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Japan Kei cars July 2013: Nissan Dayz almost reaches 14,000 sales

Nissan Dayz Japan July 2013. Picture courtesy of response.jpNissan Dayz

* See the Top 25 best-selling models by clicking on the title! Many thanks to Stephen *

Sales of Kei cars are back in positive: up 2% year-on-year in July to 187,797 registrations, which brings the year-to-date total to 1,258,410 units, now down just 1% on 2012. The Daihatsu Move lodges its third consecutive month atop the sales charts at 20,672 units, up a fantastic 47% year-on-year, however this is still not enough to grab the pole position year-to-date: the Move totals 134,773 sales vs. 138,039 for the Honda N-Box, #2 once again at 19,736 units, down 10% year-on-year. The Suzuki Wagon R rounds up the podium as it has been the case for the last 4 months with 15,951 sales.

Suzuki Spacia Japan July 2013Suzuki Spacia

The Nissan Dayz delivers a second very strong score, improving to 13,944 sales for its 2nd month in market and now up to #11 at 26,191 units year-to-date. Its twin the Mitsubishi eK is up 182% on July 2012 to 7,089 sales at #10. The Suzuki Spacia also impresses: up two spots to #6 at 12,522 units. Notice also the Honda N-One down 3 ranks to #9.

Previous post: Japan 6 months 2013: Toyota Prius and Aqua fight it off

Previous month: Japan Kei cars June 2013: Nissan DayZ/Mitsubishi eK beyond 20,000 sales for their first month in market

One year ago: Japan Kei cars July 2012: Honda N-Box and Toyota Pixis Space solid

Full July 2013 Top 25 Ranking Table below.

Japan Kei cars July 2013:

PosModelJuly/12Jun2013Pos2012
1Daihatsu Move20,67247%1134,77325
2Honda N-BOX19,736-10%2138,03912
3Suzuki WagonR15,951-9%3120,52033
4Nissan Dayz13,944new426,19111 –
5Daihatsu Mira12,557-39%592,65441
6Suzuki Spacia12,522new847,5098 –
7Daihatsu Tanto10,733-38%781,09554
8Suzuki Alto9,317-11%1069,26376
9Honda N-ONE9,030new675,161617
10Mitsubishi eK7,089182%926,8111013
11Nissan Moco3,027-56%1137,98397
12Toyota Pixis Space2,633-47%1217,6491312
13Suzuki MR Wagon2,273-40%1418,6651211
14Subaru Stella2,167-16%1315,5491514
15Mazda Flair1,843new1512,95516n/a
16Suzuki Every Wagon1,554-18%1712,3481715
17Suzuki Jimny1,1929%189,9481918
18Mazda Flair Wagon1,1026%166,28622n/a
19Honda Life1,027-71%198,7432010
20Daihatsu Atrai8371%206,0202320
21Mazda Carol771-19%225,4892419
22Subaru Pleo6751%216,33121n/a
23Honda Vamos514-13%233,7032522
24Subaru Lucra157-59%n/a1,1172925
25Nissan Otti153-75%252,9462624

Source: JMVA, many thanks to Stephen for helping to compile this data.

This Post Has 3 Comments
  1. @Todor
    I love those Kei cars too! In Japan, with absolutelly NO space to park or to drive faster than 40 km/h they make totally sense. A Corolla seems to be a huge freaking monster-truck next to these small cars. Design is innovative, modern, the cars are packed with good ideas, prices are reasonable. Tiny cars, for tiny tiny streets and tiny tiny tiny parking spaces.

    But, although I think Aygo and up! family are selling well in Europe, Kei cars with their small 0,6 l engine would be to tiny and weak for traffic around here.

  2. Smallcars with small engines means small fuel consumption, so why they don’t just bring these Kei cars to Europe? People here will love them!!!

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