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USA August 2018: Subaru, Ram Pickup break records, market edging up

The Ram Pickup beats a volume record dating from 2005, a time when it was still called Dodge Ram.

* See the Top 15 groups, Top 35 brands and Top 275 models by clicking on the title *

The U.S. new light vehicle market edges up 0.8% year-on-year dip in August to 1.494.900 deliveries, meaning the year-to-date volume is now up 1.1% to 11.477.500. The Seasonally Adjusted Annualised Selling Rate (SAAR) is up just 0.6%  to 16.69 million vs. 16.59 million in August 2017 when Hurricane Harvey significantly impaired sales. This is the lowest SAAR in one year, down 0.2% on July (16.73m) and 5.6% on June (17.32m). Passenger cars accentuate their fall further at -19% to fall to just 28.9% share, the first time in U.S. history that passenger cars drop below the symbolic 30% share mark. Passenger cars are on track to fall for the 5th straight year by the time 2018 comes to an end. In contrast, light trucks bounce up 10% to an all-time record 71.1% market share, meaning light trucks now outsell passenger cars by almost 2.5 to 1. The U.S. market had its groove seriously cut back by a paltry performance by General Motors down a ghastly 13% year-on-year on pulled back incentives. Exclusive BSCB estimates for all General Motors brands and models are included in this article as the company now only reports quarterly.

The all-new Ascent pushes Subaru U.S. monthly sales above 64.000 for the first time.

This fall by GM isn’t enough to deprive the company from the group’s pole position, with Toyota Motor (-2%) and Ford Motor (+4.1%) facing opposite fortunes and completing the podium. Ford achieves this solid output thanks to fleet sales up 15% to 24.1% of its mix while retail sales are up 1.1% to 75.9%, cars are down 21.3%, trucks up 5.7% and SUVs up 20.1%. But no other manufacturer gains more ground and volume than FCA this month, up 10% to 193.700 units thanks to fantastic performances by Ram (+26.5%) and Jeep (+19.6%). All other Top 10 groups are in positive except the BMW Group (-1.5%). That includes Nissan Motor (+3.7%), Hyundai-Kia (+3.5%), Honda Motor (+1.3%) and the VW Group (+0.7%). Subaru (+1.4%) scores an all-time monthly volume record at 64.088 units, eclipsing the 63.342 of last December and extending its streak of year-on-year gain to an incredible 81 consecutive months – almost 7 years! Just below Mazda (-0.1%) and Daimler AG (-17.1%), Tesla advances 522.1% to a third all-time volume record in a row at 23.175 and now ranks #13 group YTD.

The Cherokee (+85%) helps Jeep up 19.6% in August.

Over in the brands ranking, Ford (+4.2%) stays on top and is the only marque above 200.000 sales this month, distancing Toyota (-1.2%) and Chevrolet (-14.9%), with Honda (-0.04%), Nissan (+4.4%) and Jeep (+19.6%) in tow. Ram (+26.5%) and Hyundai (+8.4%) also shine in the Top 10 whereas Subaru (+1.4%) and Kia (+1%) are more discreet but still in positive. Just outside the Top 10, GMC (-8.5%) and Dodge (-18.4%) struggle as do Mercedes (-16.8%) and Lexus (-7.1%). Audi (+5.5%) extends its streak of year-on-year gains to 106 months and will reach an incredible 9 consecutive years of gains in October… Alfa Romeo (+96.5%), Acura (+14.8%), Land Rover (+13.6%) and Volvo (+12.2%) also impress whereas Genesis (-66%), Smart (-52.8%), Fiat (-35.2%), Jaguar (-20.4%), Cadillac (-17.5%), Mini (-14.6%) and Porsche (-13.3%) are in crisis.

Acura gains 14.8% thanks partly to the new RDX.

Model-wise, the Ford F-Series (+6%) enjoys a 16th consecutive year-on-year gain and the 22nd increase in the past 23 months, even posting its highest August result since 2005 at 81.839 deliveries. At 603.926, the F-Series’ YTD volume remains an all-time record after 8 months, up 0.8% on its previous record run of 2004 that led it to an all-time high 939.511 U.S. sales that year – albeit shoed in by record September (99.720) and December (95.393)… But the big event of August is in 2nd place: bolstered by a new generation, the Ram Pickup shoots up 33% year-on-year to break the nameplate’s all-time monthly volume record at 49.912, eclipsing a previous best that stood for over 13 years: 48.710 in July 2005, at a time when FCA’s star pickup truck was still called the Dodge Ram. The previous record for the Ram-branded era was 47.792 in September 2016. Also, it is the first time since May 2017 that the Ram Pickup outsells the Chevrolet Silverado, estimated to drop 10% this month, to rank #2.

The refreshed Honda Pilot is up 60% year-on-year in August.

Below the three top-selling pick-ups we find the three top-selling SUVs – also the case YTD albeit in a different segment order: the Toyota RAV4 (-2%) distances the Honda CR-V (+12%) and Nissan Rogue (+12%), a performance earning the RAV4 the #1 SUV spot YTD, knocking off the Rogue despite the latter scoring an August volume record. The Top 10 is completed by embattled passenger cars: the Toyota Camry (-19%), Honda Civc (-24%), Honda Accord (-11%) and Toyota Corolla (-5%). At #13, the Toyota Tacoma (+35%) continues to align spectacular results. Below, the Nissan Murano (+97%), Jeep Cherokee (+85%), Jeep Compass (+76%), Honda Pilot (+60%), Kia Sorento (+34%), Chevrolet Colorado (+26%) and Toyota Highlander (+24%) all impress in a Top 50 where the Kia Optima (+57%) is the only passenger car making itself noticed. The Tesla Model 3 (#21) edges up 2 spots on July to a new record volume (17.800), with the Hyundai Kona (#81), Ford Ecosport (#82) and Subaru Ascent (#89) far below among other recent launches (<12 months).

Previous month: USA July 2018: Jeep, Volkswagen, Subaru unable to prevent 3.7% dip

One year ago: USA August 2017: Toyota RAV4 repeats volume record in market hit by Harvey

Full August 2018 Top 15 groups, Top 35 brands and Top 275 models below.

USA August 2018 – groups:

PosGroupAug-18/17Jul2018/17PosFY17
1General Motors239,600-13.0%11,933,0200.9%11
2Toyota Motor Corporation223,055-2.0%21,621,1371.0%33
3Ford Motor Co217,7004.1%31,682,157-1.2%22
4Fiat Chrysler Automobiles193,71810.0%41,486,6775.8%44
5American Honda147,9061.3%51,074,332-1.3%66
6Nissan Motor120,7923.7%61,087,556-3.5%55
7Hyundai-Kia111,4063.5%7844,880-1.8%77
8Subaru64,0881.4%8446,3745.3%88
9Volkswagen Group57,2450.7%9423,0445.7%99
10BMW Group27,589-1.5%10230,5192.2%1011
11Mazda25,816-0.1%11213,8659.9%1212
12Daimler AG24,192-17.1%12223,658-5.9%1110
13Tesla23,175522.1%1384,662178.8%1315
14Jaguar Land Rover9,6484.4%1577,3033.3%1413
15Volvo Cars NA8,97012.2%1465,21432.9%1514

USA August 2018 – brands:

PosBrandAug-18/17Jul2018/17PosFY17
1Ford208,7554.2%11,615,045-0.8%11
2Toyota194,433-1.2%21,432,1101.5%22
3Chevrolet (e)166,857-14.9%31,334,7101.4%33
4Honda132,8340.0%4973,360-1.5%44
5Nissan101,5804.4%5909,150-4.8%55
6Jeep87,50219.6%6662,43020.7%66
7Subaru64,0881.4%7446,3745.3%78
8Hyundai56,9298.4%9435,852-1.2%87
9Ram54,80826.5%10360,214-1.9%1011
10Kia53,8641.0%8400,539-1.2%99
11GMC (e)43,655-8.5%11353,109-1.5%1110
12Dodge35,575-18.4%12317,627-5.4%1212
13Volkswagen32,2550.7%13235,6737.0%1314
14Lexus28,622-7.1%14189,018-2.3%1716
15Mazda25,816-0.1%15213,8659.9%1517
16Mercedes24,084-16.8%16222,797-5.3%1413
17BMW23,7891.0%17199,1572.3%1615
18Tesla23,175522.1%1984,662178.8%2529
19Audi20,9075.5%18148,0704.6%1818
20Buick (e)16,700-0.7%20141,677-1.0%1919
21Acura15,07214.8%21100,972-0.2%2122
22Cadillac (e)12,387-17.5%2399,6711.4%2221
23Chrysler12,219-3.4%22112,473-12.2%2020
24Infiniti10,796-1.7%2592,713-8.2%2323
25Volvo8,97012.2%2665,21432.9%2726
26Lincoln8,9452.7%2767,112-9.2%2624
27Mitsubishi8,4163.1%2485,69321.1%2425
28Land Rover7,17913.6%2858,16721.0%2827
29Porsche4,083-13.3%3037,5243.7%2928
30Mini3,800-14.6%2930,732-1.0%3030
31Jaguar2,469-20.4%3219,136-28.9%3131
32Alfa Romeo2,24096.5%3116,521171.6%3235
33Fiat1,374-35.2%3310,899-42.8%3332
34Genesis613-66.0%358,490-36.5%3433
35Smart108-52.8%39861-64.0%3836

USA August 2018 – models:

PosModelAug-18/17Jul2018/17PosFY17
1Ford F-Series81,8396%1603,9265%11
2Ram Pickup49,91233%4323,727-1%33
3Chevrolet Silverado49,140-10%2385,1816%22
4Toyota RAV442,222-2%3281,7054%44
5Honda CR-V34,61012%5247,034-1%67
6Nissan Rogue33,40012%7275,1377%55
7Toyota Camry30,141-19%8235,247-5%76
8Honda Civic27,677-24%9230,230-8%88
9Honda Accord26,725-11%10189,942-14%1110
10Toyota Corolla26,155-5%6214,371-8%99
11Ford Escape24,3953%16189,652-9%1211
12Ford Explorer24,03516%11175,523-1%1313
13Toyota Tacoma23,53435%12161,64425%1521
14Chevrolet Equinox23,370-17%13201,1219%1012
15Toyota Highlander23,30024%15158,71315%1618
16Jeep Cherokee21,97885%17155,90748%1727
17Jeep Wrangler20,16820%14174,96830%1422
18Jeep Grand Cherokee20,072-15%19147,341-7%2015
19GMC Sierra18,7709%20136,8201%2117
20Subaru Outback18,006-11%21125,0971%2323
21Tesla Model 3 (e)17,800new2356,417new61255
22Jeep Compass16,33976%29116,149173%2462
23Hyundai Elantra15,4752%25128,9560%2220
24Subaru Forester15,435-1%24108,471-9%2626
25Honda Pilot15,33260%26104,43741%2935
26Nissan Altima14,9252%22154,732-16%1814
27Chevrolet Malibu13,355-41%30101,992-13%3024
28Nissan Sentra13,314-13%18148,3521%1916
29Dodge Grand Caravan13,039-24%57107,1063%2736
30Mazda CX-512,97012%31106,09032%2833
31Chevrolet Colorado12,96926%3394,70332%3545
32Toyota 4Runner12,86224%2890,1348%3832
33Ford Transit12,72525%3894,93118%3434
34Kia Sorento11,99534%3276,73711%4254
35Chevrolet Cruze11,955-28%35100,585-25%3125
36Subaru Crosstrek11,900-7%2799,03954%3248
37Ford Edge11,5637%4089,761-4%3929
38Hyundai Tucson11,55918%3492,59827%3744
39Hyundai Santa Fe11,347-1%5078,807-6%4130
40Chevrolet Traverse11,3400%3995,80725%3337
41Ford Fusion11,286-35%37109,086-21%2519
42Kia Optima11,07457%3668,869-8%5050
43Toyota Tundra11,0587%4376,3282%4341
44Lexus RX10,8755%4170,7016%4749
45Subaru Impreza10,6777%4472,928-9%4540
46VW Jetta10,597-15%5950,538-36%7042
47Honda Odyssey9,88714%4570,4115%4853
48Nissan Murano9,61997%6254,96818%6466
49Hyundai Sonata9,457-13%4273,240-25%4431
50Honda HR-V9,361-3%4664,001-3%5656
51Chrysler Pacifica9,16720%4880,9667%4038
52Kia Soul9,113-36%5167,348-16%5443
53Ford Focus8,978-30%4793,072-17%3628
54Jeep Renegade8,922-1%5267,475-5%5352
55VW Tiguan8,557143%5371,909219%46100
56Chevrolet Tahoe8,4938%5466,78812%5555
57Chevrolet Trax8,3752%5563,02822%5765
58Ford Mustang7,48735%6855,849-1%6263
59GMC Terrain7,371-20%6669,11721%4961
60Buick Encore7,315-5%6162,64411%5859
61Toyota Prius7,301-7%6353,411-11%6760
62Dodge Journey7,24328%4967,897-2%5257
63Toyota Sienna7,092-35%6059,853-23%6046
64Audi Q56,81243%6442,27522%7683
65Chevrolet Express6,766-3%6754,14414%6677
66GMC Acadia6,592-31%6962,414-17%5947
67Kia Sportage6,5389%5855,26411%6371
68Kia Forte6,472-39%5668,418-16%5139
69BMW X36,344117%8735,37918%85107
70Acura MDX6,25238%8532,544-1%9285
71Acura RDX5,79324%7038,89910%8092
72Lexus NX5,6442%7938,9695%7981
73Mazda35,597-17%7546,659-14%7269
74Ford Expedition5,48595%10036,894-2%8389
75Cadillac XT55,383-26%7642,201-1%7774
76Dodge Durango5,35418%7742,958-8%7573
77Dodge Charger5,280-45%7152,429-10%6858
78Mercedes GLC4,92610%8444,51758%7398
79Nissan Pathfinder4,88931%7443,894-19%7464
80Chevrolet Suburban4,7820%8639,01918%7884
81Hyundai Kona4,772new8824,138new115 –
82Ford Ecosport4,769new7333,733new87 –
83Lexus ES4,686-27%8229,138-16%10390
84Nissan Titan4,66132%9031,9320%9388
85Dodge Challenger4,647-26%7846,851-1%7178
86Nissan Frontier4,573-1%8150,8562%6970
87Chevrolet Impala4,295-55%9135,888-18%8468
88Chevrolet Camaro4,293-14%9233,602-27%8875
89Subaru Ascent4,235new8010,721new175 –
90Mercedes C Class4,071-23%9437,571-29%8267
91VW Atlas4,05444%6538,711376%81137
92Ford E-Series4,020-18%9733,238-7%8987
93Buick Enclave3,96343%9930,00914%10099
94Ford Fiesta3,938-7%9333,2253%90101
95Nissan Kicks3,876new1276,814new191 –
96VW Passat3,873-32%8930,232-34%9979
97Ram ProMaster3,830-17%9627,968-1%105109
98Toyota C-HR3,82332%9833,750185%86141
99Audi A4 incl. Allroad3,76822%10225,5984%111114
100BMW 3 Series3,75139%10531,116-16%9680
101Audi Q73,68216%10824,3675%114112
102GMC Yukon (e)3,658-18%10427,476-3%10897
103Mercedes GLE3,622-3%8330,810-11%9786
104VW Golf3,593-40%10632,646-34%9172
105Subaru Legacy3,452-18%11427,472-18%10995
106BMW 5 Series3,439-4%10727,71112%107108
107Nissan Versa3,145-53%7254,301-24%6551
108Cadillac Escalade3,0492%11123,6054%117113
109GMC Canyon3,04413%11222,67711%118126
110Ford Taurus3,0365%11825,139-15%112103
111Chrysler 3003,013-26%11030,533-14%9893
112Mitsubishi Outlander Sport2,9803%10128,83538%104121
113Mercedes Sprinter2,9594%13018,7516%134133
114Infiniti QX602,870-22%10927,4268%110110
115Volvo XC602,84213%12221,99360%121149
116Volvo XC902,810-2%12521,17822%123128
117Honda Ridgeline2,7927%11920,268-15%129119
118Ford Transit Connect2,785-24%12320,653-11%126122
119Lexus GX2,773-17%12916,8173%140136
120Tesla Model X (e)2,750224%16613,6002%155144
121Audi A52,7325%12618,70561%135153
122Nissan Maxima2,724-38%12029,263-29%10176
123Kia Niro2,6981%13119,2116%131135
124Tesla Model S (e)2,6259%17314,645-12%148132
125Hyundai Accent2,586-2%14619,284-48%13082
126Infiniti Q502,5510%12424,105-3%116105
127Honda Fit2,545-48%9531,427-13%9496
128Mitsubishi Outlander2,530-7%10331,35035%95116
129GMC Yukon XL (e)2,510-9%13318,858-6%133117
130Infiniti QX502,44979%15513,12425%158166
131Lincoln MKC2,4233%13217,012-5%139138
132Lincoln MKX2,3941%14317,907-12%137127
133Kia Rio2,36744%14815,28254%145167
134Toyota Avalon2,361-18%11624,4299%113123
135Mazda62,323-30%13622,618-9%119120
136BMW X12,30915%14920,3699%127129
137Toyota Yaris2,290-43%12121,374-36%122102
138Mazda CX-92,27626%13719,19818%132140
139GMC Savana2,26521%13916,301-21%141131
140Mini Cooper2,252-27%11718,001-18%136125
141Mercedes E Class/CLS2,251-39%13527,943-14%10691
142Buick Envision2,247-18%14121,118-25%124104
143Lexus IS2,231-9%14015,595-9%143139
144BMW X52,225-28%11329,256-3%10294
145Honda Insight2,216new1454,462new217297
146Porsche Macan2,10728%13815,87114%142152
147Audi A32,0782%14413,820-18%152146
148Mitsubishi Mirage2,04832%12817,6075%138151
149Ford Flex2,0237%14714,025-7%151150
150BMW 4 Series1,955-43%11520,292-24%128111
151Acura TLX1,917-20%14220,853-13%125118
152Range Rover Sport1,91430%15315,4439%144158
153Kia Sedona1,85115%15713,806-25%153145
154Chevrolet Corvette1,8285%15213,743-21%154142
155Lincoln MKZ1,780-18%15613,035-31%159134
156Nissan Armada1,775-60%13422,5146%120115
157Honda Clarity FCV1,6902918%15411,1152285%170252
158Mercedes CLA Class1,631-17%16114,77117%147154
159Nissan NV2001,592-1%16212,8060%161160
160Mini Countryman1,54813%15112,73139%162175
161Range Rover1,5349%18212,060-3%164165
162Lincoln Navigator1,522102%17511,82882%165197
163Mazda CX-31,4813%16312,49619%163168
164Kia Stinger1,480new15911,624new166267
165Mercedes GLS1,470-44%17612,853-37%160124
166Chevrolet Sonic1,448-34%16514,451-36%149130
167Buick Regal1,42353%16810,94032%171191
168Nissan NV1,4153%17210,905-10%172164
169Chevrolet Spark1,407-24%16914,09419%150148
170VW Beetle1,39914%15011,151-2%169174
171Range Rover Velar1,386236%17011,4522673%167218
172Chevrolet Volt1,370-5%17110,438-25%176156
173Audi Q31,357-27%16013,4755%157155
174Mercedes GLA1,315-34%16714,7992%146143
175Nissan Leaf1,31514%1789,123-6%181193
176Volvo XC401,310new1587,929new186 –
177Buick LaCrosse1,2807%17713,570-7%156157
178Alfa Romeo Stelvio1,271526%1798,1802591%184250
179Infiniti QX801,21818%18011,291-6%168163
180Cadillac ATS1,19518%18110,03612%177179
181Mazda MX-5 Miata1,16930%1906,704-24%192192
182Cadillac XTS1,157-32%18310,77912%173170
183Jaguar F-Pace1,124-33%1939,184-29%180159
184BMW X21,111new1648,463new183 –
185Chevrolet Bolt1,100-48%1859,975-15%178147
186Ram ProMaster City1,066-5%1848,519-22%182173
187Alfa Romeo Giulia9574%1898,17749%185205
188Hyundai Ioniq945-18%17410,74247%174194
189Lexus LS923123%1996,003125%203237
190Acura ILX912-34%1887,312-7%187189
191Porsche 911885-13%2126,2805%198204
192Land Rover Discovery8646%1916,324107%197216
193Mitsubishi Eclipse Cross858new1944,609new215 –
194Cadillac CTS834-31%1966,679-5%193198
195Land Rover Discovery Sport793-35%1957,303-24%188176
196Hyundai Veloster788-23%1867,092-28%190182
197Mercedes Metris7868%2084,82510%212209
198Toyota Sequoia785-9%1877,133-11%189186
199Toyota Prius C773-9%2006,090-31%201184
200Cadillac CT6766-11%2026,361-11%196196
201Volvo S60761-35%1925,447-33%209183
202Range Rover Evoque688-31%2035,585-34%208188
203Infiniti Q60674-2%1976,141-17%200195
204Infiniti QX30662-18%2066,079-44%202177
205Jaguar E-Pace647new2262,400new235 –
206Lincoln Continental626-23%2095,677-29%207187
207BMW 7 Series5979%2015,421-4%210203
208Mercedes S Class5955%2059,6500%179172
209BMW 2 Series589-43%2046,622-14%194190
210Fiat 500563-40%2243,188-66%225181
211Porsche Panamera5601%2075,71841%204215
212Lexus GS549-20%2164,707-4%213207
213Chevrolet City Express546-14%2134,618-16%214185
214Volvo S90492-46%1985,20310%211206
215Genesis G80477-68%2146,621-37%195171
216BMW X645632%2224,55915%216214
217Volvo V6043884%2114,10316%219232
218Buick Cascada43419%2193,123-26%227221
219BMW i3418-17%2174,3897%218217
220Lexus LX404-9%2233,356-5%223219
221Porsche 7183889%2103,971100%220246
222Subaru BRZ38314%2282,646-12%231235
223Ford C-Max377-78%2156,250-49%199162
224Fiat 124 Spider343-10%2202,631-21%232230
225Fiat 500X332-50%2213,935-25%221208
226Lexus RC327-51%2312,335-46%236210
227Volvo V9031711%2381,80228%241253
228BMW X4314-38%2182,506-16%233224
229Toyota 86310-47%2272,885-42%229213
230Infiniti Q70306-24%2293,102-24%228220
231Toyota Land Cruiser27322%2371,9983%239242
232Nissan 370Z254-24%2342,427-26%234228
233Kia Cadenza249-49%2363,7502%222211
234Jaguar XE220-67%2323,136-52%226202
235BMW 6 Series2144%2252,65933%230240
236Lexus LC210-28%2391,392-4%250251
237Jaguar F-Type202-18%2451,550-44%246236
238Mercedes G Class201-50%2402,241-24%237234
239Lincoln MKT200-12%2351,653-22%245245
240Jaguar XF198-31%2331,706-39%243229
241Acura RLX18366%2421,25372%252262
242Audi A6146-89%2415,679-46%206169
243Porsche Cayenne143-84%2305,684-35%205178
244Genesis G90136-57%2481,869-35%240231
245Fiat 500L136-4%2501,1478%253259
246VW Touareg120-57%2441,704-29%244239
247Toyota Mirai11666%24399616%257257
248Audi A7111-71%2491,798-39%242226
249Smart Fortwo108-53%253861-64%260243
250Audi R8106126%255573-5%265268
251Mercedes AMG GT100-17%2521,11833%256260
252Nissan GT-R9091%259433-4%266274
253Mercedes SL Class84-60%2541,435-21%249247
254Audi TT83-64%2511,138-27%255256
255Jaguar XJ78-65%2471,141-37%254249
256Mercedes SLC73-59%2461,381-31%251248
257BMW i867131%25642339%267277
258Infiniti QX7066-85%257925-84%259212
259VW CC62-36%263388-65%269261
260Chrysler 20039-96%260969-94%258161
261Buick Verano38-73%261222-94%273233
262Toyota Prius V37-96%2582,046-70%238201
263Audi A832-87%262642-70%262241
264Kia K90027-23%264230-28%272278
265Jeep Patriot23-99%267590-98%264106
266Acura NSX15-29%274111-66%278273
267Chevrolet Caprice PPV14-77%270111-72%277271
268Ford GT148%27288110%279285
269Nissan Juke13-98%265691-92%261199
270Alfa Romeo 4C12-43%268164-43%275279
271Dodge Dart11-97%266368-96%270200
272Chevrolet SS11-95%27185-97%280238
273Mercedes B Class1-98% –133-71%276269
274Honda CR-Z1-96% –35-94%281270
275Dodge Avenger10% –4-64%285290

Source: Manufacturers, ANDC, GCBC, insideves.com

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