Gabon Full Year 2017: Isuzu D-Max in control but down 33%

The Isuzu D-Max remains the best-selling vehicle in Gabon.

* See the Top 10 best-selling brands and Top 15 models by clicking on the title *

For the first time on BSCB we can share with you detailed data for Gabon, located on the equator on the west coast of Africa, home to 2 million inhabitants. The Gabonese new light vehicle market is up 4.7% year-on-year to 5.097  Like the majority of African countries, Toyota dominates the brands ranking but drops 11% to see its share decline to 29.3% vs. 34.5% in 2016. In 2nd place, Mitsubishi is hit harder at -19% to 15.4% share, but Nissan soars 26% and two spots to land on the podium with 11.7% of the market, overtaking Hyundai (-25%) and Isuzu (-33%). The remainder of the Top 10 all post spectacular gains: Volvo (+793%), Daihatsu (+633%), Volkswagen (+457%), Subaru (+118%) and Peugeot (+39%) all vastly outpace the market while ZX Auto (+309%) tops all Chinese carmakers at #11.

The Toyota Premio ranks third in Gabon in 2017.

Model-wise, the Isuzu D-Max remains the best-seller but sees its share drop from 13% to 8.3%. It is now followed by the Mitsubishi L200, up one spot despite sales down 39% while the Toyota Premio soars 34% and 5 spots to climb onto the podium with 3.8% share. #2 in 2016, the Toyota Hilux dives 61% to 4th while the Toyota Corolla Axio is down 38% to #5. The Nissan Hardbody NP300 leaps up 38% to #7, making it four pickups in the Top 7, just as the Toyota Land Cruiser 70 Wagon drops 22% to #8 and the Toyota Allion surges 287$% to #9.

Previous post: Gabon 6 months 2013: Toyota #1 at 33.4%, Ford up to #3

Full Year 2017 Top 10 brands and Top 15 models vs. Full Year 2016 figures below.