* NOW UPDATED with the Top 50 All-brands, Top 30 regular cars and Top 35 kei cars *
It’s a second consecutive month just edging into negative territory for Japanese new car sales at -0.4% year-on-year in October to 378.741 registrations, bringing the year-to-date tally down 3.1% to 4.155.125 units. Toyota remains master in command but drops 2% to 119.115 sales and 31.5% share, still slightly above its YTD level (30.7%). Honda gains 3% to hit 15.1%, distancing Suzuki (-5%), Daihatsu (+1%), Nissan (-0.3%), Mazda (-14%) and Subaru (+15%) as the Top 7 is unchanged on both September and YTD. Mitsubishi (-2%) returns to more normal levels now that the uncertainty around its buyout by Nissan has evaporated. Mercedes (+11%) continues to dominate foreigners above BMW (+5%) while both Volkswagen (+25%) and Audi (+37%) breathe a sigh of relief but the comparison set in October 2015 just after the emissions scandal broke is particularly weak. Further down, notice Jeep (+24%), Peugeot (+48%), Renault (+62%), Abarth (+224%) and Smart (+938%) posting imposing year-on-year gains.
Over in the models ranking, the top ranks suddenly get tighter with the Toyota Prius holding to the pole position for dear life with 14.053 sales (+74%) but is now just 1.573 units above the Toyota Aqua (-20%) – that gap was 4.553 sales last month. The big event in October is the new generation Nissan Serena shooting up 6 spots on last month and 232% year-on-year to third place with 12.408 sales. Just below the Toyota Sienta down 1% at #4, the Honda Freed also gets a boost thanks to its facelift at +201% year-on-year and up 20 ranks on last month to #5. Notice also the Toyota Passo (+68%), Toyota Vellfire (+33%), Mazda Axela (+23%), Subaru Levorg (+58%), Toyota Premio (+82%), Subaru Forester (+157%) and Toyota Estima (+48%) all in frank improvement compared to last year. In the kei cars aisle, the Honda N-BOX (+13%) keeps the lead nut the Daihatsu Move (+83%) is getting closer while the Nissan Dayz steps up to third place overall despite dropping 2% this month. The Toyota Pixis also shines at +40%.
Full October 2016 Top 50 All-brands, Top 30 regular cars and Top 35 kei cars below.