World June 2013: Audi achieves best first half-year sales in history

The Audi A3 could become a regular Top 10 model in Europe.

* See Audi’s full worldwide sales details by clicking on the title! *

Over the first half of 2013, Audi has benefitted from an extremely strong presence in China and dynamic SUV growth in the USA to compensate for a very difficult environment in Europe, and delivered an all-time worldwide first half-year sales record. Audi worldwide sales are up 6% on 2012 over the period to 780,500 units, in spite of a 2% drop in Europe to 383,700 units which is still above the market’s performance. In June, the premium brand made particularly strong gains in China (+33%), the UK (+14%) and the USA (+8%) also fostered growth for Audi in Ju

The Audi Q3 kick started production in China last April.

Model-wise, Luca de Meo, Member of the Board of Management for Sales at AUDI AG, says the new A3, Q3 and Q5 contributed significantly to Audi’s global sales growth over the period. The A3 notably broke into the European monthly Top 10 for the very first time last April. And the second half of 2013 and beyond could bring even more good news for the German carmaker: “As new member of the model family, the A3 Sedan will go on sale from September in Europe, with the market launch in China and the United States to follow in 2014. In both countries, the sedan is the most popular body type in the premium market, with around 50 percent of customers opting for a car with a notchback”.

The Audi A3 sedan could improve Audi’s figures further in the 2nd half of 2013.

In the US, the Audi Q5 played a significant role in helping Audi post new record figures again each month in the first half of the year. 13,706 deliveries made June 2013 the second-best sales month in the history of the brand in the country. In Mexico, the growth is even more impressive at +45% over 6 months.

In Asia Pacific, a strong 33% surge in June deliveries took Audi sales past the 200,000 mark in China for the first time at the midyear stage at 228,139, up 18% on 2012. Local production of the Q3, which started in April, provided an additional boost there. South Korea saw Audi sales increase by 30% while both in Japan and India they grew by 21%.

Full worldwide Audi sales details below.