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USA January 2018: Toyota & Nissan pull market up 1.2%

The Nissan Rogue climbs onto the U.S. podium for the first time in history. 

* See the Top 15 groups, Top 40 brands and Top 280 models by clicking on the title *

Up 1.2% on January 2017 to 1.157.407 units, the U.S. new light vehicle market records its third year-on-year gain in the past five months after last September and November, seemingly indicating sales are headed towards a plateau. However the 2018 forecast is a first drop below 17 million annual units in 3 years, with most analysts aiming at a 16.7-16.9m range. The Seasonally Adjusted Annualised Selling Rate (SAAR) hits 17.18m this month, down 1.4% on the 17.43m of January and down on the 17.86m of December 2017. As it has been the case for the past few years, sales are prepped up by booming light truck sales and generous incentives.

The Chevrolet Equinox hits a record-breaking 6th place in January.

Light trucks are up 8% to 773.433 or 66.8% of the market, an all-time share for January, whereas passenger cars drop 10.8% to 381.452 or a paltry 33.2% share. In the detail, crossovers gain 13.6% to 399.204, pickups are up 5% to 186.831 and SUVs are up 0.2% to 124.244 while midsize cars are down 12.6% to 158.803 and small cars down 13% to 161.936. According to ALG, the average new-vehicle incentive shoots up 9.8% to $3,812 this month, and with an average transaction price up 4% to $36,270 (source Kelly Blue Book), incentives exceed the symbolic 10% of sticker price for the 18th time over the past 19 months.

The Tacoma (+34%) helps Toyota up 17% in the U.S. this month.

General Motors follows the market with a 1.3% gain (its fourth consecutive positive month) as retail deliveries are down 2% but fleet sales surge 16%, commercial and government deliveries combined soar 44% and daily rental sales are down 7%. Chevrolet (+5%), Buick (+4%) are up but Cadillac (-3.9%) and GMC (-11%) struggle. Toyota Motor posts its largest year-on-year gain since May 2014 at an impressive +16.8% on the back of fleet deliveries surging 69% according to Cox Automotive. Toyota is up 17% and Lexus up 15%. In contrast, Ford Motor ends a four-month winning streak at -6.3%, with deliveries hampered by cars down 23%, fleets down 12% and retail sales down 4.3%. The Ford division is down 5.2% and Lincoln down 27%.

Subaru posts a 74th consecutive month in positive.

FCA extends its negative streak to 17 months with a harsh 12.1% drop in January triggered by fleet sales down 50% and in spite of retail volume up 2% to 83% of its total for the month. Jeep is up 2.2% but Ram (-15.8%), Chrysler (-20.9%), Dodge (-31.2%) and Fiat (-43.2%) are among the worst-performing brands for the month. Nissan Motor soars 17.5% with the Nissan brand up 12.1%, Mitsubishi up 31.3% but Infiniti down 8%. Honda Motor skids 1.7% with Honda down 1.6% and Acura down 3.2%. Hyundai-Kia posts a 14th connective month of year-on-year decline at -6.4% with Hyundai down 11.3% but Kia edging up 0.01%. Subaru (+1.1%) on the other hand extends its winning streak to 74 consecutive months of year-on-year gains. Mercedes (-0.3%) tops luxury brands above BMW (+5%), Lexus (+15%) and Audi (+9.9%) extending its winning streak to 99 consecutive months of year-on-year gains. Other big gainers include Alfa Romeo (+1426%), Volvo (+60.3%), Tesla (+36.4%), Lamborghini (+15.4%) and Mazda (+15%).

U.S. VW Tiguan sales shoot up 138% year-on-year in January.

Model-wise, the Chevrolet Silverado (+15%) advances faster than the market leader, the Ford F-Series (+2%), for the third consecutive month and the 4th time in the past 5 months. The Nissan Rogue surges 26% to climb onto the overall U.S. podium for the first time in the nameplate’s history, dislodging the Ram Pickup (-13%). Note U.S. Rogue sales figures include the Rogue Sport, aka Qashqai. The Toyota RAV4 is up 20% to #5 but the Chevrolet Equinox posts the largest year-on-year gain in the Top 20 at +50% to #6 overall, its highest ever, eclipsing the #7 hit in April 2015 and December 2017. The Toyota Camry (+21%) tops passenger cars but ranks at a low 7th place (#6 in 2017).

The Ford Ecosport makes its very first appearance in the U.S. sales charts.

Inside the Top 50, notice also the Jeep Compass (+222%), VW Tiguan (+138%), Mazda CX-5 (+67%), Honda Pilot (+62%), Nissan Murano (+56%), Subaru Crosstrek (+45%), Chevrolet Traverse (+41%), Toyota Tacoma (+34%), Nissan Sentra (+32%) and Hyundai Tucson (+28%). The VW Atlas (#78) tops all recent launches (<12 months) ahead of the Toyota C-HR (#84), Range Rover Velar (#145), Kia Stinger (#171) and Tesla Model 3 (#174). This month we welcome the Ford Ecosport (#208), Jaguar E-Pace (#261) and Volvo XC40 (#275) into the U.S. charts.

Previous post: USA Full Year 2017: First decline since 2009, RAV4 & Rogue outsell all passenger cars

One year ago: USA January 2017: SUVs outsell passenger cars in market down 1.7%

Full January 2018 Top 15 groups, Top 40 brands and Top 280 models below.

USA January 2018 – groups:

PosGroupJan-18/17DecFY17
1General Motors198,5481.3%11
2Toyota Motor Corporation167,05616.8%33
3Ford Motor Co160,411-6.3%22
4Fiat Chrysler Automobiles133,769-12.1%44
5Nissan Motor132,01817.5%65
6American Honda104,542-1.7%56
7Hyundai-Kia76,870-6.4%77
8Subaru44,3571.1%88
9Volkswagen Group44,3187.9%99
10Daimler AG27,603-1.1%1010
11Mazda24,96215.0%1212
12BMW Group21,9533.5%1111
13Jaguar Land Rover9,050-0.6%1313
14Tesla (e)6,00036.4%1515
15Volvo Cars NA5,56760.3%1414

USA January 2018 – brands:

PosBrandJan-18/17DecFY17
1Ford154,001-5.2%11
2Toyota149,14217.0%32
3Chevrolet141,9475.0%23
4Nissan112,90312.1%55
5Honda95,634-1.6%44
6Jeep59,7032.2%66
7Subaru44,3571.1%88
8Hyundai39,629-11.3%97
9Kia35,6280.0%119
10GMC33,058-11.4%710
11Ram32,039-15.8%1011
12Dodge27,600-31.2%1612
13Mercedes27,498-0.3%1213
14Mazda24,96215.0%1817
15Volkswagen24,7445.2%1514
16BMW19,0165.0%1415
17Lexus17,91415.0%1316
18Audi14,5119.9%1718
19Buick13,6484.0%1919
20Infiniti10,635-8.0%2123
21Chrysler10,584-20.9%2020
22Cadillac9,895-3.9%2221
23Acura8,908-3.2%2322
24Mitsubishi8,48031.3%2625
25Land Rover6,4464.6%2727
26Lincoln6,410-27.0%2424
27Tesla (e)6,00036.4%2829
28Volvo5,56760.3%2526
29Porsche4,8164.7%3028
30Mini2,937-5.6%2930
31Jaguar2,604-11.4%3131
32Alfa Romeo1,6481425.9%3235
33Genesis1,613-11.3%3333
34Fiat1,229-43.2%3432
35Maserati9668.7%3534
36Ferrari2094.5%3737
37Bentley1576.1%3638
38Rolls Royce110-7.6%3939
39Smart105-67.6%3836
40Lamborghini6015.4%4040

USA January 2018 – models:

PosModelJan-18/17DecFY17
1Ford F-Series58,9372%11
2Chevrolet Silverado40,71615%22
3Nissan Rogue36,18426%55
4Ram Pick-up29,358-13%33
5Toyota RAV426,65520%84
6Chevrolet Equinox26,40550%712
7Toyota Camry24,63821%46
8Honda CR-V24,326-17%67
9Honda Civic23,7493%98
10Toyota Corolla (incl. iM)21,407-1%179
11Nissan Altima20,1857%2214
12Ford Escape18,947-8%1211
13Ford Explorer17,9892%1013
14Nissan Sentra17,73132%2516
15Honda Accord17,677-10%1410
16Toyota Tacoma16,71234%1921
17Jeep Grand Cherokee16,364-5%1315
18Toyota Highlander15,48422%1618
19Jeep Cherokee14,62116%1827
20Hyundai Elantra14,0176%1520
21Mazda CX-513,46367%2733
22Subaru Outback13,2791%2123
23Jeep Wrangler11,7394%2922
24Chevrolet Traverse11,62741%3437
25Honda Pilot11,61962%2035
26GMC Sierra11,224-18%1117
27Chevrolet Cruze10,858-46%3125
28Subaru Forester10,848-16%2426
29Dodge Grand Caravan10,409-3%6936
30Ford Fusion10,352-33%2319
31Jeep Compass10,192222%4862
32Toyota 4Runner9,66911%3632
33Subaru Crosstrek9,43745%3548
34Toyota Sienna8,54817%4746
35Ford Edge8,519-6%3029
36VW Tiguan8,370138%52100
37Chevrolet Colorado8,01125%4645
38Chrysler Pacifica8,01120%3938
39Hyundai Santa Fe7,677-3%3230
40Toyota Tundra7,64415%4041
41Chevrolet Malibu7,553-10%2624
42Ford Transit7,512-3%3334
43GMC Acadia7,444-16%4147
44Hyundai Tucson7,36828%3744
45Subaru Impreza7,2700%4240
46Nissan Versa7,248-18%6451
47Chevrolet Tahoe7,14722%4355
48GMC Terrain7,13014%7161
49Nissan Murano6,79256%4566
50Lexus RX6,73822%2849
51Kia Forte6,6887%5439
52Jeep Renegade6,639-29%6052
53Ford Focus6,610-31%3828
54Honda HR-V6,25910%5956
55Chevrolet Express6,23644%7477
56Kia Sorento6,123-1%5654
57Chevrolet Trax6,10616%7065
58Honda Odyssey6,100-6%4453
59Hyundai Sonata6,027-24%5031
60Kia Soul5,938-24%5843
61Nissan Frontier5,90153%8070
62Mazda35,825-12%8469
63Kia Sportage5,71224%8571
64Toyota Prius5,507-7%5560
65Chevrolet Suburban5,288-6%8284
66Nissan Pathfinder5,286-27%7964
67Kia Optima5,198-34%6550
68Dodge Charger5,193-27%6858
69Dodge Durango5,1459%8973
70Ford E-Series5,10555%11087
71Mercedes GLC4,79356%7598
72Ford Mustang4,732-6%5763
73Buick Encore4,645-12%5359
74BMW 3 Series4,55113%8880
75VW Jetta4,522-34%6342
76Mercedes C Class4,419-32%7267
77Nissan Maxima4,33316%9576
78VW Atlas4,303new77137
79Lexus NX4,20542%6281
80Mercedes E Class/CLS4,099-1%9191
81Audi Q54,08812%6183
82Nissan Titan4,05146%8788
83Cadillac XT53,9893%6674
84Toyota C-HR3,946new111141
85Ford Fiesta3,7756%114101
86VW Golf3,541-39%10172
87Mercedes GLE3,488-12%8186
88Toyota Avalon3,48139%138123
89Ford Expedition3,439-15%9089
90Dodge Challenger3,4050%10278
91Mitsubishi Outlander Sport3,37970%113121
92Dodge Journey3,362-73%10757
93Mitsubishi Outlander3,32097%124116
94Subaru Legacy3,288-15%10095
95Ford Taurus3,248-3%118103
96BMW X53,230-1%6794
97Chevrolet Impala3,150-47%5168
98Infiniti QX603,02938%108110
99Buick LaCrosse3,006130%172157
100Acura MDX2,968-9%7685
101Acura RDX2,961-8%9792
102BMW X32,954-6%105107
103Honda Fit2,937-5%11696
104Audi Q72,87719%96112
105Chevrolet Camaro2,867-20%11275
106Tesla Model S (e)2,80047%140132
107Buick Enclave2,7151%9299
108Infiniti Q502,712-15%86105
109GMC Yukon2,701-12%4997
110Lexus ES2,64022%9490
111Buick Envision2,48714%78104
112BMW 5 Series2,456228%99108
113VW Passat2,434-59%12979
114Hyundai Accent2,429-66%9382
115Mercedes GLA2,41020%135143
116Mazda CX-92,33647%122140
117Chrysler 3002,320-51%8393
118Toyota Yaris (incl. iA)2,306-30%147102
119Audi A4 incl. Allroad2,27916%106114
120Nissan Armada2,24618%119115
121Cadillac Escalade2,2412%104113
122Tesla Model X (e)2,2005%149144
123GMC Canyon2,1715%115126
124Acura TLX2,15513%125118
125Volvo XC902,14938%98128
126Honda Ridgeline2,106-21%133119
127Mercedes CLA Class1,99442%144154
128Ford Transit Connect1,914-9%109122
129Infiniti QX801,8305%136163
130Lincoln MKX1,811-38%131127
131Kia Niro1,7854150%141135
132Mercedes Sprinter1,775-13%128133
133Ram ProMaster1,771-47%120109
134Volvo XC601,699111%139149
135GMC Yukon XL1,688-19%73117
136Mercedes GLS1,682-28%130124
137BMW X11,677-29%103129
138Porsche Macan1,636-17%168152
139Audi A51,599426%132153
140Lexus GX1,58912%121136
141BMW 4 Series1,585-18%117111
142Mercedes S Class1,56929%146172
143Chevrolet Spark1,558-8%126148
144Mazda61,552-53%156120
145Range Rover Velar1,522new158218
146Mini Countryman1,48532%165175
147Ford Flex1,469-20%154150
148Mini Cooper1,452-27%127125
149Lexus IS1,4472%134139
150Mazda CX-31,35014%162168
151Kia Rio1,33936%160167
152Audi Q31,32512%142155
153Nissan NV2001,3245%163160
154Porsche Cayenne1,302-4%191178
155Lincoln Navigator1,28898%169197
156Land Rover Discovery Sport1,260-8%166176
157Genesis G801,243-8%164171
158Cadillac XTS1,220-34%175170
159Lincoln MKC1,197-28%137138
160Jaguar F-Pace1,186-19%157159
161Chevrolet Bolt1,1771%123147
162Lincoln MKZ1,176-44%143134
163Range Rover Evoque1,16127%174188
164Cadillac ATS1,15519%181179
165Audi A31,143-37%148146
166VW Beetle1,1123%199174
167Mitsubishi Mirage1,103-16%184151
168Infiniti QX501,051-13%155166
169Kia Sedona1,042-32%173145
170Nissan NV1,023-17%159164
171Kia Stinger1,021new202267
172Range Rover Sport1,012-47%167158
173Chevrolet Corvette1,005-20%145142
174Tesla Model 3 (e)1,000new195255
175Hyundai Ioniq97324225%194194
176Chevrolet Sonic968-54%152130
177Alfa Romeo Giulia9481254%185205
178Ford C-Max9430%171162
179Toyota Sequoia923-19%178186
180Ram ProMaster City910-2%161173
181Honda Clarity853new170252
182Porsche 9118535%205204
183Range Rover824-55%182165
184Lincoln Continental815-30%176187
185Infiniti QX30813-30%201177
186Toyota Prius C811-29%190184
187Kia Cadenza760141%196211
188Audi A6751-25%150169
189Hyundai Veloster744-69%206182
190Chevrolet Volt713-56%153156
191Volvo S6071217%180183
192GMC Savana700-43%151131
193Alfa Romeo Stelvio688new188250
194Mitsubishi Lancer678-54%211180
195Land Rover Discovery667425%183216
196Cadillac CTS662-4%204198
197Acura ILX656-5%200189
198BMW 2 Series640-3%177190
199Cadillac CT6628-1%198196
200Toyota Prius V625-19%208201
201Infiniti Q60612-16%197195
202Porsche Panamera6101643%221215
203Jaguar XE592-15%209202
204Buick Regal568-40%186191
205Volvo S90547144%203206
206BMW X654527%187214
207Chevrolet City Express5177%192185
208Ford Ecosport500new – –
209Fiat 500X488-19%212208
210Lexus GS47513%193207
211Fiat 500454-63%214181
212Mazda MX-5 Miata436-53%218192
213Mercedes Metris4165%189209
214VW Touareg40464%219239
215BMW X438783%217224
216Infiniti Q70386-19%225220
217BMW i33820%213217
218Genesis G90370-21%226231
219Lexus LX364-32%207219
220BMW 7 Series362-34%179203
221Maserati Ghibli351-1%215222
222Mercedes G Class3498%220234
223Toyota 86/Scion FR-S317-33%223213
224Jaguar F-Type310-6%227236
225Volvo V6028113%246232
226Maserati Levante279-26%216223
227Toyota Land Cruiser255-6%228242
228Chrysler 200251-87%231161
229Subaru BRZ23515%235235
230Porsche Cayman232-16%250246
231Jaguar XJ23138%242249
232Nissan 370Z224-31%234228
233BMW 6 Series223-14%229240
234Toyota Mirai213157%236257
235Audi A7208-50%222226
236Jaguar XF203-30%230229
237Buick Cascada202-35%224221
238Infiniti QX70202-76%237212
239Nissan Juke190-85%244199
240Fiat 124 Spider183-24%239230
241Porsche Boxster18310%258254
242Lexus LC176new238251
243Volvo V901724200%232253
244Mercedes SL Class168-28%240247
245Mercedes SLC167-29%243248
246Lexus RC161-64%210210
247Nissan Leaf150-81%261193
248Jeep Patriot148-97%245106
249Maserati Quattroporte14519%252258
250Acura RLX13468%249262
251Mercedes AMG GT12959%251260
252Hyundai Azera125-55%255244
253Lincoln MKT123-53%248245
254Maserati GranTurismo122281%257265
255Lexus LS116-59%233237
256Audi A8112-56%241241
257Audi TT105-36%247256
258Smart Fortwo105-68%253243
259Fiat 500L104-2%259259
260Dodge Dart83-94%256200
261Jaguar E-Pace82new – –
262VW CC49-71%266261
263Mercedes B Class40-25%260269
264Acura NSX34-32%265273
265Nissan GT-R34-48%270274
266BMW i832-36%263277
267Buick Verano25-94%267233
268Audi R824-63%264268
269Chevrolet SS23-64%268238
270Chevrolet Caprice PPV22-63%274271
271Kia K90022-35%271278
272Alfa Romeo 4C12-68%272279
273Ford GT10new278285
274Honda CR-Z8-91%273270
275Volvo XC407new – –
276Lexus CT3-99%275227
277BMW Z42-97% –276
278Chrysler Town & Country2-99%279275
279Dodge Viper2-96%276272
280Dodge Avenger1n/a280290
281Nissan Quest1-100%281225
282Toyota FJ Cruiser1n/a –296

Source: Manufacturers, ANDC, Wall Street Journal, GCBC

This Post Has 2 Comments
  1. Jetta used to be Top 20 at times of “clean” diesel, guess it will be back up to 12,000 monthly sales when Jetta 7 hits dealerships. Arteon should do well, too, as CC usually sold vcery well in US. Atlas does even better in China, currently around 10,000 monthly sales (Teramont).

  2. #36 and >8000 units in one month of a VW in the US – quite an occurrence. Tiguan sells all over the globe in huge numbers. Not to forget 4000x the Altas.

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