Indonesia July 2014: Daihatsu Xenia on podium, Datsun Go+ #13

The Datsun Go+ invasion has begun…

* See the Top 20 best-selling models by clicking on the title! *

It had to happen one day: new car sales in Indonesia screech to an abrupt halt in July: down a very surprising 20% year-on-year to just 89,932 registrations. The year-to-date total is still up but by a tiny 0.7% to 719,325 units. If the market repeats this downward trend in the coming months, 2014 won’t be a record year and far from it… In pole position, the Toyota Avanza slides to its lowest ever market share in the country at 12.2% and 10,948 sales, eclipsing its previous ‘worst’ of 12.4% reached last December. The Honda Mobilio pauses a bit at 6.9% (vs. 7.2% year-to-date) but confirms if need be it is now the Avanza’s toughest competitor.

Daihatsu Xenia

Let’s salute an impressive surge of the Daihatsu Xenia in third place: up 6 spots on June to 5,338 sales and 5.9% share vs. 4% year-to-date and enabling it to pop from #9 directly to #5 in 2014 so far at 28,805 units. The Toyota Kijang Innova (#4) and Agya (#5) exchange spots vs. June but remain #4 and #3 respectively year-to-date. Thanks to the new model, the Honda Jazz jumps up to #10 with 2,758 sales and 3.1% but the most interesting development this month happens outside the Top 10: while we are starting to wonder whether it was a good idea to relaunch the Datsun brand in India given the Go’s disappointing sales results, in Indonesia everything is going fine thank you. The MPV variant of the Go, the Go+, undercutting the Avanza and Mobilio in price, continues to climb up the ladder: it is now #13 with 2,063 sales and 2.3% share. A Top 10 ranking for a Datsun model for the first time in decades? This could happen as early as next month in Indonesia…

Previous month: Indonesia June 2014: Honda Mobilio above 10,000 sales again

One year ago: Indonesia July 2013: Chevrolet Spin up to #13 in record month

Full July 2014 Top 20 models Ranking Table below.