Iran 1993-1996: Paykan holds up to 60% share, propels market above 100.000 annual sales for the first time
The Paykan holds just under 60% of the Iranian market in 1996.
In 1993, the Iranian new car market shoots up 60% year-on-year to 69.965 units, its highest level in at least nine years. Iran Khodro continues to dominate the Iranian car landscape with 40.2% share thanks to the Paykan, with second-largest Iranian carmaker Saipa in 2nd place with 15.2% share thanks to the Pride. The Peugeot 405 rounds out the podium with 11.1% share.
In 1994, the market drops -31.8% to 47.685 units. The Iran Khodro Paykan (-53.5%) remains the best-seller despite losing over half its 1993 volumes, but the Saipa Pride (+17.8%) is threatening a little more than 500 sales below. The Peugeot 405 (+22.4%) hits a round 20% share, followed by three pickups: the Nissan Saipa 24 (+14.3%) later known as Zamyad, Mazda B-Series (-33.2%) and the new Iran Khodro Paykan Pickup. The Peugeot 205 also lands at #7.
New car sales spectacularly bounce back up 62.7% to 77.560 units in 1995, the largest annual volume in the country in at least 11 years. The Iran Khodro Paykan (+208.9%) triples its sales year-on-year to return to an ultra-dominant 52.1% share, leaving the Saipa Pride (+23.4%) in the dust at 20% share. The Nissan Saipa 24 (+57.8%) topples the Peugeot 405 (-41.8%) from the podium.
In 1996, Iranian new car sales surge 52.7% to cross the 100.000 annual mark for the first time in history at 118.398. The Iran Khodro Paykan (+75.1%) is responsible for this, improving its share to just under 60% whereas the Saipa Pride (+37.1%) falls below 20% at 17.9%. The Iran Khodro Paykan Pickup (+153.9%) leaps onto the third step of the podium ahead of the Nissan Patrol (+50.3%). The Peugeot 405 (-53.8%) falls to #7. Daewoo arrives with the Cielo (840 sales).
Full Year 1993, 1994, 1995 and 1996 Top 10 All-brands and Top 12 All-models below.