skip to Main Content

Japan February 2016: Toyota Prius stays put in market down 6%

Toyota Prius Japan February 2016. Picture courtesy response.jpThe Toyota Prius is #1 in Japan for the third month running.

* See the Top 53 All-brands, Top 30 models and Top 35 kei cars by clicking on the title *

This update was created in collaboration with Stephen Bloom

Demand in the Japanese automotive market is forecast to lag behind previous years and so far that predication is holding true. February monthly sales are down 6% from last year to 451.330 registrations. Regular cars are down 4.6% to 275.165, but again the kei segment shows the greatest decline at -9.1% and 176.165 registrations. Imports fare the best but are also down 2.2% to 22.806 units. Only two Japanese brands manage to stay in the black this month: Lexus (+16%) continues its upward trend and Mitsubishi (+4%) has seen some modest gains from its Delica minivan. All other domestic brands were down with several in the double digits including Mazda (-13%), Toyota (-12%), and Subaru (12%). Among foreigners, Mercedes (-5%) is the only one to snap a Top 10 ranking, while Volkswagen (-24%) and Audi (-21%) are freefalling. BMW (+19%), Volvo (+16%), Fiat (+33%) and Peugeot (+50%) impress.

Nissan X-Trail Japan February 2016The Nissan X-Trail hits a record 7th place at home. 

In the model ranking, the new Toyota Prius is #1 again at 19.010 units, up 45% from last year. The Aqua continues to hold its own at #2 while the Sienta is finally knocked off the podium after six months, surpassed by both the Honda Fit and Nissan Note. The Nissan X-Trail (+35%) climbs four places to #7, its highest ever rank on the chart. But the big move was the re-entry of the Honda Odyssey to #20 boosted 71% by the debut of its hybrid version. Suzuki also had a significant debut this month with the revival of the Ignis nameplate. The new Ignis certainly “evoques” the SUV styling that is popular with consumers today, but we will have to wait until next month to see if it can place on the chart with a full month of sales.

Suzuki Ignis Japan February 2016. Picture courtesy autoc-one.jpWill the new Suzuki Ignis manage to re-ignite Suzuki sales? Answer next month.

As we have seen for much of the past year, kei models are largely down over last February when sales were inflated due to the looming tax increase that was implemented as of April 2015. The Daihatsu Tanto remains virtually level with 17.977 registrations and holds the top spot again this month. Meanwhile, only 80 units separated last year’s champion, the Honda N-BOX, from reclaiming the top spot. The Nissan Dayz and Suzuki Alto follow at #3 and #4 respectively, while the Honda N-WGN climbs five places to #5. Also climbing this month is the Daihatsu Cast, up two places to finish just below its archenemy the popular Suzuki Hustler.

Previous month: Japan January 2016: New gen Toyota Prius cements new leadership

One year ago: Japan February 2015: Honda Jade and Mazda CX-3 land

Full February 2016 Top 52 All-brands, Top 30 models and Top 35 kei cars below.

Japan February 2016 – brands:

PosBrandFeb-16%/15Jan2016%/15PosFY15
1Toyota114,37625.3%-12%1222,82626.7%-5%11
2Honda69,01715.3%-4%2120,22614.4%-11%22
3Nissan62,87413.9%-3%3113,38213.6%-7%35
4Daihatsu58,79713.0%-7%4106,98812.8%-6%44
5Suzuki57,00812.6%-2%5104,85112.6%0%53
6Mazda21,6094.8%-13%642,5575.1%-11%66
7Subaru14,7853.3%-12%728,6433.4%-6%77
8Mitsubishi10,8702.4%4%819,4802.3%1%88
9Isuzu5,8981.3%-11%1010,4271.2%-10%99
10Mercedes5,0061.1%-5%119,1261.1%-7%1010
11Hino4,9421.1%2%128,8541.1%0%1211
12Lexus4,1850.9%16%98,9221.1%26%1113
13Volkswagen4,0850.9%-24%137,0780.8%-23%1312
14BMW3,7470.8%19%146,3370.8%19%1414
15Mitsubishi Fuso3,3800.7%1%155,7740.7%0%1515
16Audi2,0280.4%-21%163,5580.4%-19%1616
17Mini1,7330.4%4%172,9300.4%8%1717
18Volvo1,1810.3%16%182,0660.2%23%1818
19UD Trucks7730.2%-16%191,4110.2%-12%1919
20Jeep6520.1%-4%221,0890.1%-4%2020
21Fiat6400.1%33%231,0100.1%31%2222
22Peugeot6070.1%50%249650.1%38%2323
23Renault4900.1%1%257580.1%-9%2524
24Porsche4890.1%18%201,0240.1%40%2121
25Smart3730.1%2094%218430.1%1461%2432
26Ford2800.1%-19%274280.1%-33%2725
27Land Rover2720.1%15%265060.1%25%2626
28Jaguar2030.0%121%283420.0%131%2831
29Alfa Romeo1710.0%-23%292720.0%-33%2927
30Citroen1550.0%15%302450.0%6%3028
31Abarth1230.0%5%312050.0%17%3129
32DS820.0%19%341340.0%25%3333
33Maserati750.0%-6%331340.0%-9%3230
34Cadillac560.0%-21%321310.0%2%3434
35Chevrolet440.0%-41%37780.0%-41%3735
36Ferrari410.0%-15%36830.0%-27%3536
37Alpina340.0%-26%35780.0%10%3640
38Lamborghini330.0%83%42500.0%61%4039
39Bentley280.0%75%38570.0%46%3838
40Dodge280.0%-13%46350.0%-30%4241
41Chrysler260.0%-33%39520.0%-26%3937
42Lotus240.0%-4%41440.0%-15%4142
43Aston Martin190.0%90%43300.0%88%4443
44Rolls-Royce160.0%0%44270.0%-7%4544
45Scania120.0%1100%47170.0%467%4648
46Hyundai80.0%14%40340.0%240%4346
47McLaren60.0%0%45140.0%0%4745
48Rover30.0%50%30.0%-40%5049
49Lancia20.0%0%4830.0%-25%4850
50Unimog20.0%-60%5130.0%-40%4956
51MG20.0%n/a20.0%n/a5254
52GMC10.0%-80%5020.0%-71%5147
53Proton10.0%n/a10.0%n/a5461

Japan February 2016 – models:

PosModelFeb-16/2015Jan2016 YTD20162015
1Toyota Prius19,01045%140,04612
2Toyota Aqua14,010-39%226,73021
3Honda Fit10,013-17%517,30453
4Nissan Note9,800-7%418,13535
5Toyota Sienta8,308464%318,122410
6Toyota Voxy7,696-8%714,39566
7Nissan X-Trail7,36735%1112,904714
8Honda Vezel7,0358%1012,61999
9Toyota Corolla6,708-19%912,442104
10Nissan Serena6,569-4%812,3071111
11Mazda Demio5,694-29%612,64188
12Honda StepWGN5,684115%1210,2761217
13Toyota Vitz5,532-20%139,874137
14Honda Shuttle4,448May-15187,9391524
15Subaru Impreza4,2992%168,1841421
16Toyota Noah4,200-25%197,6661716
17Toyota Esquire3,962-20%256,7162012
18Suzuki Solio3,86319%147,8341623
19Toyota Passo3,588-23%276,1972418
20Honda Odyssey3,41071%n/a3,91630n/a
21Toyota Harrier3,343-40%206,6062113
22Mazda CX-53,314-2%295,5702729
23Honda Freed3,294-21%226,3552222
24Mazda CX-33,24730%246,1622526
25Toyota Vellfire3,242-32%157,1811815
26Toyota Crown3,235-9%176,7721920
27Subaru Forester3,12542%216,21023n/a
28Nissan Leaf2,81975%285,32228n/a
29Toyota Alphard2,690-10%235,7302619
30Toyota Land Cruiser2,47474%265,13229n/a

Japan February 2016 – kei cars:

PosModelFeb-16/2015Jan2016 YTD20162015
1Daihatsu Tanto17,9770%133,17712
2Honda N-BOX17,897-12%231,65121
3Nissan Dayz16,439-13%329,59133
4Suzuki Alto9,876-5%418,68445
5Honda N-WGN8,974-25%1015,15677
6Suzuki Hustler8,9095%516,28758
7Daihatsu Cast8,493Sep-15914,888813
8Daihatsu Move8,084-44%615,22564
9Suzuki WagonR7,698-35%714,56896
10Daihatsu Mira7,657-18%1113,552119
11Suzuki Spacia7,524-11%814,3941010
12Mitsubishi eK4,361-17%127,8831212
13Daihatsu Wake3,161-57%135,7741311
14Honda N-ONE1,748-33%153,1231514
15Toyota Pixis1,7067%163,0401616
16Suzuki Every Wagon1,66771%172,9171718
17Nissan Moco1,630-49%143,7291415
18Suzuki Jimny1,192-0%192,1991819
19Subaru Stella1,133-44%182,1541917
20Honda S660949Mar-15201,9422020
21Mazda Flair Crossover8341%231,5472226
22Mazda Flair Wagon746-25%221,5482122
23Mazda Flair729-28%211,5392321
24Subaru Pleo632-6%251,2172525
25Mazda Carol589-51%241,2602423
26Daihatsu Copen547-32%261,0822624
27Daihatsu Atrai Wagon403-27%278102728
28Honda Vamos385-8%297092829
29Nissan NV100 Clipper Rio294100%305692930
30Suzuki MR Wagon162-78%285053027
31Mazda Scrum Wagon133505%312753131
32Mitsubishi Town Box68-18%321323232
33Subaru Dias Wagon6149%331053333
34Mitsubishi i-MiEV39-52%34703434

Sources: JADA, JMVA, JAIA, many thanks to Stephen Bloom for helping compile the data

This Post Has One Comment

Leave a Reply

Back To Top