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Austria August 2014: Skoda Fabia jumps to 2nd place

Skoda Fabia 2015 Austria August 20142015 Skoda Fabia

* See the Top 20 best-selling brands and models by clicking on the title! *

New car sales in Austria are worryingly down again at -8% year-on-year in August to 21,121 registrations, bringing the year-to-date total to 212,500 units, down 5% on 2013. Brand-wise, Volkswagen is down 10% year-on-year but at 18.7% share it is one percentage point above its 2014 level so far, Skoda is up 10% to #2 and 8.1% share and now also #2 year-to-date, passing Opel, and Peugeot is up 13% at #11. In the models ranking, below perennial leader the VW Gol at a strong 6.7% share, the Skoda Fabia, boosted by runout prices of the current generation before the new model arrives in dealerships, jumps up 3 spots to #2 with 864 sales and 4.1% vs. just 1.9% year-to-date. The VW Tiguan is up 10 ranks on July to #3, the VW Polo is up two to #4, Hyundai i20 down 3 to #5, Opel Corsa up 7 to #9 and the Seat Alhambra is up to #18 with 1.3% market share, making it 3 Seats in the Austrian Top 18 along with the Ibiza (#11) and Leon (#17).

Previous month: Austria July 2014: Hyundai i20 up to #2, Audi A4 shines

One year ago: Austria August 2013: VW Golf VII hits highest share so far

Full August 2014 Top 20 models and brands Ranking Tables below.

Austria August 2014 – models:

PosModelAug-14%Jul2014%PosFY13
1VW Golf1,4136.7%112,9346.1%11
2Skoda Fabia8644.1%54,0291.9%85
3VW Tiguan6543.1%135,0252.4%43
4VW Polo6293.0%66,1072.9%22
5Hyundai i206102.9%24,7922.3%66
6Ford Focus4962.3%84,4712.1%719
7Skoda Octavia4722.2%35,6442.7%34
8Renault Mégane3851.8%44,9892.3%532
9Opel Corsa3461.6%16n/an/an/a27
10Audi A33451.6%183,3411.6%1115
11Seat Ibiza3341.6%103,3841.6%98
12VW Sharan3181.5%153,1671.5%1217
13VW Bus3061.4%112,8851.4%1521
14Renault Clio2941.4%123,3551.6%1013
15Audi A42801.3%7n/an/an/a18
16Hyundai i302801.3%n/a2,7391.3%197
17Seat Leon2741.3%142,8051.3%1722
18Seat Alhambra2681.3%n/an/an/an/a29
19Opel Mokka2521.2%n/a2,6781.3%2034
20BMW Serie 32351.1%192,7581.3%189
Hyundai ix352301.1%173,0361.4%1412
Fiat 5001910.9%203,0591.4%1311
Opel Zafira1600.8%92,8411.3%1637

Austria August 2014 – brands:

PosBrandAug-14%/13Jul2014%/13PosFY13
1Volkswagen3,94718.7%-7%137,71417.7%-5%11
2Skoda1,7188.1%10%214,9207.0%5%23
3Hyundai1,4787.0%3%413,8106.5%-5%42
4Opel1,3686.5%-1%314,6076.9%7%36
5Ford1,3276.3%-4%713,0286.1%-3%54
6Audi1,2335.8%-5%513,0086.1%-4%65
7BMW1,1575.5%4%611,0595.2%5%88
8Seat1,0525.0%-12%99,7124.6%-13%99
9Renault9764.6%-9%811,7715.5%-2%77
10Mercedes8564.1%-1%108,3503.9%-2%1010
11Peugeot7303.5%13%117,4603.5%6%1112
12Mazda6543.1%-19%156,6133.1%-2%1313
13Kia5892.8%-3%135,9232.8%-7%1414
14Toyota5412.6%-21%195,2962.5%-15%1716
15Fiat5302.5%-37%146,7703.2%-15%1211
16Citroen5122.4%-21%125,5292.6%1%1617
17Dacia5012.4%-8%165,6092.6%14%1518
18Nissan4021.9%-40%184,1582.0%-35%1815
19Suzuki2991.4%-46%173,2041.5%-12%1919
20Mitsubishi2641.2%2%202,4401.1%3%2021

Source: Statistik Austria

This Post Has 3 Comments
  1. Why is the Austrian new car market in difficult?? when i was last year in Austria i talked with some locals and everyone said that their economy was good and that they have no recession, also saw large amount of Luxury brands like in Germany so what’s the problem there?

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