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Germany 2003: VW Golf feels the heat

VW Golf

*See the Top 100 best-selling models and each monthly Top 20 by clicking on the title! *

New car sales are down 3% in Germany this year at 3,236,938 units. The VW Golf continues its downward spiral at a worrying -20% this year to 205,084 sales and 6.3% share, its lowest annual volume in Germany in 22 years!

The VW Golf had been the #1 car in the country for 128 consecutive months since April 1992 and in 2003 the unthinkable nearly happened twice: in January the Golf was down 30% to 16,194 sales and 6.8% share while the BMW 3 Series was up 95% to 15,067 units and best-ever 6.3% share…In December, the Golf dropped to a lowest-ever 5.3% share and 12,258 sales while the VW Polo was up to 4.6% and 10,647 units…Both much smaller margins than what the Golf is used to.

BMW 3 Series

Overall the BMW 3 Series keeps its 2nd spot at 135,293 sales and 4.2%, ahead of the VW Polo up 4 spots to a best-ever #3 position at 112,925 units and 3.5%, followed by the VW Passat, Audi A4 and Mercedes C and E Class. The Opel Astra hits rock bottom at #8 and only 89,567 sales, by far its weakest performance ever, and even dropped to #10 and 2% share in December.

VW Touran

Disturbing the Golf this year is the all-new VW Touran built on the same platform. Launched in June, it is an instant hit with German consumers, breaking into the Top 10 as early as August (#8) and into the Top 5 in October! It finishes the year at #16 with 51,628 sales.

For the third year running the Peugeot 206 is the best-selling import, improving to #12 and 2% share and what is still Peugeot’s strongest single model annual volume in Germany at 63,426 sales. It peaked at #10 in June and July but was passed by the Peugeot 307 reaching a best-ever 13th spot in December. The Audi A3 grows to a best-ever 13th place this year, the Skoda Fabia is the first Skoda to ever break into the German year-end Top 20 at #18 and the Opel Meriva lands directly at #28, peaking at #12 in July.

Full Top 100 and every Monthly Top 20 Ranking Tables below.

You can check out each and every Monthly Top 20 here: Germany 2003 Month by Month

Germany Full Year 2003:

1VW Golf205,0846.3%-20%1
2BMW 3er135,2934.2%-9%2
3VW Polo112,9253.5%10%7
4VW Passat109,3823.4%-2%6
5Audi A4109,3263.4%-9%4
6Mercedes C-Klasse104,8843.2%-16%3
7Mercedes E-Klasse104,6963.2%18%9
8Opel Astra89,5672.8%-20%5
9Ford Focus77,4682.4%-16%8
10Opel Corsa72,1772.2%-16%10
11Mercedes A-Klasse69,6782.2%-10%11
12Peugeot 20663,4262.0%15%13
13Audi A355,3621.7%37%20
14BMW 5er53,4471.7%10%17
15Opel Zafira51,6821.6%-4%15
16VW Touran51,6281.6%new
17Ford Fiesta46,1881.4%-16%14
18Skoda Fabia46,1621.4%16%21
19Ford Mondeo45,1011.4%-26%12
20Audi A644,8311.4%-8%16
21Peugeot 30740,5861.3%17%28
22Renault Megane39,6731.2%60%35
23Smart Fortwo36,9871.1%-17%18
24Renault Clio36,5461.1%-8%22
25Skoda Octavia36,2811.1%6%29
26Renault Scenic36,2801.1%-6%24
27Opel Meriva35,5561.1%new
28Opel Vectra34,8411.1%-21%19
29Renault Twingo33,4591.0%-14%23
30VW Bus31,5221.0%-10%27
32Fiat Punto30,0150.9%-19%26
33Toyota Corolla27,0600.8%1%32
35Seat Ibiza24,3950.8%57%51
36VW Lupo24,3520.8%-37%25
37Mercedes CLK23,5990.7%40%47
38Renault Laguna23,5670.7%-28%30
39Nissan Micra22,9130.7%40%48
40VW Sharan22,1710.7%-19%31
41Toyota Yaris20,5390.6%-2%38
42Fiat Stilo20,0580.6%-11%36
43Toyota Avensis19,6600.6%52%56
44Renault Kangoo17,8920.6%-4%42
45Toyota RAV417,8130.6%9%49
46Ford Fusion17,5170.5%413%120
47Mercedes M-Klasse17,0740.5%-20%37
48VW New Beetle15,9510.5%113%78
49BMW X515,8810.5%15%53
50Opel Signum15,6570.5%new
51Audi A215,6520.5%-25%39
52Citroen C315,0230.5%126%87
53Seat Leon14,4650.4%2%52
54Citroen Berlingo14,0750.4%-11%50
55Ford Galaxy13,9680.4%-20%45
56VW Bora13,1430.4%-30%41
57Ford Ka12,5620.4%-50%33
58Honda Jazz12,4390.4%9%62
59Nissan X-Trail11,9970.4%92%89
60Nissan Primera11,9190.4%-31%46
61Opel Agila11,8660.4%-34%44
62Volvo V7011,7930.4%-35%43
63BMW Z411,6170.4%new
64Hyundai Getz11,3210.3%390%144
65Renault Espace11,0390.3%57%85
66Mitsubishi Space Star10,9170.3%-11%59
67Mazda Premacy10,2690.3%-20%57
68Citroen Xsara Picasso10,1600.3%-24%54
69Mercedes Vaneo9,5980.3%-4%67
70Nissan Almera Tino9,0240.3%0%69
72Mercedes S-Klasse8,8740.3%-12%66
73Volvo V408,8700.3%-20%63
74Nissan Almera8,8570.3%-23%61
75VW Touareg8,6570.3%353%152
76Mercedes SLK8,1860.3%-24%64
77Honda Civic8,0730.2%-22%65
78Citroen C57,9980.2%-32%60
79Toyota Corolla Verso7,9890.2%-11%68
80Honda Accord7,9050.2%153%124
81BMW 7er7,8810.2%-8%74
82Alfa Romeo 1477,7260.2%-14%70
83Mazda 3237,4080.2%-62%40
84Opel Omega7,3620.2%-42%58
85Kia Rio7,2500.2%25%92
86Seat Alhambra7,0550.2%7%88
87Audi A86,9880.2%60%107
88Smart Roadster6,6460.2%new
89Ford Transit6,5080.2%-9%84
90Mercedes SL6,4540.2%-26%72
91Audi TT6,4240.2%-13%81
92Ford Focus C-Max6,3040.2%new
93Chrysler PT Cruiser6,2630.2%-16%80
94Alfa Romeo 1566,2350.2%-21%75
95Seat Arosa6,1510.2%-14%83
96Mazda MX-56,1270.2%-18%79
97Porsche 9116,1230.2%-21%76
98Kia Carnival5,9400.2%14%101
99Hyundai Santa Fe5,7020.2%44%110
100Hyundai Matrix5,6200.2%-2%93

Source: KBA, Auto Bild, Manufacturers, many thanks to Florian for sharing the data!

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