London (UK) Q1 2018: Ford Fiesta #1, Mercedes A-Class up to #5

Just as the new generation was unveiled, the Mercedes A-Class gains 20% in London.

* See the Top 10 best-selling models by clicking on the title *

The most recent market addition on BSCB gets a Q1 2018 update thanks to our partnership with SMMT. We labelled it London for easy reading, but the area covered is actually Greater London. New car sales in the area drop 10.7% year-on-year over Q1 to 25.559 units, that’s a slightly better hold than the -12.4% recorded nationally over the period. Even though it lost the annual pole position to the VW Golf in 2017, the Ford Fiesta is back in charge over the first three months of 2018 in spite of sales down 9% year-on-year. The VW Golf (+5%) and Nissan Qashqai (+3%) follow, replicating the national podium. The Toyota Yaris is up 3% and four spots year-on-year to a stunning 4th place but it’s the Mercedes A-Class, up 20% and five ranks to #5, that posts the best improvement in the Top 10. The Audi A3 (+2%) also gains ground, up 3 spots to #6, but the remainder of the Top 10 all fall heavily: the Mini (-29%), Mercedes C-Class (-42%), Ford Focus (-45%) and VW Polo (-46%) are in great difficulty.

Previous post: London (UK) Full Year 2017: VW Golf dethrones Ford Fiesta

Full Q1 2018 Top 10 models ranking below.