Monaco (brands) Full Year 2014: Mercedes #1, Porsche remains third

January 30, 2015
Matt Gasnier

Mercedes is the most popular manufacturer in Monaco in 2014.

* See the Top 50 All-brands ranking by clicking on the title *

Exclusive to BestSellingCarsBlog and for the third year in a row I can share with you new car sales data for the Principality of Monaco, always fascinating to follow as the wealth of its inhabitants makes for very exotic brands and models rankings. The brands ranking comes first, detailed models ranking will follow shortly. Once again, even so the Principality is nested within France, its new car market evolves in a disconnected way to its big brother in 2014: down 5% year-on-year to 2,438 registrations whereas France is actually up 0.3%.

Porsche 918 Spyder – Porsche is the #3 brand in Monaco. Picture courtesy Yannick van As.

Big movement atop the Monaco brands ranking: thanks to sales up another 4% after gaining 20% in 2013, Mercedes becomes the most popular marque in the Principality with 393 units and 16.1% share. Audi is knocked down to 2nd place, down a harsh 31% on a year ago to 11.6% share, while Porsche is getting dangerously close in third position with 8.9% (+17%). Volkswagen (+10%), Land Rover (+35%) and Peugeot (+24%) also shine in the Top 10.

Ferrari La Ferrari – Ferrari ranks #12 in Monaco in 2014. Picture courtesy Nicolas Speck.

Selling exactly the same amount of cars as in 2013, Ferrari evolves at heights reserved to mass-market manufacturers in 99% of other countries in the world: at #12, same goes for Bentley at #14… Further down, notice Jeep up 164%, Rolls-Royce up 44%, Maserati up 29% and Bugatti selling two units this year, vs. none in France.

Two Bugattis found a buyer in Monaco in 2014. Picture courtesy William Coubard.