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France Private Sales January-October 2014: Two Dacias in Top 7

Dacia Sandero Stepway France October 2014. Picture courtesy of largus.frThe Dacia Sandero is the third best-selling model to private French consumers.

* See the Top 10 best-selling models and brands by clicking on the title *

Thanks to French magazine Auto Plus today I can share with you exclusive Private Sales (PS) rankings for France. A private new car sale is one done to a private buyer as opposed to companies, fleet and short or long-term rentals. Over the first 10 months of 2014, 775.590 new cars were sold to private consumers in France or 51.9% of the overall market, a rate that has never been so low. Brand-wise, if the lead trio is unchanged with very similar PS ratios (Renault at 46.5%, Peugeot at 48.6% and Citroen at 49.8%), the big surprise is Dacia shooting up to 4th place overall with 75,000 private sales and almost 10% market share, thanks to an astounding 85.8% PS ratio, consistent with the brand’s Spanish and German PS scores. Volkswagen (54.5%) and Ford (57.3%) follow with PS ratios slightly higher than the average while Toyota is frankly above at 64.8% and Audi frankly below at 47.5%. Note the Top 10 brands are identical to the overall market.

VW Polo France October 2014. Picture courtesy of largus.frThe VW Polo is the only foreigner in the Private Sales Top 10 with a strong 70% PS ratio.

The Renault Clio IV remains the most popular model with French private buyers, but just: at a very low 43.7% PS ratio, it is only 493 sales above the Peugeot 208 (53.5%) whereas the gap between the two best-sellers is 17.000 units in the overall market. The Dacia Sandero brilliantly shoots up from #9 overall to third place in the private sales ranking with 33,535 units and an out-of-this-world 88.4% PS ratio. In fact Dacia manages to place a 2nd model within the Top 7: the Duster with 27,452 sales and a 82.3% PS ratio. Notice also the Peugeot 2008 breathing on the Renault Captur’s neck in the same way the 208 is to the Clio thanks to a 64.8% PS ratio vs. 56.9% for the Captur, the VW Polo up to #8 thanks to almost 70% of private sales and the Peugeot 308 posting the weakest PS ratio in the Top 10 at 38.1%.

Previous post: France October 2014: Now with Top 300 models and All-brands

Full January-October 2014 Top 10 models and brands Ranking Tables below.

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