Romania June 2016: Sales drop 37%, Dacia Logan at lowest ever share

The Prestige premium variant isn’t helping: the Dacia Logan is down to 9.1% share at home. 

* See the Top 40 All-brands and Top 210 All-models by clicking on the title *

Whereas the Romanian market improved by 16% over the first 5 months of the year, it comes to a abrupt halt in June with deliveries crashing down 37% year-on-year to 5.462 units. According to local media, a possible explanation for this sudden fall is the three months delay of the RABLA governmental programme for national car fleet renewal. Local manufacturer Dacia is the hardest hit and the main culprit for this sharp drop with volumes down 69% to 998 sales, whereas parent company Renault is up 14% to 679, Skoda down 9% to 555, Ford down 6% to 456 and Volkswagen down 44% to 442. Mercedes (+34%), BMW (+20%), Audi (+26%), Suzuki (+21%) and Volvo (+52%) go against the grain and post hefty gains.

Despite Dacia’s weakness, the Logan is not toppled from its perennial top spot, signing an incredible 142nd consecutive month in pole position – the 12 year mark will in all likeliness be reached this August. However its 9.1% market share is its lowest ever recorded since the nameplate’s original launch in September 2004 and its very first in the single digits (previous lowest was 11.8% in February 2013). Its 498 June volume is not its lowest ever though (170 in January 2010). The Renault Clio leaps 4 spots on May to #2 overall with 6.2% share ahead of the Skoda Octavia at 4.9% and Ford Focus at 4.8% whereas the Dacia Duster, #2 year-to-date, drops to #5 followed by the Dacia Dokker. The Renault Captur is up 23 spots to #7 and the Kia Sportage up 22 to #12.

Previous month: Romania May 2016: Dacia down 18% in market up 7%

One year ago: Romania June 2015: Sandero makes podium 100% Dacia

Full June 2016 Top 40 All-brands and Top 210 All-models below.