Kazakhstan March 2016: Lada implodes (-80%) in market down 58%

April 19, 2016
Matt Gasnier
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Even though Lada sales are down 80%, the Priora is back to #1 in Kazakhstan.

* See the Top 40 All-brands and Top 50 models by clicking on the title *

After a two month-hiatus, Kazakhstan is back on BSCB and the market has changed drastically since our last update, sinking further into recession. March sales are down an abysmal 57% year-on-year to just 3.573 sales, pulling the First Quarter volume down 58% to 10.564 units. It would appear the crisis hitting Russia and Ukraine is spreading across the car market of the ex-USSR countries. As is often the case (notably in Ukraine), significantly reduced volumes trigger a complete reshuffle of the brands order. Lada implodes at -80% over the first three months of 2016 and owes its first place to a slightly better March volume (791). Toyota led the way both in January and February and ranks #2 so far in 2016 with 1.821 sales and 17.2% share (-15%) vs. 1.848 and 17.5% (-80%) for Lada. The Russian carmaker held 36.8% of the Kazakh market only a year ago.

The Renault Duster ranks #2 in Kazakhstan so far this year.

Mimicking its performance in Ukraine, French carmaker Renault manages to improve by 17% so far this year, earning an excellent third spot with 1.546 sales and 14.6% share. Among passenger car brands, only Peugeot (+160%), MG (+150%), Mazda (+18%) and Suzuki (+23%) also manage to gain ground in a devastating market, with Datsun (#21), JAC (#27) and Lifan (#29) choosing the wrong time to enter the Kazakh market. Despite losing almost all its steam in the brands ranking, Lada manages to place the Priora in the models pole position so far in 2016 – a title it lost in 2015 to the Hyundai Accent – with 902 sales and 8.5% share (49% of Lada sales so far in Kazakhstan) and a whopping 15% share in March. It is followed this month by the Renault Sandero (5.9%) and Duster (5.8%) with the GAZ Gazelle and Hyundai Accent rounding up the Top 5. Leader at end-February, the Toyota Camry slumps to #5 due to a poor 10th place in March.

Previous post: Kazakhstan Full Year 2015: Hyundai Accent ends Lada Priora reign

One year ago: Kazakhstan March 2015: Lada Largus now #3 year-to-date

Full March 2016 Top 40 All-brands and Top 50 models below.

Kazakhstan March 2016 – brands:

Pos	Brand	Mar-16	%	/15	2016	%	/15	Pos	FY15
1	Lada	791	22.1%	-74%	1,848	17.5%	-80%	1	1
2	Renault	501	14.0%	-15%	1,546	14.6%	17%	3	4
3	Toyota	437	12.2%	-8%	1,821	17.2%	-15%	2	5
4	Kia	286	8.0%	-58%	536	5.1%	-76%	6	3
5	Nissan	207	5.8%	25%	437	4.1%	-13%	8	13
6	Hyundai	201	5.6%	-80%	856	8.1%	-73%	4	2
7	GAZ	144	4.0%	-58%	451	4.3%	-52%	7	6
8	Volkswagen	138	3.9%	-56%	616	5.8%	-28%	5	8
9	Skoda	131	3.7%	147%	210	2.0%	-13%	10	11
10	UAZ	129	3.6%	-70%	341	3.2%	-63%	9	9
11	Mitsubishi	80	2.2%	7%	174	1.6%	-20%	12	16
12	Peugeot	76	2.1%	217%	138	1.3%	160%	15	19
13	Chevrolet	56	1.6%	-78%	96	0.9%	-87%	19	10
14	Kamaz	49	1.4%	-37%	129	1.2%	-37%	16	14
15	Subaru	39	1.1%	-59%	59	0.6%	-71%	23	15
16	Hyundai Truck & Bus	38	1.1%	27%	78	0.7%	26%	20	26
17	Geely	35	1.0%	-72%	160	1.5%	-58%	13	12
18	Lexus	27	0.8%	-33%	144	1.4%	-28%	14	18
19	Iveco	23	0.6%	188%	42	0.4%	-14%	25	21
20	UZ-Daewoo	21	0.6%	-88%	192	1.8%	-74%	11	7
21	Datsun	20	0.6%	new	100	0.9%	new	18	42
22	MG	20	0.6%	150%	75	0.7%	150%	21	24
23	Mazda	15	0.4%	-29%	67	0.6%	18%	22	22
24	Ford	15	0.4%	-6%	53	0.5%	-35%	24	20
25	Land Rover	15	0.4%	-48%	36	0.3%	-55%	26	23
26	Audi	14	0.4%	-7%	26	0.2%	-49%	30	30
27	JAC	11	0.3%	new	121	1.1%	new	17	36
28	Infiniti	11	0.3%	-56%	31	0.3%	-69%	27	25
29	Lifan	9	0.3%	new	30	0.3%	new	28	–
30	Isuzu	6	0.2%	-45%	26	0.2%	-37%	31	32
31	Mercedes	6	0.2%	-81%	24	0.2%	-63%	32	28
32	Suzuki	5	0.1%	0%	16	0.2%	23%	34	33
33	BMW	4	0.1%	-85%	21	0.2%	-62%	33	27
34	Porsche	4	0.1%	33%	10	0.1%	-17%	36	38
35	Mercedes Trucks	4	0.1%	33%	6	0.1%	100%	37	39
36	SsangYong	2	0.1%	-98%	28	0.3%	-86%	29	17
37	Mini	1	0.0%	n/a	2	0.0%	0%	39	45
38	Man	1	0.0%	n/a	1	0.0%	-83%	41	41
39	Rolls-Royce	1	0.0%	n/a	1	0.0%	n/a	42	–

Kazakhstan March 2016 – models:

Pos	Model	Mar-16	%	2016	%	Pos	FY15
1	Lada Priora	537	15.0%	902	8.5%	1	3
2	Renault Sandero	211	5.9%	544	5.1%	4	12
3	Renault Duster	206	5.8%	705	6.7%	2	7
4	GAZ Gazelle	135	3.8%	424	4.0%	7	6
5	Hyundai Accent	131	3.7%	545	5.2%	3	1
6	Kia Rio	131	3.7%	268	2.5%	12	5
7	Lada 4×4	129	3.6%	382	3.6%	8	10
8	Toyota Land Cruiser Prado	120	3.4%	349	3.3%	9	20
9	VW Polo	116	3.2%	486	4.6%	6	8
10	Toyota Camry	102	2.9%	511	4.8%	5	16
11	Skoda Rapid	102	2.9%	172	1.6%	17	19
12	Renault Logan	84	2.4%	297	2.8%	10	14
13	Nissan Qashqai	77	2.2%	183	1.7%	15	45
14	UAZ Bukhanka	74	2.1%	144	1.4%	22	17
15	Toyota RAV4	65	1.8%	169	1.6%	19	31
16	Kia Sportage	62	1.7%	125	1.2%	23	21
17	Peugeot 301	58	1.6%	101	1.0%	24	50
18	Toyota Land Cruiser 200	51	1.4%	287	2.7%	11	27
19	Nissan X-Trail	50	1.4%	97	0.9%	25	36
20	Toyota Fortuner	49	1.4%	71	0.7%	34	33
21	Mitsubishi Outlander	45	1.3%	95	0.9%	26	43
22	Lada Granta	43	1.2%	177	1.7%	16	2
23	Nissan Almera Classic	40	1.1%	90	0.9%	28	64
24	Chevrolet Aveo	40	1.1%	57	0.5%	38	39
25	Lada Largus	39	1.1%	171	1.6%	18	4
26	Hyundai HD-Series	38	1.1%	67	0.6%	36	76
27	UAZ Patriot	35	1.0%	95	0.9%	27	22
28	Toyota Hilux	32	0.9%	222	2.1%	13	25
29	Hyundai Elantra	29	0.8%	157	1.5%	21	13
30	Lada Vesta	27	0.8%	158	1.5%	20	–
31	Hyundai i30	25	0.7%	66	0.6%	37	61
32	Subaru Outback	23	0.6%	35	0.3%	46	42
33	Kia Soul	22	0.6%	29	0.3%	54	88
34	MG 350	20	0.6%	74	0.7%	32	69
35	Kia Sorento	20	0.6%	36	0.3%	45	29
36	Nissan Sentra	20	0.6%	28	0.3%	55	114
37	Toyota Corolla	18	0.5%	191	1.8%	14	28
38	Nissan Juke	17	0.5%	31	0.3%	50	40
39	Peugeot 2008	17	0.5%	19	0.2%	59	307
40	Datsun on-DO	16	0.4%	73	0.7%	33	162
41	UZ-Daewoo Nexia	15	0.4%	88	0.8%	29	11
42	Lada Kalina	15	0.4%	53	0.5%	40	9
43	Lexus LX	14	0.4%	49	0.5%	42	59
44	Mitsubishi Pajero	14	0.4%	31	0.3%	49	146
45	Skoda Octavia	13	0.4%	13	0.1%	n/a	41
46	UAZ Patriot Pickup	12	0.3%	31	0.3%	51	38
47	Geely Emgrand EC7	11	0.3%	43	0.4%	43	49
48	KAMAZ 6520	10	0.3%	27	0.3%	56	104
49	Skoda Yeti	10	0.3%	19	0.2%	60	47
50	UAZ Hunter	8	0.2%	68	0.6%	35	32