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Iran July 2013: Saipa Pride and Peugeot Pars stay afloat

Saipa Pride Iran July 2013. Picture courtesy of parsherald.comSaipa Pride

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As is the tradition the Iranian monthly models ranking reflects production (not sales) but it actually gives a relatively close picture of the most popular cars in the country given high import duties limit sales of other vehicles. In the Persian calendar, July 2013 is roughly corresponds to the 4th month of the Persian year 1392, Tir. New car production slows down its freefall somehow this month, down ‘just’ 31% year-on-year to 51,315 units, bringing the year-to-date total after 4 months to 155,425 units, down 47% on last year. This slowdown is mainly due to the two most popular models behaving fairly well and a couple of new models improving year-on-year.

The Saipa Pride is actually up 3% to 24,620 units, or nearly half the entire car production in the country this month! The year-to-date total is still in negative at 73,565 units, down 32%. The Peugeot Pars is down a very reasonable 9% to 6,252 units, to be compared with -58% for the Peugeot 405 and -57% for the Iran Khodro Samand. The Saipa Tiba is up 238% year-on-year and one spot on last month to #5 with 3,271 units while the Iran Khodro Runna is up a huge 2086% to 2,230 units, for both models their best monthly scores so far in the Persian year 1392.

Previous month: Iran June 2013: Peugeot Pars up 6% in market down 36%

One year ago: Iran July 2012: Iran Khodro Runna #10 in contracting market

Full July 2013 Top 15 Ranking Table below.

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