokka X2,7781.8%n/an/an/an/an/an/a15
9Kia Sportage2,7311.7%7%n/a34,0691.5%n/a1011
10Vauxhall Corsa2,5941.6%7%n/a48,6512.2%-4%35
n/aFord Kuga2,4251.5%-3%737,7521.7%n/a912

Source: SMMT

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