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Italy January 2016: Fiat 500 back on podium, Punto out of Top 10

Fiat Punto Italy 2015. Picture courtesy of largus.frAbout to be scrapped: never before had the Punto ranked outside the Top 10 at home. 

* Now updated with the Top 180 models and Top 42 All-brands *

A great start of the year for the Italian new car market, up 17% year-on-year to 156.163 registrations, mainly pulled by extensive discounts across the industry that have boosted private sales up 24% to 66% share vs. 63% a year ago. Sales to short-term rentals are also up an equally impressive 29%, in line with a trend we are starting to see spread across Europe. Both Fiat and Volkswagen outpace the market at +20% each to 21% and 7.6% share respectively, and all carmakers in the Top 10 except Toyota posts double-digit gains: Citroen leads them all with a 33% surge, followed by Renault (+23%), Peugeot (+22%) and Ford (+17%). Audi is up 15% at an excellent 8th spot. Further down, notice Kia (+28%), Jeep (+48%), Suzuki (+58%), Mazda (+125%), Ssangyong (+133%) and Jaguar (+558%) all delivering spectacular improvements.

Lancia Ypsilon Italy January 2016The Ypsilon is the last Lancia standing and just received a facelift. 

The Fiat Panda sails off to even higher heights in the models ranking with sales up a whopping 42% to 13.367 vs. 5.558 for the #2, the Lancia Ypsilon (+12%). The Fiat 500 finally comes back onto its home podium thanks to its facelift with sales up 6% while the Fiat 500X remains at an outstanding level in 4th place, with the Renault Clio best-selling foreigner once again at #5. Both the VW Golf and Polo gain 32% at #7 and #8, and the Jeep Renegade (+65%) is only 14 units off breaking into the Top 10 for the 2nd time ever after November 2013.

Audi Q3 Italy January 2016. Picture courtesy largus.frAudi Q3 sales are nearly double their level of a year ago in Italy. 

But the main event this month in Italy is the Fiat Punto continuing on its slow and painful death row: for the first time since the legendary nameplate launched in Italy in September 1993, the Punto falls outside its home Top 10 at #12 with just 3.152 sales and 2% share, down a devastating 39% on a year ago. The Hyundai Tucson is shaping up to become one of the very top best-selling SUVs in Italy, breaking into the Top 20 only a few months after its launch at 1.954 sales. The Citroen C3 is up 52% at #21, the Peugeot 308 up 31% to #22, the Audi A3 up 28% to #25, the Fiat Tipo up a further 14 ranks on December to #31, Audi Q3 up 92% to #32 and the Citroen C4 Cactus up 31 spots on last month to #45.

Previous post: Italy Full Year 2015: Fiat Panda leads, 500X and Jeep Renegade superstars

Previous month: Italy December 2015: Fiat 500X stays on podium, Tucson & Kadjar up

One year ago: Italy January 2015: Fiat 500X lands at #23

Full January 2016 Top 180 models and Top 42 All-brands below.

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