Thailand January 2017: Isuzu D-Max reclaims king of Thai jungle title

 The Isuzu D-Max is the best-selling vehicle in Thailand in January.

* See the Top 30 All- brands and Top 65 models by clicking on the title *

After a one-week hiatus when I was unfortunately and unexpectedly incapacitated, the market updates are back on BSCB! We start with Thailand January data, up 10.5% year-on-year to 57.254 registrations. Market leader Toyota slightly trails the market at +9% to 15.075 sales and 26.3% share, being caught up by Isuzu up 19% to 23% share and Honda up 40% to 13.7% share. Below, Mitsubishi is stable in 4th place, Nissan drops 17% to #5 and Ford delivers the largest jump inside the Top 10 at +35% to 3.469 sales and 6.1% share. Further down, notice Suzuki tumbling down 34% to #9, BMW up 22% to #10 and Nb.1 premium brand above Mercedes (#12) and Volvo (#17). Chinese brand MG, manufactured locally, advances 19% to 11th place with 725 sales, including 104 new GS SUV. Volvo (+40%), Kia (+64%), Scania (+56%), Volkswagen (+133%), Ssangyong (233%) also post spectacular gains.

The GS SUV helps MG to #11 brand overall in Thailnd this month. 

The models ranking offers a fascinating move: dethroned at the last minute by the Toyota Hilux which signed an 11th straight annual win, the Isuzu D-Max reclaims the title of king of the Thai jungle with sales up 20% year-on-year to 11.276 – 63% above the Hilux’s score at 6.920 units – and this despite a lower 13% share vs 15.6% over the Full Year 2016. The Ford Ranger gains 37% to #3 and the Mitsubishi Triton is up 27% to #4, making the Top 4 best-sellers in Thailand this ,month 100% pick-up trucks. The Toyota Yaris leads passenger cars with 2.243 sals, just above the Honda Civic up 3 spots on December to #5 and 2.129. Notice also the Honda HR-V up 46% to #12, the Toyota Corolla up 115% to #14, the Mitsubishi Attrage up 40% to #18 and the Ford Everest up 96% to #21. Among recent launches (<12 months), the Toyota Sienta (#22), Innova Crysta (#38) and MG GS (#40) also slide into the Thai Top 40 in January.

Previous post: Thailand Full Year 2016: Toyota Hilux snaps last minute 11th straight win

One year ago: Thailand January 2016: Market back down, Isuzu D-Max stays #1

Full January 2017 Top 30 All-brands and Top VCCC models below.