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Philippines Full Year 2015: Sixth straight annual record: 323.928 sales

Toyota Vios Philippines 2015. Picture courtesy of livelifedrive.comThe Toyota Vios sold a record 33.173 copies in the Philippines in 2015.

* Now updated with the Top 10 & full Toyota models data, Top 30 best-selling brands *

The Filipino new car market displays outstanding health in 2015, managing to lodge an incredible 6th consecutive all-time annual record with total sales add up to 323.928, a stunning 20% improvement on the previous record of 269.841 established in 2014. Toyota is once again master in command in the Philippines albeit gaining slightly less ground than the market at +18% to 124.426 sales resulting in a 38.4% market share vs. 39.1% in 2014. Similarly, Mitsubishi holds onto its 2nd spot but a just +8% it sees its market share thaw from 18.6% to 16.7%. Ford (+25%) but most impressively Isuzu (+60%) are the big winners atop the ranking, both overtaking Hyundai (-4%) to rank third and fourth respectively. Notice also Honda up 44%, Nissan up 53%, Suzuki up 52%, Hino up 61% and Mercedes up 80%. Mahindra makes its entrance in the Filipino sales charts at #14 with 1.568 sales.

Ford Ecosport Philippines 2015. Picture courtesy autoexpress.co.ukThe Ford Ecosport is now among the Philippines’ Top 10 most popular cars. 

In the models ranking, Toyota monopolises the podium once again but with a slight change. The Toyota Vios beats the market at +28% to hit a record 33.173 sales or 10.2% market share. The Vios is the first vehicle to sell over 30.000 units in a single year in the Philippines. The Toyota Innova is up one spot on a year ago to land in 2nd place with 17.011 sales above the Toyota Hiace up a flamboyant 51% to 16.675 units. The Mitsubishi Montero Sport (+10%) is stuck at #4 but the new generation will push it onto the podium in 2016, it now outsells the Toyota Fortuner (-15%) suffering from its generation changeover. The Toyota Wigo (+48%) and Ford Ranger (+64%) consolidate their positions while the Ford Ecosport breaks into the Top 1o at #9.

Previous post: Philippines August-September 2014: Ford Everest shoots up to #12

Previous year: Philippines Full Year 2014: Toyota reigns in record market up 27%

Two years ago: Philippines Full Year 2013: Toyota and Mitsubishi top record market

Full Year 2015 Top 10 models and Top 30 brands vs. Full 2014 figures below.

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