* UPDATED – See the Top 258 All-models and Top 39 All-brands by clicking on the title *
Exactly as I predicted last month, the Mexican new car market finishes 2014 as the 2nd strongest ever year, up a robust 7% to 1.135.409 deliveries thanks to the best December score in 8 years at 133.273 registrations (+12%). Only in 2006 (1.139.718) did Mexican consumers purchase more vehicles. And with no clouds on the economic horizon, local organisation AMDA predicts a 2015 market up 5% to break all-time records to 1.2 million units. Mexico is the only market in the world where Nissan is #1 and this year the Japanese manufacturer further increased the gap that separates it from other brands, with sales up a fantastic 11% to 291,729 units and 25.7% share. Chevrolet (+8%), Volkswagen (+2%) and Ford (-8%) follow like in 2013 while Toyota (+15%) overtakes Chrysler (-13%) to rank 5th.
The big manufacturer event in 2014 in Mexico is the (very) late arrival in the country of Korean manufacturer Hyundai, hitherto bound to Dodge with licensing agreement and hence selling the i10 as the Dodge i10 here. With an astutely selected range – Grand i10, Elantra, Sonata, Veloster, ix35 and Santa Fe to start with, Hyundai managed to crack the Mexican Top 10 in December with 2,311 sales, only 7 months after the brand launched. A magnificent achievement that means Hyundai can target 25,000 sales and a 2% share for its first full year in market in 2015.
In the models ranking, the Chevrolet Aveo lodges another very stable year at 65,394 deliveries to be titled Mexico’s best-seller for the third year running. It is followed by the Nissan Versa (+10%) and the antediluvian Nissan Tsuru, still in the catalogue despite its old age and holding very well at -2% and 45,524 units. Volkswagen launched the Vento at the end of 2013 and it has become the success story of 2014, landing in 4th position for its first full year in market but killing the VW Clasico in the process (-47%). Notice also the Nissan March up a very impressive 61% to #5. Further down, the Chevrolet Matiz is up 30% to #15, the Mazda3 up 17% to #17, the Chevrolet Trax is down two spots to #18 despite sales up 18% and the Ford F-Series (-4% to #19) is now threatened by the Ram Pickup (+16% to #20).
Helped by the new generation, the Toyota Corolla is up 24% and 5 ranks on 2013 to #22, the Renault Duster gains another 15% to crack the Mexican Top 25, the Nissan X-Trail is up 94% to #28, the Toyota Yaris triples its sales year-on-year thanks to the new model at #36, the Honda City is up 60% to #39, the Jeep Cherokee jumps to #50 for this generation’s first full year in market, the Seat Toledo is up 45% to #61, the Audi A3 up 129% to #68 and the Toyota Highlander up 119% to #69.
Looking at the all-new entrants in the Mexican sales charts in 2014, logically Hyundai dominates: the Grand i10 lands at #59, the ix35 ranks 67th and the Elantra 77th. These are the only all-new nameplates in the Top 100. Further down, we find the Renault Logan at #114, the VW Caddy at #150, Lincoln MKC at #156, Mitsubishi Mirage at #164, Peugeot 2008 at #167, Hyundai Sonata at #169, Acura TLX at #173, Dodge Vision at #174 and Porsche Macan at #185.
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Full Year 2014 Top 258 All-models and Top 39 All-brands vs. Full 2013 figures below.
Full december 2014 Top 10 models and Top 30 brands below.