Iraq Full Year 2014: First ever official data shows Toyota Hilux #1

May 26th, 2015 No comments

The new model should reinforce the Hilux domination in Iraq.

The Toyota Hilux is the best-selling vehicle in Iraq in 2014. Source: Manufacturers.

Previous post: Iraq June 2013: Now available with brand new Photo Album

Note: We have been asked whether some OEM’s were officially selling new cars in ISIS-controlled parts of Iraq. This information is extremely difficult to both come across and verify, so for now we will limit ourselves to official Iraqi data which will be published as and if it becomes available.

Categories: Iraq

Yemen Full Year 2014: Hilux leads in Toyota-ruled market

May 26th, 2015 No comments

Toyota FJ Cruiser Yemen 2014. Picture courtesy motoringme.comToyota FJ Cruiser

The Toyota brand holds over 80% of the Yemeni market, with the Hilux and Land Cruiser most popular. Source: Manufacturers.

Previous post: Yemen June 2013: 8 cars sold out of 10 a Toyota

Categories: Yemen

Media post: 5 things every P-plater should know when buying their first car in Australia

May 26th, 2015 No comments

P Plater. Picture courtesy abc.net.au

Owning your first set of wheels is an exciting and liberating experience and is something most of us will never forget. However, buying a car can be a confusing and time consuming process and is definitely not something to be taken lightly. Don’t jump in to the first car you see, do your research and get the facts. Here are 5 simple tips to get you on the right track to owning a great first car.

1. The right fit

The type of driving license you have will determine the type of car you can purchase. Do you have a manual or automatic driver’s license? Next, what will you be using your vehicle for and where will you be driving it? For example, if you work for a delivery business you may need a larger vehicle. Or, perhaps you are just going to be zipping around the city centre, in which case a smaller car will be more suitable for squeezing into those tight parking spaces. The type of car you purchase should also be reliant on your budget. Your budget should include your living costs, as well as costs for your car, including registration, servicing, tyres, and petrol.

2. New vs Second-hand

Once you’ve figured out the type of vehicle you want, it’s time to decide whether to buy it new or second-hand. Both options have their pros and their cons. For example, a brand new car is going to be more reliable, but is generally more expensive, whereas a second-hand vehicle is likely to be cheaper, but less reliable, depending on the age of the car. Having a realistic budget will often help you decide whether you should buy a flashy new car, or a pre-loved used car.

3. Private sale vs dealer

Once you’ve done your research into a suitable vehicle, it is time to begin shopping around. If you have decided to purchase a used vehicle, there are some things you need to look out for and things you should avoid. A private sale is buying directly from the previous owner of the car. Things you need to ensure the seller has are current registration papers, a recent safety check report, proof of ownership, and a Roadworthy Certificate that is no more than 30 days old. You should also do an ownership check, to ensure the owner has paid it off. Buying your car from a licensed dealer is likely to be more expensive than from a private seller, but they will give you a warranty on newer cars. Buying from a dealer will also give you more financing options.

4. Try before you buy and have a professional do the same!

This is the golden rule. Whether you’re buying a car new or second-hand, from a dealer or private seller, ALWAYS try before you buy. Dealers or sellers may try to rush your decision by telling you they’ve had other offers, often they are just trying to make a faster sale. Don’t rush into anything, if you want to find your perfect first vehicle, you need to give yourself some time. Once you’ve taken a test drive and are confident there are no issues with the car, have it inspected by a mechanic. A professional inspection will ensure there are no mechanical problems and save you money in the long run.

5. Registration and insurance

It’s a good idea to get your head around the basics. Consider the cost of registration and insurance before you purchase that first car. We also recommend signing up to roadside assistance in your state. These measures will all cost money to begin with, but are well and truly worth it and will save you money and time if something goes wrong. Need some more info on buying your first car? Take a look at The p-platers guide to buying your first car in Australia.

Categories: Uncategorized

Syria Full Year 2014: Hyundai Elantra tops market in crisis

May 26th, 2015 No comments

Hyundai Elantra Syria 2014 Picture courtesy motortrend.comHyundai Elantra

The Hyundai Elantra is the default car choice for Syrian consumers. Source: Manufacturers.

Previous post: Syria Q1 2012: Hyundai Elantra and Accent most popular

Categories: Syria

Lebanon Full Year 2014: Kia Picanto most popular

May 26th, 2015 No comments

Kia Picanto Lebanon 2014Kia Picanto

The Kia Picanto tops the Lebanese sales charts in 2014. Source: Manufacturers.

Previous post: Lebanon June 2013: Nissan Sunny and Hyundai i10 on top

Categories: Lebanon

Jordan Full Year 2014: Hyundai Elantra best-seller

May 26th, 2015 No comments

Hyundai Elantra Jordan 2014. Picture courtesy of motortrend.comHyundai Elantra

The Hyundai Elantra is the best-selling nameplate in Jordan in 2014. Source: Manufacturers.

Previous post: Jordan June 2013: Hyundai Elantra leads, 16 Koreans in Top 20

Categories: Jordan

Australia 1946-2014: More detailed Historical Data now available

May 25th, 2015 7 comments

1958-1968 Wheels magazine covers featuring Japanese models (click on image to enlarge)

1960 Holden and Ford Falcon

* The direct links to 48 Australian Historical Data articles are below *

Australia has now become one of the most complete Historical Data countries on BSCB, covering the past 70 years in detail with official data going back as far as 1946. There is now official annual models rankings for the past 30 years without interruption: from 1986 onwards, a Top 50 from 1991 onwards, and every single monthly Top 20 from July 2002 onwards, that’s over 150 consecutive rankings.

Hyundai Excel Australia 1986The very first Hyundai advertisement in Australia, in April 1986.

Make sure you explore the four Vintage Photo Reports featuring dozens of original pictures: 1949-1959, 1960-1968, 1959-1968 special Japan and 1969-1976… Witness the launch of the Holden, ‘Australia’s own’, in 1949, the arrival of the Ford Falcon in 1960 to challenge the Holden domination, the landing of Japanese brands in the late fifties (Australia was Toyota’s very first export market), the arrival of Hyundai in 1986 (“posing very little threat to existing cars” according to the local press), the crowing of Toyota for the first time monthly in October 1990 and annually in 1991, and the arrival of Chinese manufacturers in 2009…  See how the Holden Torana and Kingswood perform and watch the Datsuns that managed to climb on the models ranking podium in the seventies…

Ford Falcon Australia 1983. Picture courtesy fotostation.ru1983 Ford Falcon

1988 Holden Commodore

From 1978 to 2008, witness one of the longest and most intense model battles in the world between the Holden Commodore and the Ford Falcon… If the Commodore took the advantage at the start, the Falcon led the way during most of the eighties, while in the nineties the fight got intense: only 191 units separated the two in 1992, with the Falcon the lucky winner that year. All in all, the Falcon peaked at 15.3% market share in 1987 while the Commodore hit a personal best of 12.8% in 1996 and sold 94,642 units in 1998, a record for any nameplate ever sold in Australia.

2011 Mazda3

From 1996 onwards it was the Commodore who took the reigns of the market, and did so for 15 consecutive years up until 2011 when the Mazda3 became the first imported model to rank #1 in Australia since World War 2… It got worse in 2012 with no local model on the podium. Look into the context in which the Hyundai Excel delivered one of the biggest surprises in the Australian automotive industry when it led the monthly ranking in June 1998The Toyota Corolla ranked #1 for the first time in September 2005 and dislodged the Ford Falcon from the 2nd place in 2006 to finally top the annual ranking in 2013 and do it again in 2014, marking 4 consecutive years with an import in first position.

Australia Historical Data:

Australia 1946-1947: Ford V8 tops post-war sales charts

Australia 1948-1949: Austin A40 dominates sales

Australia 1949-1959: Holden ‘Australia’s own’ launches

Australia 1960-1968: Ford unveils Falcon to challenge Holden

Australia 1958-1968: Toyota and Japan’s first export market

Australia 1969-1976: Ford catches up on Holden, a Datsun on the podium

Australia 1977: Ford Falcon dislodges long-term leader Holden Kingswood

Australia 1978: Holden Kingswood reclaims lead, Commodore #1 in December

Australia 1979-1981: Holden Commodore an instant hit

Australia 1982: Ford Falcon beats Holden Commodore

Australia 1983: Ford Falcon reigns

Australia 1984: Ford Falcon holds onto pole position, Ford Laser on podium

Australia 1985: Ford Falcon increases gap with Holden Commodore

Australia 1986: Hyundai lands, “posing very little threat”

Australia 1987: Ford Falcon hits all-time high 15.3 market share

Australia 1988: Ford Falcon at 13.3% share, holds off new Holden Commodore

Australia 1989: Holden Commodore on top, start of the ‘Falcadore’ era

Australia 1990: Holden Commodore #1, Toyota first Japanese carmaker #1 in October

Australia 1991: Toyota becomes #1 carmaker for the first time

Australia 1992: Ford Falcon passes Commodore for 191 units!

Australia 1993: Ford Falcon leads at 11.7%, Mitsubishi Magna #3 at 6.8%

Australia 1994: Holden Commodore reclaims top spot

Australia 1995: Last year of reign for Ford Falcon – hits 12.7%

Australia 1996: Commodore at record 12.8%, Hyundai Excel #3

Australia 1997: Commodore and Falcon down, Kia lands

Australia 1998: Commodore hits highest ever volume, Hyundai Excel #1 in June!

Australia 1999: Commodore leads but down 10%

Australia 2000: Commodore enjoys 5th year in a row at #1

Australia 2001: Commodore, Falcon and Toyota Corolla on podium

Australia 2002: Commodore in command, breaks monthly record

Australia 2003: Ford Falcon teases Holden Commodore

Australia 2004: Commodore undisputed leader

Australia 2005: Commodore and Falcon still dominate but slow down, Corolla #1 in September

Australia 2006: Commodore limits fall thanks to new gen, Falcon down to #3!

Australia 2007: Commodore resists new Corolla assault in millionaire market, Falcon down to #5

Australia 2008: Corolla #1 until July, Commodore saved by Sportwagon, Toyota Hilux #1 twice

Australia 2009: Commodore hits lowest volume ever, Mazda3 #1 in January, the Chinese arrive

Australia 2010: Commodore #1 for 15th year in a row

Australia 2011: Mazda3 breaks Holden Commodore domination and The best-sellers Sate by State

Australia 2011: The Chinese have well and truly landed

Australia 2012: Mazda3 #1, no local model on podiumAll-models ranking, and State by State

Australia 2013: Toyota Corolla finally tops record market, and The best-sellers State by State

Australia 2014: Toyota Corolla holds onto top spot, and The best-sellers State by State

Australia: 1984-2014 Nameplates records now available

Categories: Australia

Australia: 1984-2014 Nameplates records now available

May 25th, 2015 6 comments

The Holden Commodore sold a record 94,642 units in Australia in 1998.

* See the Top 60 most successful nameplates in Australia by clicking on the title *

This ranking has now been updated with 2014 figures and official data spanning the past 30 years. In 2014, eight nameplates broke annual volume records vs. 11 in 2013 among the Top 60 most successful nameplates in the country since 1984. The Hyundai i30 beats its volume record at 31.505 and five models break all records (volume/share/ranking) this year: the Ford Ranger, Mazda CX-5, Toyota RAV4, Jeep Grand Cherokee and Hyundai i20. The VW Golf and Holden Colorado are the other record-breakers in 2014.

Hyundai i30 Australia 2012. Picture courtesy of drive.com.auThe Hyundai i30 broke its volume record in 2014.

The original post starts here: Now that year-end detailed models rankings for Australia are available without interruption since 1984, I can give you a summary of the most popular nameplates over the period. They are ranked by yearly volume record, with info on their record market share and position also included. No surprise on top: the Holden Commodore holds the nameplate all-time record with 94.642 units sold in 1998. It’s fair to say that this record is in safe hands: with the fragmentation of the market, last year’s leader has sold just under 44.000 units.

The Ford Falcon holds the Australian market share record in the past 30 years at 15.3%.

Note that the Commodore’s market share record is a nowadays-impossible 12.8% reached in 1996, while the Ford Falcon, whose volume record was reached in 1995 (81.366), holds the market share record at 15.3% in 1987. The Toyota Corolla is the third most popular nameplate in Australia over the past 30 years with a record of 47.901 sales in 2008. The Mazda3 follows, ahead of the Hyundai Excel, Toyota Hilux and Camry.

Toyota Corolla in Broken Hill, Australia – April 2008

The rest of the Top 10 is composed of the Mitsubishi Magna, Ford Laser and Holden Astra.  Note that the above models along with the Holden Cruze, Hyundai i30, Toyota Corona and Ford Telstar are the only 13 nameplates to ever rank within the Australian annual Top 5 over the past 30 years, demonstrating an extremely high loyalty towards reputed nameplates from the Australian consumer.

See the Top 60 most successful nameplates in Australia in 1984-2014 below.

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Categories: Australia

Greece: 1932-2014 More detailed Historical Data now available

May 25th, 2015 4 comments

Thanks to its pick-up sales, Datsun topped the overall Greek brands ranking as early as 1971.

The direct links to 28 Historical data posts are below. Thanks to Bill, Kostas & Stac *

I can now share with you Historical information for the last 50 years in Greece – up to 1962, with detailed brands ranking for most years during the sixties and the seventies… plus a Top 6 manufacturers for 1932. There is now an annual Top 50 models from 1993 onwards. From January 1998 onwards the #1 car for every single month has been downloaded on BSCB, and the all-models rankings from 1998 to 2014.

Starting at 7,572 registrations in 1962, Greek sales passed the 50,000 sales milestone for the first time in 1975, 100,000 in 1978 and 200,000 in 1998. 2000 remains Greece’s strongest year ever at 290,030 registrations.

Toyota was #1 in Greece overall for the first time in 1974 thanks to the Hilux

Dominated by Ford, VW and Opel in the sixties, Greek roads take a distinct Japanese turn in the early seventies with Datsun the best-selling brand in the country in 1971 when sales of pick-ups are included. Toyota ranks #1 in the overall brands ranking in 1974, 75 and 79, here again thanks to very solid pick-up sales by the Hilux. In the Passenger Cars ranking, Fiat is sovereign throughout the seventies thanks to the 127 and 128, its supremacy only interrupted by Lada in 1974.

Fiat dominated the Passenger Cars ranking in the seventies thanks to the 127 and 128

Very little models information is available until 1992 when he Nissan Sunny is in pole position. The Toyota Corolla follows in 1993 and from 2003 to 2005, the Seat Ibiza is crowned in 1994, the Fiat Punto leads the way in 1995, 1996 and 2002, the Hyundai Accent reigns in 19971998 and 2000, the Opel Astra in 1999, 2001 and 2008, the Ford Focus in 2006, the Opel Corsa in 20072011 and 2012, the Ford Fiesta in 2009 and the Toyota Yaris in 20102013 and 2014

Direct links to 28 Greek Historical Data articles below (1932-2014).

Greece Historical Data:

Greece 1932: Ford and Chevrolet most popular, 4 US brands in Top 6

Greece (Athens) 1963: Ford leads thanks to Cortina

Greece (Athens) 1964: UK brands grab 40% of the market!

Greece 1962-1979: Ford and Opel pass the relay to Fiat and Japs

Greece 1985: Opel, Nissan and Zastava in the lead

Greece 1987: Nissan Sunny, Cherry and Lada Nova on podium

Greece 1980-1990: Ford Escort and Nissan Sunny popular

Greece 1991-1992: Nissan and Fiat dominate

Greece 1993: Toyota Corolla ahead

Greece 1994: Seat Ibiza in pole position

Greece 1995: Fiat Punto and Cinquecento shine

Greece 1996: Fiat Punto in the lead

Greece 1997: Hyundai Accent new favourite

Greece 1998: Hyundai Accent dominates

Greece 1999: New gen Opel Astra an instant favourite

Greece 2000: Hyundai Accent reclaims top spot in record market

Greece 2001: Opel Astra takes the lead ahead of Accent and Punto

Greece 2002: Fiat Punto, Peugeot 206 and 307 on podium

Greece 2003-2005: Toyota Corolla reigns

Greece 2006: Ford Focus new leader

Greece 2007: New gen Opel Corsa in command, Opel Astra #2

Greece 2008: Opel Astra, Toyota Auris and Yaris most popular

Greece 2009: Ford Fiesta and Nissan Qashqai new best sellers

Greece 2010: Toyota Yaris, Ford Fiesta and Opel Corsa on podium

Greece 2011: Opel Corsa #1 in weakest market in 22 years

Greece 2012: Opel Corsa #1, Citroen C3 takes off in worst year since 1988

Greece 2013: Toyota Yaris reclaims the lead

Greece 2014: Toyota Yaris resists Opel Corsa assault

Categories: Greece

STRATEGY: The growing power of Hispanic buyers in U.S. sales

May 24th, 2015 No comments

hispanic-ad

Lindsay Chappell this week published a fascinating article on Automotive News USA about the growing power of Hispanic buyers in the U.S. market. I summarise it below, you can read the full article here: “Sales to Hispanics outpacing the market”

What’s the weight of Hispanic buyers in the U.S. market?

  • 54 million Hispanics are now living in the United States or 17% of the total population, predicted to grow to 130 million by 2060 or 30% of the total population.
  • Hispanic car buyers in the U.S. are driving overall market growth and could well be the auto industry’s leading growth engine for the next 20 to 30 years. In 2014 retail sales to Hispanic consumers rose 15% vs. 6% for the overall market (Source IHS).
  • Hispanic growth is now increasingly happening in the Midwest, not just traditional powerhouses California, Texas and Florida. The states with the fastest-growing Hispanic populations in the last decade were Alabama, Kentucky, South Carolina and Tennessee. U.S. cities of more than 200,000 people with the fastest-growing Hispanic populations were Charlotte NC and Raleigh NC.

Toyota Corolla USA January 2015. Picture courtesy of motortrend.comToyota has ranked as the top-selling brand among Hispanic consumers for the past decade.

Which brands are winning with Hispanic buyers?

  • The “Big Three” brands of Hispanic-market sales are Toyota, Nissan and Honda. Chevrolet, Ford and Kia follow.
  • Toyota has ranked as the top-selling brand among Hispanic consumers for the past 10 years and has created a dedicated corporate department to this population: the Hispanic Business Strategy Group. Hispanics purchased one of every 4 Corollas sold in the U.S. in 2014 one out of every 5 Lexus IS sold.
  • Nissan brought 3 of its successful Mexico dealership groups to the U.S. to operate stores in Los Angeles, San Francisco and Houston and improve the brand’s ties to Hispanic consumers. Nissan is market leader in Mexico with 26.2% market share, and hopes that retailers from there will strike a chord of familiarity and trust among U.S. residents who moved here from Mexico in recent years.
  • Honda is the No. 1 brand among Hispanic buyers in New York City and Los Angeles.
  • Among Hispanic buyers, the Chevrolet Silverado outsells America’s biggest-selling pickup, the Ford F series.

Hispanic market data

The challenges that come with the growing power of Hispanic car buyers

  • Many Hispanics need – or prefer – to speak Spanish. Many perceive themselves as Hispanic or Latino even after several generations of U.S. heritage, and they look for products and services that specifically address their Hispanic identity. This means additional language and cultural training for salespeople is required for regions not used to a strong Hispanic presence.
  • Last year, 21% of Hispanic vehicle purchases were for a “first vehicle.” For the U.S. as a whole, the figure was just 5%. This means brands get more chances to make first impressions, but dealers must woo uncommitted new buyers.
  • The average age of Hispanics today is 30, compared with 42 for non-Hispanic Americans, meaning a different approach is required to close the sale.
  • The perception of Hispanic consumers seeking entry-level vehicles is becoming out of date. Last year, 24% of Hispanic U.S. households earned more than $75,000, up from 14% in 2000.
Categories: STRATEGY, USA