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Malaysia October 2014: Axia lifts Perodua up to 32.6% share

Perodua Axia Malaysia October 2014. Pictre courtesy of cbt.com.myPerodua Axia

* See the Top 46 All-brands ranking by clicking on the title *

New car sales in Malaysia are down 2% year-on-year in October to 54,187 registrations, bringing the year-to-date total to 546,492 units, now up a very feeble 0.5% to a record 546,492 units after 10 months. Perodua shoots up to 32.6% share thanks to 17,683 sales, for the first time more than doubling its local competitor’s score: Proton is down to 15% share this month. Although there is still no official models data for Malaysia as the MyCC (Malaysian Competition Commission) prevents transparency in the industry by making it illegal for companies to share their model sales data as it believes this will cause prices to go up, this shift is most likely due to the large number of deliveries of the new Perodua Axia.

As at September 25, the company reported it had 20,000 bookings and more continued to be received daily. Proton had also launched the new Iriz but it is likely that deliveries had not commenced yet. According to local publication Motortrader, during this quarter the industry is expecting very challenging times, making another record year unlikely. The strict requirements in the Hire-Purchase (H-P) loan process slows down transactions, mainly affecting the lower end of the market which accounts for a large share. This strict policy, directed by Bank Negara, is expected to remain in force because of the need to prevent an excessively high number of defaulters and also to try to control growing household debt in the country.

Previous month: Malaysia September 2014: Honda and Nissan strong

One year ago: Malaysia October 2014: Market up 6%, still on track for record year

Full October 2014 Top 46 All-brands Ranking Table below.

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