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STRATEGY: What future for the Iranian new car market

July 31st, 2015 6 comments

Shiraz Mosque Iran. Picture courtesy 500px.comNasir Al-Mulk mosque in Shiraz, Iran

With Iran agreeing to curb its nuclear program in return for the end of economic sanctions, carmakers are scrambling to the starting blocks in order to best benefit from the opening of a high-potential market to competition. If you are a regular BSCB reader, you will know that the best-selling cars in Iran are for the most part decades-old designs assembled locally as the lack of true competition in the market has stifled innovation. The domestic best-sellers revolve around just a handful of ageing staples: the Saipa Pride – in essence a 1986 Kia Pride, the Peugeot 405/Pars – a mere facelift of the original Peugeot 405 launched in 1987, the Peugeot 206, Iran Khodro Samand and the new leader: the Saipa Tiba.

Tehran Iran. Picture courtesy sibf.orgTehran, Iran

We are therefore potentially on the cusp of a complete reshuffle of the Iranian car market. Freer trade with foreign countries will undoubtedly boost imports and manufacturers will make plans to build new factories in order to bypass import taxes and sell cars at more competitive prices. The prospects are looking very bright indeed for Iran. But just how much potential does the Iranian new car market hold? Car registrations ipeaked at 1.6 million in 2011 before collapsing as economic sanctions were strengthened. Domestic production also fell, by almost 1 million vehicles over the next two years – from 1.65 million in 2011 to 744.000 in 2013 – destroying more than 100,000 jobs. Since, as sanctions were partially relaxed in 2013, the market has recovered to a projected 1.2 million sales for 2015 according to IHS Automotive.

Iran Auto Production. Picture courtesy WikipediaIranian auto production (click to enlarge)

Iran’s population stands at 78.5 million – similar to Turkey or Germany – and a few indicators point to great pent-up demand in the market. The median age of vehicles on the road in Iran is over 20 years, and 55% of the population is under 30, but most haven’t had the opportunity to drive yet. With 200 vehicles per 1.000 inhabitants in 2011, Iran is, granted, well above China (113), at the same level as Thailand (206), but below other countries in the region such as Turkey (233), Saudi Arabia (336), Israel (358) or Lebanon (434). The potential is there, not just for car renewal but for new cars on the road as well. The end of the sanctions will see the market shoot up to 1.6 million sales in 2016, and we at BSCB see Iran evolve at 2 million annual registrations before the end of the decade, roughly equivalent in size to a market like France. Speaking of which, for once French manufacturers are the best placed to reap the benefit of a revival of the Iranian car market. What are the forces in place and who is most likely to win the race to Iranian market share?

Peugeot Pars Iran 2015The Peugeot 405/Pars is currently the brand’s best-seller in Iran.

Peugeot

Within hours of the announcement of the nuclear deal between Iran and Western powers, PSA Peugeot-Citroen had outlined its plan for new Iranian production to reclaim and defend the leading market position it held before sanctions were tightened four years ago – and kept unofficially since. In 2012 when General Motors took a 7% stake in PSA, Peugeot was forced to stop supplying CKD kits (complete knockdown) to Iranian factories for the Peugeot 405, Pars, 206 and 207. Overall, European and U.S. carmakers had to stop doing business in Iran during that time as economic sanctions were extended to the auto industry. However as we described in a recent Iran study (see Iran April 2015: Peugeot more than doubles production year-on-year), Peugeot’s original partner Iran Khodro managed to shift their spare parts supply to local companies and in effect sustained the production and sale of Peugeot models in Iran.

Peugeot 301 Iran 2015. Picture courtesy of Beirutnightlife.comPeugeot is planning to start producing the 301 in Iran shortly.

This way, Peugeot’s share of the Iranian market has remained extremely strong: just under 40% which is actually above its pre-2012 sanctions level. Peugeot insists the 350.000 cars produced in Iran in 2014 and sold mainly domestically are not booked in their accounts. Now, given the PSA-GM alliance has been dissolved and economic sanctions against Iran are in the process of being removed, Peugeot announced on 1 March 2015 it agreed to resume (“official”) local production of cars with Iran Khodro. Then last week PSA declared its intention to invest in full Iranian production of new models using its latest architectures and engines, for domestic sales first, then adding exports towards the near region later. Peugeot’s intentions are to use a different business model from before the sanctions: the group now wants 50:50 joint ventures and is willing to invest in new factories and hand over technology to partners in return for a greater share of the upside, says Automotive News.

This means PSA is hitting the ground running in Iran, controlling close to half of the market and benefitting from decades of presence in the country, the undeniable familiarity of the brand and sky-high consumer trust that other manufacturers will have a hard time eroding – whether French foreign minister Laurent Fabius likes it or not (see further down the Renault section). The only missing link has been the outdated technologies still on sale in Iran up until now. With plans to produce locally the 208 and 301 – which seems to have been engineered with Iran in mind, this has the potential to change fast. According to Automotive News, in the longer term Peugeot is even looking to turn Iran into a production base, exporting cars to the rest of the Middle East and Africa. Currently, Iran Khodro supplies Peugeot vehicles to Azerbaijan, Iraq, Armenia, Uzbekistan, Turkmenistan, Syria and Afghanistan, according to a report by Iranian news network Press TV.

Saipa Tiba Iran June 2015. Picture courtesy diariomotor.comThe Saipa Tiba is Iran’s new best-seller.

Domestic manufacturers

Iranian carmakers Saipa and Iran Khodro are at a crossroads in 2015. The opening of their domestic market to the competition they dread but that consumers have been aching for could either kill them or make them stronger. Their respective limited ranges are based on dated Peugeot platforms, and much of their success will be dependent on how they manage to keep these existing ties with Peugeot, putting the French carmaker in an even stronger position that we argued above. With PSA-Peugeot Citroen engaged in long-term links with both Saipa and Iran Khodro, the latter two will need to work very hard to ensure at least a partial transfer of technology to remain competitive.

Most produced cars in Iran – past 3 years (Persian year 1393 = April 2014 to March 2015):

Pos Model 1393 /92 1392 /91 1391
1 Saipa Pride 250,088 29% 194,414 -30% 276,992
2 Peugeot Pars 147,742 47% 100,419 40% 71,506
3 Peugeot 405 117,403 72% 68,123 -35% 104,314
4 Peugeot 206 104,150 160% 40,102 44% 27,819
5 Iran Khodro Samand 100,643 53% 65,775 -40% 110,479
6 Saipa Tiba 85,359 112% 40,195 83% 21,991
7 Iran Khodro Runna 25,852 -4% 27,022 71% 15,798
8 Renault Tondar 90 25,852 26% 20,454 -74% 77,416

Up until last May, the best-selling model in Iran was the Saipa Pride, a 1986 Kia Pride sedan with only slight improvements added over the past three decades. Saipa currently holds 35% of its domestic market with just two nameplates (the Pride and Tiba) while Iran Khodro has 14% with three (Samand, Runna and Dena). The attachment and fondness of the Iranian population for their beloved domestic brands will be what Saipa and Iran Khodro will rely upon, and this will give them perhaps a five to seven year-respite, but if drastic improvements to their limited range are not implemented by then, look to Russia and the dwindling down market share of domestic behemoth Lada as an indication of what awaits Iranian carmakers at home.

Hyundai Santa Fe Iran 2015. Picture courtesy of motortrend.comThe Hyundai Santa Fe is the best-selling import into Iran so far in 2015.

Hyundai – Kia

Exclusive imports data published yesterday on BSCB indicate that the two Korean carmakers account for a whopping 59% of all new vehicle imports in the country over the First Quarter of 2015. The largest import player by far is Hyundai at 43% and Kia follows at 16%. Kia for its part has been assembling the Cerato locally albeit at just a couple of thousands of units annually. The Middle-Eastern region has no secrets for Hyundai, often teasing Toyota for overall domination in markets such as Saudi Arabia or the United Arab Emirates. In Lebanon, Kia (#1) and Hyundai (#3) sandwich Toyota (#2) whereas in Syria, Hyundai (52.5%) and Kia (45.4%) obliterate the market, as it is also the case in Jordan where Hyundai leads at 39.9% share above Kia at 21.5%. Even better news: Iranian consumers are fond of larger, more profitable models such as the Santa Fe (#1 import), Elantra (#2), ix35 (#3) and Kia Sportage (#4) whereas the Picanto and i10 are less popular so far. Given their success in an extremely unfavourable context, Hyundai and Kia are welcomed in Iran with arms wide open, and we should expect some large scale announcement such as the construction of an assembly plant rather soon. That, or a further strengthening of business ties between Iran and the Gulf Cooperation Council where Hyundais Kias are partucularly successful as well.

Toyota Corolla IranIranian Toyota Corolla advertisement

Toyota

Toyota is already a volume importer in Iran, ranking third brand below the two Korean manufacturers mentioned above with 4.409 units and 13.4% share over the First Quarter of 2015. For now, the new generation Corolla and the RAV4 SUV are the best-sellers. Toyota has a stranglehold on the Middle-eastern car market thanks to its strength in the SUV segment and a tried-and-tested, reliable and reasonably-priced offering. Although Iran does not have as strong a pickup culture as most neighbouring countries, the Hilux seems like a no brainer here. There is no reason why the Japanese manufacturer should find it difficult to replicate in Iran the success that has helped the group hold the #1 spot in the Gulf Cooperation Council for the best part of the last two decades. The distribution network it has carefully built in Saudi Arabia and the GCC region is a perfect model to replicate in Iran. Granted, it will need to be implemented from the ground up, as opposed to companies already having a footprint in Iran such as Peugeot or the two main domestic manufacturers. But the considerable flow of Toyota models into the ports of the region is a very solid starting point for Iranian success. Like Hyundai, Toyota will need to work the very close business ties existing between the UAE and Iran to replicate fully its popularity fully into Iran.

Renault Kwid Iran 2015. Picture courtesy lefigaro.frThe Renault Kwid has already triggered interest in Iran.

Renault

Today Laurent Fabius, the first French foreign minister to visit Iran in 12 years, announced that “PSA Peugeot-Citroen, previously the market leader in Iran, could find it more difficult to return to the country than fellow French car group Renault”. Wait did the French government not increase its participation in Renault in the past few months, in effect installing Mr Fabius in a glorified PR role with Renault? Nice try Mr Fabius, but we at BSCB disagree. Fabius’ justification for this statement is that “Iranian leaders criticise Peugeot for leaving a few years ago in a way they dispute”. The fact is Renault did leave as well, and hasn’t showed any concrete signs yet of its return whereas PSA-Peugeot Citroen is already in advanced joint-venture talks with Iran Khodro as we mentioned above. Renault was a small player in Iran even before the sanctions: it held a 5.9% market share in 2012.

Renault Tondar 90. Picture courtesy WikipediaRenault Tondar 90

The main Renault production in Iran is currently the Tondar 90, a rebadged first generation Dacia Logan launched in 2007 here. In the first month of production, a spectacular 100.000 orders were received but this never materialised into sales with the Tondar 90 peaking at 77,416 during the Persian year 1391 (April 2012-March 2013). If Iran Khodro found it vital to try by all means to maintain production of Peugeot models post-2012 sanctions, it wasn’t the case for Renault Pars, a joint-venture held at 51% by Renault and 49% by Iran’s Industrial Development and Renovation Organisation, IKCO and Saipa, manufacturer of the Tondar 90 which saw its production implode to 20.000 annual units after the sanctions. Renault will need to rework its alliances with local manufacturers and update the models it wants to produce in Iran, starting with the new generation Logan and the Kwid, originally destined to India but which apparently triggered interest in Iran as well.

Lifan X60 Iran 2015. Picture courtesy of zr.ruThe Lifan X60 is already assembled locally in Iran.

Chinese manufacturers

Unbeknownst to you if you aren’t a regular BSCB reader, Chinese manufacturers have stepped up their presence in Iran just as economic sanctions forced Western manufacturers to leave. Chery, Lifan and JAC already assemble locally albeit at limited volumes, Geely was the #2 imported brand in the country in 2013 and Changan, BAIC and MG all rank within the Top 10 importers so far in 2015. These are not negligible details. Three Chinese manufacturers already have years of experience assembling locally, which put them at a clear advantage over import-only (for now) Toyota or Hyundai for example. However despite this, they are not the best placed to compete in Iran yet, as reliability issues have already plagued their recent implant in the country. As is often the case where Chinese manufacturers export, their presence is very fragmented across numerous brands, each handled by a different distributor. Geely and Changan seem to have the best chances at long-term success in Iran, but they may need to establish assembly hubs locally to pretend at a significant share of the Iranian market.

BMW X4 Iran 2015Roughly 100 BMW X4 get imported into Iran each month.

The rest

The German manufacturers with the best immediate prospects in Iran are BMW and Mercedes, currently among the Top 10 importers in the country. For example, roughly one hundred BMW X4 already arrive in Iran each month… There is a huge untapped potential for luxury SUVs and these two manufacturers keep launching new ones, so their sales in Iran should sky-rocket in the coming years.

Paradoxically, just as the Volkswagen Group outsold Toyota to become the #1 car manufacturer in the world, not only is its absence in Iran surprising but also the fact it has no plans to enter this market in the near future. Volkswagen previously built the Gol hatchback with Iranian partner Kerman Khodro and we see the Brazilian Up fitting the busy Tehran streets best. Before the economic sanctions were implemented, Germany was Iran’s #1 business partner, so Volkswagen’s absence shouldn’t last too long.

For their part, General Motors and Ford will have to wait longer to navigate a deeper layer of American sanctions that will continue to bar Americans and their banks from Iran trade in the foreseeable future. According to Automotive News, GM declined to comment on Tuesday’s historic deal announcing the end of economic sanctions.

Categories: Iran, STRATEGY

Indonesia 1st Half 2015: Pickups winners in market down 18%

July 31st, 2015 No comments

Daihatsu Gran Max Pickup Indonesia June 2015. Picture courtesy abruk.comThe Daihatsu Gran Max Pikap is up 24% and 3 spots to 2nd place overall.

* See the Top 20 best-selling models by clicking on the title *

After four four consecutive record years between 2010 and 2013 when the record annual tally doubled from 603.774 sales (2008) to 1.229.902 (2013), the Indonesian new car market marked a pause in 2014 at -2% and so far 2015 is looking rather nightmarish with sales down a harsh 18% over the first 6 months to just 525.479. Traditionally the staple of the Indonesian car landscape, MPVs are hit particularly hard with the Toyota Avanza down 30% – albeit staying in pole position by far, the Daihatsu Xenia down 16%, Toyota Kijang Innova down 28%, Suzuki Ertiga down 38% and the Honda Mobilio down a horrendous 55%. The Low Cost Green Cars do not fare much better: although remaining in third place overall, the Toyota Agya is down 21% while its town the Daihatsu Ayla is down 26% to #8.

Honda HR-V Indonesia January 2015. Picture courtesy autobild.co.idThe Honda HR-V ranks 9th so far in Indonesia in 2015.

In fact, preventing the market from sliding further down are light pickups: more frequent in rural areas away from bustling mega-cities or touristy spots. The Daihatsu Gran Max Pikap is even up 24% on a year ago to gain 3 spots and land in 2nd place overall with 32.500 sales and the Suzuki Carry Pikap is up 2% to #4. New for 2015, the Honda HR-V arrives at a brilliant 9th spot with over 16.000 sales, however the hype seems to have passed already: it is down to #15 in June. Notice also the Honda Brio Satya up 30% to #11, the Toyota Yaris up 5% to #15 and the Datsun GO+ at #16.

Previous post: Indonesia June 2015: Honda Mobilio and Toyota Innova recover

FY 2014 update: Indonesia Full Year 2014: Toyota Avanza resists Honda Mobilio assault

One year ago: Indonesia June 2014: Honda Mobilio above 10,000 sales again

Full H1 2015 Top 20 models Ranking Table vs. Full H1 2014 figures below.

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Categories: Indonesia

Indonesia June 2015: Honda Mobilio and Toyota Innova recover

July 31st, 2015 No comments

Honda Mobilio Indonesia August 2014. Picture courtesy of zigwheels.comThe Honda Mobilio is back up to 4th place in June.

* See the Top 15 best-selling models by clicking on the title *

Another painful result for the Indonesian new car market in June: down 27% year-on-year to just 79.781 registrations, pulling the year-to-date total down 18% to 525.479 units. The Toyota Avanza is stuck at historically low levels at 6.945 sales and 8.7% share vs. 12% year-to-date, with the Low Cost Green Car Toyota Agya now getting dangerously close at 5.474 units and 6.9%. Below the Daihatsu Gran Max Pikap (5.9%), the Honda Mobilio (+3 spots on May) and Toyota Kijang Innova (+1) climb back up the ladder, as does the Honda Brio Satya up a further two ranks to #7 vs. #11 year-to-date. Reversely, the Honda HR-V has well and truly consumed its honeymoon with Indonesian consumers, down to #15 vs. #9 so far in 2015.

Previous post: Photo Report: The cars and horse carriages of Gili and Bali, Indonesia

Previous month: Indonesia May 2015: Toyota Avanza freefalls in lowest May in 4 years

One year ago: Indonesia June 2014: Honda Mobilio above 10,000 sales again

Full June 2015 Top 15 models Ranking Table below.

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Categories: Indonesia

Egypt June 2015: Hyundai Verna back on top, Renault shoots up

July 31st, 2015 No comments

Renault Logan Egypt September 2014. Picture courtesy of uol.com.brRenault Logan

* See the Top 150 All-models ranking by clicking on the title *

The Egyptian market is stuck in negative territory, albeit not by a large margin this month: down just 4% year-on-year in June to 23.961 registrations which brings the year-to-date total to 138.048 units, still up 3% on 2014. For the first time since last November, the Hyundai Verna takes the lead of the models ranking thanks to 2.287 sales and 9.5% vs. just 1.489 and 6.2% for Chevrolet TFR Single Cab, however still in the year-to-date pole position at 12.633 deliveries vs. 11.572. The Nissan Sunny is back to the third position it holds in 2015 so far, but two of the most impressive performers this month in Egypt are Renault-branded after a very shy start of the year: the Logan is up 42 spots on May to land in fourth place with 3.9% share while the Sandero is up 40 to #12 and 2.3%. Notice also the Chevrolet Lanos up 17 ranks to #5, the Speranza Envy maintaining itself inside the Top 20 at #18 and the Chevrolet New Optra (aka Baojun 730) up to #19.

Previous month: Egypt May 2015: Chevrolet TFR in control

One year ago: Egypt June 2014: Hyundai Accent back inside Top 10

Full June 2015 Top 150 All-Models Ranking Table below.

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Categories: Egypt

Malaysia June 2015: Mazda, Mercedes & Isuzu buck trend

July 30th, 2015 No comments

Mercedes C Class Malaysia June 2015. Picture courtesy telegraph.co.ukMalaysian Mercedes sales are up 91% year-on-year in June.

* See the Top 45 All-brands ranking by clicking on the title *

The Malaysian new car market is losing steam in 2015: down 2% year-on-year in June to 57.437 registrations and down 3% year-to-date at 322.184 units. Perodua follows the market at -2% to 16.475 deliveries and 28.7% market share while Proton (-8%) and Toyota (-7%) lose market share. Reversely, Honda (+19%) enjoys the effects of the HR-V launch in 4th place with 8.668 sales and even remains above Toyota year-to-date at 43.596 vs. 38.796. Nissan (+7%) but most strikingly Mazda (+27%), Isuzu (+36%) and Mercedes (+91%) also buck the trend inside the Top 10, whereas further down Ford (-23%), Mitsubishi (-26%), Volkswagen (-41%) and Hyundai (-50%) implode. As a reminder for the Malaysian new car market, due to the Malaysian Competition Commissioner’s belief that publication of the sales volumes of individual models will result in prices going up as traders ‘exploit’ such information, we have been unauthorised to share models data for the past 3 years. Such transparency, which consumers would like to see, is considered an offence under the Competition Act.

Previous month: Malaysia May 2015: Proton back up to #2, Mercedes up two-fold

One year ago: Malaysia June 2014: Perodua dominates market again

Full June 2015 Top 45 All-brands Ranking Table below.

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Categories: Malaysia

Lithuania June 2015: Fiat keeps the lead

July 30th, 2015 No comments

Fiat 500 France July 2015. Picture courtesy largus.frThe Fiat 500 should remain the best-selling nameplate in Lithuania.

* See the Top 10 best-selling brands by clicking on the title *

The Lithuanian new car market is up by a whopping 30% year-on-year in June to 1.571 registrations, bringing the year-to-date total to 8.445 units, up 16% on 2014. Fiat retains the overall brands lead thanks to 272 sales and 17.3% share above Volkswagen (14.1%) and Toyota (12.7%) just like in the FY 2014 ranking. In all logic, the Fiat 500 should remain the best-selling nameplate in the country.

Previous post: Lithuania 1st Quarter 2015: Fiat 500 retains lead

Previous year: Lithuania Full Year 2014: Fiat 500 shoots up to 11.2% share

Full June 2015 Top 10 brands Ranking Table below.

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Categories: Lithuania

Lebanon 1st Half 2015: Kia still sovereign above Toyota and Hyundai

July 30th, 2015 No comments

Kia Sportage Lebanon June 2015. Picture courtesy carsguide.com.auKia Sportage

* See the Top 10 best-selling brands by clicking on the title *

19.171 new light vehicles found a buyer in Lebanon over the First Half of 2015, including 1.124 light commercials. Kia is still master in command with 3.471 sales and 18.1% share above Toyota at 3.274 and 17.1% and Hyundai at 3.006 and 15.7%, pushing the Korean manufacturers’ share of the Lebanese new car market to 33.8%. Nissan is the only other carmaker above 10% share at 10.3%, with Renault far behind in 5th position and 3.9%. Notice BMW at #9, Mercedes at #10, Audi at #11 and Land Rover at #12. The Chinese are discreet for now, led by Geely (#35), JAC (#36), BYD (#39) and Chery (#40).

Previous post: Lebanon 1st Quarter 2015: Kia Picanto in charge

Full H1 2015 Top 10 brands Ranking Table below.

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Categories: Lebanon

Iran 1st Quarter 2015: Exclusive imports data now available

July 30th, 2015 No comments

Hyundai Santa Fe Iran March 2015. Picture courtesy bartarinha.irThe Hyundai Santa Fe accounts for almost 1 in every 4 new vehicles imported into Iran.

* See the Top 10 best-selling brands and models by clicking on the title *

Today we can share with you exclusive data for Iranian imports. This is only the second time ever BSCB has published this information which helps understand this market a lot better at a critical time in the history of the country. One word: Korea. Hyundai holds a mammoth 45.3% share of all imports over the First Quarter of 2015, and with Kia in 2nd place at 13.7%, the combined market share of Korean manufacturers within Iran imports shoots up to 59%. Among the Japanese, only Toyota (13.4%), Mitsubishi (3.1%) and Lexus (1.3%) manage a market share higher than 1%.

Changan CS35 Iran March 2015. Picture courtesy pedal.irThe Changan CS35 is the best-selling Chinese vehicle in Iran.

Changan (7.6%), BAIC (4.3%) and MG (2.9%) replace Geely as the best-selling Chinese manufacturers in Iran. BMW and Mercedes are both solid whereas Audi is inexistent. Over in the models ranking, Hyundai unsurprisingly monopolises the podium with the Santa Fe (just under 24% share), Elantra and ix35 (both above 13%) best-sellers above the Kia Sportage, Toyota Corolla and RAV4. The Changan CS35, BAIC Sabrina (aka E-Series), Changan Eado, MG3 and MG6 manage to snap a spot inside the Top 20 while the Mercedes E-Class (#14), BMW X4 (#23) and Lexus ES (#26) shine.

Previous post: Iran May 2015: Saipa Tiba spectacularly shoots up to #1

Full Q1 2015 Top 10 imported brands and Top 10 models below.

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Categories: Iran

World Full Year 2014: Discover the best-selling German models

July 29th, 2015 No comments

VW Jetta World 2014VW Jetta

* See the Top 20 best-selling German models by clicking on the title *

See the Top 1000 best-selling models in the world in 2014 here.

As far as German nameplates are concerned, Volkswagen unsurprisingly rules the roost in this ranking, placing six models inside the Top 7: the VW Golf is sovereign thanks to sales up 18% to 922.800, followed by the VW Polo (+3%), Passat (-2%) and Jetta (-1%) while the Tiguan (+10%) and Lavida (+22%) rank 6th and 7th respectively. Add to this the Gol (#12), Santana (#15) and Chinese Jetta (#17) and you have ten VW nameplates within the German worldwide Top 20.

BMW 5 Series World 2014. Picture courtesy largus.fr373.000 BMW 5 Series found a buyer in 2014.

The Opel Astra remains in 5th place despite sales down 2% to 534.000 units, that includes the Vauxhall Astra and Buick Excelle XT/GT/Verano. BMW manages to place two nameplates inside the Top 10: the 3 Series is down 4% due to the renaming of its Coupe variant to 4 Series and the 5 Series is up 2% to an impressive 373.000 deliveries. The Audi A4 is #12, the Mercedes C-Class #13 and the E-Class #19. The Opel Mokka (#18) is the only new entrant in the Top 20.

See the Top 1000 best-selling models in the world in 2014 here.

World Full Year 2014 Top 20 German models below.

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Categories: World

World Full Year 2014: Discover the best-selling American models

July 29th, 2015 No comments

Ford Focus World 2014. Picture courtesy of whatcar.co.ukFord Focus

* See the Top 20 best-selling American models by clicking on the title *

See the Top 1000 best-selling models in the world in 2014 here.

After France and Italy, we now have a look at the best-selling American nameplates in the world in 2014. Note only American brands are listed in this chart, meaning Ford is in (even Ford Germany models) but Opel is out. In this context, the Ford Focus, F-Series and Fiesta dominate the U.S. worldwide ranking above the Chevrolet Cruze and Ford Kuga. Ford places a total of seven nameplates inside the Top 20, adding the Fusion (#8), Ecosport (#17) and Explorer (#18).

GMC Sierra World 2014. Picture courtesy of motortrend.comGMC Sierra

Chevrolet totals seven nameplates as well with the Silverado (#6), Malibu (#10), Aveo (#12), Sail (#13), Spark (#14), Onix (#19) and Equinox (#20) the most popular. FCA places the Ram Pickup in 7th place with 547.000 sales, up 21% on 2013 which is the largest improvement in the U.S. Top 15, the Dodge Grand Caravan incl. Chrysler Town & Country at #9 and Jeep Grand Cherokee at #15. Notice also the GMC Sierra at #17 and the fact that all Top 20 best-selling U.S. nameplate fit within the World Top 100 best-sellers…

See the Top 1000 best-selling models in the world in 2014 here.

World Full Year 2014 Top 20 American models below.

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Categories: World