USA September 2014 (models): Silverado & Sentra on fire

October 16, 2014
Matt Gasnier

The new generation lifts the Chrysler 200 nameplate to its best-ever September figure.

* NOW UPDATED with the Top 266 best-selling models! Click on the title to see *

You can check out the September 2014 groups and brands rankings here.

This is a new section on BSCB, detailing the models performance for the month separately from the brand and group ones. Handicapped by the transition between the two generations, the Ford F-Series expectedly struggles at -1% whereas as predicted the Chevrolet Silverado is up a gargantuan 54% to 50,176 sales, helped by an intense incentive push in order to shift consumers awaiting the new F-Series towards the Chevy or GMC brand. This is only the second time in the past 6 years that the Silverado is above 50,000 monthly units (with December 2012). We explored in detail how GM is taking advantage of this delicate time for Ford in last month’s update. Along with the GMC Sierra up 25% to #17, GM full-size pickups outsell the F-Series for the 2nd straight month in September at 66,939 vs. 59,863 units.

Boosted by historical incentives, Chevy Silverado sales are up 54% year-on-year in September.

The US models podium is 100% full-size pickups for the 5th time in the past 12 months after October, December ’13 and January, March ’14 with the Ram Pickup up one spot on August and a massive 30% on September 2013 to round up the podium at #3. The Honda Accord (+31%) outsells the Toyota Camry (-11%) for the second straight month for the title of best-selling passenger car in the country but the Camry’s crown seems assured yet again this year. Just as a refreshed 2015 model was unveiled, the Honda CR-V reclaims the SUV crown off the Toyota RAV4 in September at #6 overall with 23,722 sales (+11%) vs. 22,724 at #7 for the RAV4, up another very impressive 43% year-on-year.

Nissan Sentra sales are up 61% year-on-year in the USA in September.

Further down the ranking, note the excellent performances of the Chevrolet Cruze up 45% to #14, the Nissan Rogue up 52% to #16, BMW 3-4 Series up 51% to #26, Nissan Sentra up 61% to #28, Nissan Versa up 38% to #29, Subaru Outback up 39% to #31, the new generation Chrysler 200 lifting the nameplate up 17% to its best-ever September figure at #33 with 10,995 sales, the Kia Soul up 46% to #35, Jeep Patriot up 51% to #39, Honda Fit up 66% to #58 and Subaru Legacy up 118% to #62.

The Chevrolet Colorado is back in the game!

Among recent launches, the Acura TLX is up 70% on its first month of sales to break into the Top 100 at #86 and 3,884 units, already the brand’s 2nd best-seller below the MDX at #73, the Audi A3 is up a further 15 spots to #117, the Lincoln MKC up 18 to #139, Audi Q3 up 67 to #168 with 1,092 sales, the BMW i3 up 10 to #172 and 1,022 units, the Mercedes GLA lands at #174 with 991 sales and the BMW i8 is up to #250 with 58 units – this model is already sold out through 2015 in the US! Finally, notice the return of two mid-size pickup nameplates: the Chevrolet Colorado with 36 units sold and the GMC Canyon at 11 for now.

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