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Australia February 2013: Brands podium 100% Japanese for the first time in history

Nissan Pulsar Australia February 2013. Picture courtesy of Car AdviceThe new Pulsar (#19 in February) should help Nissan stay high in the ranking in 2013.

* NOW UPDATED with the Top 25 models and Top 47 All-brands! Click on title to see *

Australian new car sales are up 5% year-on-year in February to 90,218 registrations, bringing the year-to-date total to 175,648 units, up 8% on 2012. This month the big news is in the brands ranking. Shock, horror: for the first time in the history of automobile in the country, the podium is 100% Japanese. Toyota leads as usual with 15,992 sales, followed by Mazda extremely robust at #2 for the third month in a row and the 5th time ever at 8,728 units. The big surprise is the third place of Nissan with 8,225 sales, up a whopping 32% year-on-year, meaning Holden is kicked out of the Australian podium for the first time since the carmaker started manufacturing in the country just after the end of World War 2. Check out Mechanic Advisor.

Nissan Qashqai Australia February 2013The Nissan Dualis breaks into the Australian Top 10 for the first time this month.

This is the first time in Nissan’s history that it outsells Holden, and the second time in a year Nissan has beaten Ford. It comes less than a year after Mazda managed to outsell Holden for the first time, and has now done so 5 times. Holden claims its February flop was caused by a computer glitch that restricted dealers from reporting sales. It is even threatened by Hyundai this month, selling 7,687 units (-20%) vs. 7,505  for the Korean manufacturer. Ford is down 5% at #6 with 6,590 sales while Honda is up 48% to #9 and 3,862 sales thanks to the new CR-V.

Mitsubishi Triton Australia February 2013The Mitsubishi Triton ranks within the monthly Aussie Top 5 for the first time in February.

This situation is partly due to the combination of a record-high Australian dollar and a devalued Japanese Yen, which has enabled Australian importers of Japanese cars to offer abnormally sharp discounts. Holden director of government and corporate affairs Matt Hobbs told News Limited “We have not seen this sort of currency pressure since the 1970s.” Model-wise, the Mazda3 enjoys its third consecutive month in pole position in spite of sales down 10% year-on-year to 3,378 units. The Toyota Hilux is close behind at 3,319 (+46%) with the Toyota Corolla rounding up the podium with 3,158 sales. Only two locally-produced models manage to rank within the Top 10: the Holden Commodore (#8 at -42%) and Cruze (#9 at -40%)…

Ford Ranger Australia February 2013Ford Ranger

The Nissan Navara renews last’s month outstanding performance, staying at a record 4th position thanks to sales up 31% on February 2012 to 2,639. In fact for the first time ever, there are no less than 4 utes (Australian for pick-up trucks) in the Top 7 this month! The Mitsubishi Triton shoots up 73% to a best-ever 5th place at 2,336 units and the Ford Ranger is up an even more impressive 118% to #7 with 1,739 sales. The Nissan Dualis (aka Qashqai) breaks into the Aussie monthly Top 10 for the first time at #10 and 1,548 units, up 70% year-on-year. Notice also the Hyundai ix35 up to a record #12, the Mazda BT-50 up 6 ranks to #15, the Nissan Pulsar landing directly at #19 for its first full month of sales at 1,275 units and the Mitsubishi Mirage at #26.

Previous month: Australia January 2013: Nissan Navara and Ford Focus break records

One year ago: Australia February 2012: Mazda3 #1, Subaru XV leads category!

Full February 2013 Top 25 models and Top 47 All-brands Ranking Tables below.

Australia February 2013 – models:

PosModelFeb%/12Jan2013%Pos2012
1Mazda33,3783.7%-10%16,7233.8%11
2Toyota Hilux3,3193.7%46%36,0663.5%32
3Toyota Corolla3,1583.5%6%26,1183.5%23
4Nissan Navara2,6392.9%31%45,1192.9%48
5Mitsubishi Triton2,3352.6%73%183,5072.0%711
6Hyundai i302,0552.3%-16%64,0612.3%56
7Ford Ranger1,7391.9%118%113,1881.8%1112
8Holden Commodore1,7331.9%-42%83,3891.9%84
9Holden Cruze1,7291.9%-40%93,3671.9%95
10Nissan Dualis1,5491.7%70%232,5821.5%1525
11Mazda21,5381.7%-13%73,2031.8%1013
12Hyundai ix351,5341.7%82%142,8351.6%1329
13Toyota Camry1,4591.6%-7%n/a2,0161.1%247
14Nissan X-Trail1,4101.6%5%152,7041.5%1416
15Mazda BT-501,3421.5%25%212,4181.4%2027
16Mazda CX-51,3191.5%1366%102,9441.7%1217
17Ford Territory1,3161.5%-6%192,4771.4%1820
18Subaru Forester1,3121.5%27%172,5581.5%1728
19Nissan Pulsar1,2751.4%newn/an/an/an/a –
20Ford Focus1,2661.4%-17%53,6302.1%610
21Toyota Prado1,2381.4%-13%222,2861.3%2215
22Honda CR-V1,2321.4%647%202,3491.3%2174
23Toyota RAV41,1671.3%3%n/a1,1670.7%n/a19
24Holden Colorado1,1641.3%131%122,5821.5%1622
25VW Golf1,1581.3%-12%n/a1,1580.7%n/a14
26Mitsubishi Mirage1,1541.3%newn/an/an/an/a –

Australia February 2013 – brands:

PosBrandFeb-13/12Jan2013/12Pos2012
1Toyota16,0178%129,3922%11
2Mazda8,7280%217,6403%23
3Nissan8,21232%515,46033%46
4Holden7,683-21%316,494-12%32
5Hyundai7,5051%614,3213%54
6Ford6,591-5%414,31212%65
7Mitsubishi6,00916%710,4587%77
8Volkswagen4,2002%88,0247%88
9Honda3,86248%97,67884%910
10Subaru3,106-4%106,210-3%109
11Kia2,204114,5121111
12Mercedes1,890133,6491213
13Jeep1,740143,3821415
14Suzuki1,736123,5701312
15BMW1,501162,8021514
16Audi1,416152,7611616
17Isuzu Ute801181,4611819
18Land Rover651171,4851718
19Great Wall603191,2601917
20Lexus541219712020
21Peugeot413228172222
22Volvo Car407208702121
23Renault375237062323
24Skoda275245272424
25Chrysler248264182531
26Opel241313502736
27Fiat200293432829
28Mini189273502625
29Dodge156322503126
30Ssangyong137302613028
31Porsche126253352930
32Jaguar108351983335
33Chery101331953432
34Alfa Romeo96341863534
35Proton65361153633
36Citroen57282143227
37Smart1938333837
38Infiniti1441244141
39Ferrari1340244039
40Maserati1239243938
41Bentley937353743
42Aston Martin642144240
43Lamborghini443114344
44Rolls-Royce34744647
45McLaren24544546
46Lotus14454442
47Morgan14634748

Source: FCAI, www.caradvice.com.auwww.heraldsun.com.au, many thanks to Jim for the tip!

This Post Has 13 Comments
  1. Japaneses is doing wonderful job, and this graph showing how Australian working on in this profile. Nissan is in good….I would like thanks for blogger to share this information with us.

  2. Japanese illegal whaling would stop if Australians start boycotting japanese cars. It would stop on the matter of weeks.

  3. @Max

    Don’t write off Holden yet … The new Commodore has only just launched, so it will take a few months for sales to ramp up as new variants/models become available. I’m sure many buyers are holding off until the full range is available. I think it looks the business and it’s also great news that GM have finally seen sense and will launch the VF as the Chevy SS here in the USA.

    Cheers.

  4. I don;t know why Australlian often use Toyota, I think Ford and Chevrolet is safety and economic cars in 2013. Toyota is not safety, easy to die if crashes between others cars and Toyota.

  5. Impressive result for Honda and Nissan.
    With the Dualis in it’s 6th year of existence, funny to see it enters the top 10 in it’s final days.

  6. @Gareth

    Yes, I meant to add that small footnote to my comment. Aside from Mazda3, the other 9 in the top 10 all have a very high percentage of fleet sales. It’s not a real indicator at all of what Australians are buying, but rather, what companies are buying.

  7. i think mazda 3 sales in Aus are at least more than 90% private sales, am i right?
    Would be interesting to see the model rankings for purely private sales in Aus

    1. Hi Gareth,
      You are right, a large majority of Mazda3 sales are to private buyers, although the exact percentage is not communicated by Mazda.
      Cheers,
      Matt

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