* See the Top 80 best-selling models and Top 5 brands by clicking on the title *
The Indonesian new car market has stabilised just above 1 million annual units with 2016 sales up 5% to 1.061.015, a large part due to a couple of successful launches in the Low Cost Green Car segment (LCGC), itself up 42% to 235.180 units. Interestingly, this year the market has concentrated even further on the Top 3 best-selling carmakers which account for a staggering 72.7% share vs. 64.1% a year ago. These are Toyota at 36%, Honda at 18.8% and Daihatsu at 17.9%, and they all gain 19% mainly because they are among the only ones to design and produce vehicles specifically dedicated to the Indonesian market. Like in 2015, Mitsubishi (-20%) and Suzuki (-17%) round up the Top 5 but fall heavily.
If the Toyota Avanza holds onto the pole position for the 11th straight year at 122.654 units (-8%), it wasn’t all smooth sailing. The launch of the Toyota Calya, a larger but cheaper LCGC MPV, ruffled its feathers as the newcomer managed to snap the monthly top spot for three consecutive months between August and October. This was the first time in a decade that the Avanza wasn’t in the monthly Indonesian pole position – that’s 120 consecutive months. Yes the Avanza reclaimed its title in November and December and should be able to continue its reign in 2017. All-in-all, the Calya lands at a very impressive third place over the full year, just below the Toyota Kijang Innova, rejuvenated (+27%) by a new generation and above the 2nd best-seller LCGC in the country for 2016, the Toyota Agya (-21%).
312 Mitsubishi Delica found a new home in Indonesia in 2016.The Daihatsu Xenia is up 35% to 5th place overall.
The Daihatsu Xenia – an Avanza twin – gets a second wind in 5th place (+35%) ahead of the best-selling SUV in the country, the Honda HR-V (+22%). Star of 2014, the Honda Mobilio is down 19% and three spots to #7 in 2016 but Honda has its own all-new nameplate landing directly inside the annual Top 10: the BR-V at #9, author of a spectacular landing directly at #2 for its first three months in market (January-March). Daihatsu’s Toyota Calya twin, the Sigra, arrives at #13 and the Toyota Sienta (#19) makes it four all-new nameplates inside the Top 20, illustrating the extreme dynamism of the Indonesian new car market. Notice also the Toyota Fortuner (#14) and Mitsubishi Pajero Sport (#17) dominating the large SUV segment.
Full Year 2016 Top 80 models and Top 5 brands vs. Full Year 2015 figures below.
Full December 2016 Top 12 models below.