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Belarus Full Year 2015: VW Polo resists Renault assault

VW Polo Belarus 2015. Picture courtesy abw.byThe VW Polo is the best-selling car in Belarus for the third straight year. Picture

* See the Top 30 brands and Top 195 All-models by clicking on the title *

New car sales in Belarus are up 6% year-on-year in 2015 to 26.190 registrations, however these figures do no include manufacturers that do not subscribe to the Belarus Automobile Association (BAA) such as Geely, Honda, Suzuki, UAZ, UZ-Daewoo and Zotye. In 2014 these manufacturers accounted for 13% of the total Belorussian market. In this context, Renault has a surreal year with sales up 79% to 8.070 to hold a mammoth 30.8% share, more than double any other manufacturer in the country. The French manufacturer can put a big green tick next to Belarus, one of the countries used to clear the overflowing stock resulting from the Russian crisis, Ukraine being another successful one. Volkswagen (+5%) remains 2nd but Nissan (+61%), Lada (+27%) and Skoda (+20%) all progress in the ranking whereas Toyota (-15%) and GAZ (-43%) fall.

Renault Logan Belarus June 2015. Picture courtesy ruh.byRenault is by far the most popular carmaker in Belarus. The Logan is up 3-fold in 2015.

In fact we are witnessing a strong concentration of the Belorussian market towards the Top 5 manufacturers this year: up by 42% on 2015, they account for an imposing 73% of the total market, with all manufacturers outside the Top 5 bar Jaguar (+31%) seeing their sales drop sharply: Kia is down 69%, Opel and Citroen down 68%, Volvo down 66%, Chevrolet down 65% and Mazda down 63%. In the models ranking, the VW Polo (+29%) is in the top rank for the third consecutive year, resisting a very aggressive Renault assault: the Sandero is up 55% in 2nd place, the Logan up 176% at #3 and the Duster up 91% at #4. Below, the Nissan Almera (+57%), Skoda Rapid (+87%) and Lada Largus (+73%) also impress, while the 39 year-old Lada Niva maintains itself inside the Top 10.

Previous post: Belarus 1st Half 2015: Renault places 3 models in Top 4

Previous year: Belarus Full Year 2014: VW Polo and Renault Sandero on top

Two years ago: Belarus Full Year 2013: VW Polo takes lead, two Renaults on podium

Full Year 2015 Top 30 brands and Top 195 All-models vs. Full 2014 figures below.

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