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New Caledonia (France) Full Year 2013: Ford Ranger & Toyota Hilux dominate

Toyota Hilux New Caledonia 2013Toyota Hilux sales in New Caledonia are up 33% in 2013.

* See the Top 110 best-selling models and Top 38 All-brands by clicking on the title! Thanks Stephane *

New car sales in New Caledonia, a French overseas territory located North-East of Australia, are down 10% year-on-year in 2013 to 9,923 registrations. The Ford Ranger lodges a 5th consecutive year atop the sales charts thanks to sales up a formidable 31% on 2012 to 832 units, bringing its market share from 5.7% in 2012 to 8.4% this year… But wait there’s better: the Toyota Hilux improves by a fantastic 33% this year to get up one spot in 2nd place with 601 sales and 6.1% share, two percentage points above its 2012 result. The Dacia Duster, even though it declines less than the market (-5%) and improves its market share to 5%, drops one spot to #3. The Nissan Navara (-9%) follows, making it 3 pick-up trucks in the Top 4, while the Renault Clio is down a catastrophic 38% to #6.

Isuzu D-Max New Caledonia 2013. Picture courtesy of D-Max

Further down the ranking, the Isuzu D-Max is up a whopping 181% and 31 ranks on 2012 to land in 7th place with 228 sales and 2.3%, the Citroen Berlingo is  up 6 spots to #8, the Mitsubishi Sportero up 9 to #10, the Toyota Yaris up 272% and a huge 69 ranks to #13, the Dacia Sandero up 19 to #25 and the Peugeot 208 up 51 to #30. There are 7 all-new models inside the New Caledonian Top 100 this year, led by the Peugeot 301 at #31 with 81 sales, the Great Wall Voleex C20R at #47, Chevrolet Aveo sedan at #48, Renault Captur at #58 and the Citroen C-Elysee at #65. Notice also the Peugeot 2008 landing at #102.

Great Wall Voleex C20R New Caledonia 2013The Great Wall Voleex C20R is the third best-selling Chinese car in New Caledonia in 2013.

One of the most interesting characteristics of the New Caledonian new car market is the presence of Chinese models, ‘forbidden’ in metropolitan France but allowed here by more lenient security and environmental laws. Sales of Chinese models here are down harshly in 2013 though: the Dongfeng Utah is down 50% to #27, the Great Wall Wingle down 60% to #40, Great Wall Hover H5 down 48% to #67, Great Wall Florid down 50% to #71 and BYD F0 down 47% to #104. Brand-wise, the striking element in the ranking is how relatively weak French manufacturers are here: below Ford (12.3% share) and Toyota (8.3%) we find Peugeot at 6.9% but Renault is down 28% to #6 and Citroen ranks 9th.

Previous month: New Caledonia (France) November 2013: Peugeot 301 in Top 15

Previous year: New Caledonia Full Year 2012: Ford Ranger keeps pole position

Full Year 2013 Top 110 models and Top 38 All-brands Ranking Tables below.

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