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Mexico 1991: VW Beetle best-seller

The VW Beetle is the most popular nameplate in Mexico in 1991.

577.764 light vehicles found a buyer in Mexico in 1991, and Volkswagen dominates the market head and shoulders with 27.8% share, distancing Nissan (19.8%), Dodge (18.1%) and Ford (13.4%) with the Top 4 brands holding a whopping 79.1% of total sales for the year.

The Dodge Spirit is inside the Mexican Top 10 in 1991.

Model-wise, the VW Beetle tops the charts with 14.9% share ahead of the Nissan Tsuru at 13.4%. The Ford F-Series, VW Golf and Dodge Ram round up the Top 5, with Dodge also placing the Spirit and Shadow inside the Top 10.

Full Year 1991 Top 13 All-brands and Top 45 All-brands below.

Mexico 1991 – brands:

PosMake1991%
1Volkswagen160,61127.8%
2Nissan114,47519.8%
3Dodge104,81118.1%
4Ford77,33513.4%
5Chevrolet50,2478.7%
6Mercury35,0296.1%
7Oldsmobile20,9033.6%
8Chrysler7,4621.3%
9BMW4,1080.7%
10Plymouth1,0330.2%
11Lincoln9150.2%
12Cadillac7080.1%
13Jeep1270.0%

Mexido 1991 – models:

POSBRANDMODEL1991%
1VWBEETLE86,35314.9%
2NISSANTSURU/SENTRA77,68613.4%
3FORDF-SERIES41,5707.2%
4VWGOLF38,4856.7%
5DODGERAM33,2835.8%
6DODGESPIRIT31,5325.5%
7DODGESHADOW25,6874.4%
8MERCURYTOPAZ25,2614.4%
9VWJETTA23,7364.1%
10CHEVROLETCAVALIER18,4193.2%
11OLDSMOBILECIERA17,9273.1%
12CHEVROLETP MODEL16,9692.9%
13NISSANCHASIS16,2562.8%
14FORDB-SERIES14,4642.5%
15DODGERAMCHARGER14,3092.5%
16FORDGHIA13,6532.4%
17NISSANPICKUP13,5172.3%
18VWVANAGON11,9652.1%
19MERCURYCOUGAR7,0301.2%
20CHEVROLETSUBURBAN6,9131.2%
21NISSANICHI VAN5,3490.9%
22CHEVROLETS-10 BLAZER4,5970.8%
23BUICKCENTURY4,1080.7%
24FORDTHUNDERBIRD3,8590.7%
25FORDTAURUS3,0040.5%
26CHRYSLERNEW YORKER2,8950.5%
27MERCURYGRAND MARQUIS2,7380.5%
28CHRYSLERPHANTOM2,5000.4%
29CHEVROLETS-102,2820.4%
30OLDSMOBILESILHOUETTE2,2350.4%
31CHRYSLERLEBARON SEDAN2,0330.4%
32NISSANMAXIMA1,0910.2%
33CHEVROLETCORVETTE1,0660.2%
34PLYMOUTHVOYAGER1,0330.2%
35LINCOLNTOWN CAR9150.2%
36OLDSMOBILE887410.1%
37CADILLACDEVILLE7080.1%
38NISSAN300ZX5760.1%
39FORDAEROSTAR5630.1%
40FORDEXPLORER2220.0%
41JEEPWRANGLER1270.0%
42VWPASSAT600.0%
43CHRYSLERIMPERIAL340.0%
44VWCORSAR80.0%
45VWCARIBE40.0%
46CHEVROLETCELEBRITY10.0%

Source: Manufacturers

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