Yemen January-July 2016: Land Cruiser P/up leads in market down 82%

range-rover-sport-yemen-july-2016-picture-courtesy-caranddriver-comThe Range Rover Sport ranks #4 in Yemen so far this year. 

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In a country still torn apart by civil war, Yemeni new car sales implode by 82% year-on-year over the first 7 months of 2016, going from 6.709 units in 2015 to just 1.221. Toyota leads the sales charts again but sees its market share thaw dramatically from an incredible 80.1% a year ago to 45.9% so far in 2016 due to deliveries freefalling 90%. In contrast, Nissan is up 42% to 14.7% share, BMW up 36% to 10.8%, Jeep up 205% to 10.2% and Land Rover up 76% to 9.7%… Hyundai, #2 a year ago, disappears from the ranking altogether, while Lexus (4 sales) and Isuzu (2) almost do the same. Model-wise, Toyota has suspended sales of the Hilux – #1 in 2015 – and as a result the Land Cruiser Pickup takes the lead despite deliveries down 68% to 391 and 32% share. The Nissan Patrol (+82%), Jeep Grand Cherokee (+443%) and Range Rover Sport (+193%) follow.

Previous post: Yemen January-April 2016: Land Cruiser and Patrol top imploding market

Previous year: Yemen Full Year 2015: Toyota Motor at 74.2% share in market down 65%

Full January-July 2016 Top 12 All-brands and Top 43 All-models below.

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Yemen January-April 2016: Land Cruiser & Patrol top imploding market

Toyota Land Cruiser Yemen April 2016The Toyota Land Cruiser is the best-selling model in Yemen so far this year. 

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Torn apart by civil war, the Yemeni new car market implodes by 88% year-on-year over the first four months of 2016 to just 655 units. Toyota remains the uncontested leader but with sales down 91% it sees its market share drop from 71.4% over the FY2015 to 60% so far in 2016, and is followed by Nissan at 18% (sales up 188%!) and BMW at 9.2% (-10%). Suzuki and Kia remain at #4 and #5 respectively while Hyundai, #2 last year, disappears. The Toyota Land Cruiser Pickup and Nissan Patrol alone account for two out of three new vehicles registered in the country over the period. Toyota has suspended deliveries of the Hilux, market leader in Yemen in 2015.

Previous post: Yemen Full Year 2015: Toyota Motor at 74.2% share in market down 65%

Full January-April 2016 Top 35 All-models and Top 10 All-brands below.

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Yemen Full Year 2015: Toyota Motor at 74.2% share in market down 65%

Toyota Hilux Yemen 2015. Picture courtesy saudishift.comThe new generation Toyota Hilux (pictured) hasn’t reached Yemeni shores yet.

* See the Top 20 All-brands and Top 145 All-models by clicking on the title *

Sent into disarray by the civil war that is currently raging in the country, the Yemeni new car market loses 2/3 of its 2014 volume in 2015: down 65% to just 7.760 registrations. The Toyota Group continues to obliterate the market with its namesake brand holding a world-best 71.8% share (-67%), with Lexus at 2.2% (-57%) and Daihatsu at 0.2% (-72%). Hyundai remains at a very distant 2nd place with 6.4% share (-69%) but Nissan leaps five spots to #3 thanks to sales down just 11% due to a surge in Patrol volumes (+44%), bypassing Suzuki (-69%), Kia (-66%), Land Rover (-32%), BMW (-61%) and Isuzu (-58%).

Yemen. Picture courtesy tabizine.jpSana’a, Yemen

Ford goes completely against the grain, jumping from just 14 deliveries a year ago to 45 this year (+221%), earning the American carmaker a spot in the Top 10 even though its volumes remain minuscule at 0.6% market share. The models ranking is logically dominated by Toyota with the Hilux best-seller with a mammoth 27.3% market share (-60%) followed by the Land Cruiser Pickup at 16.5%, the Land Cruiser at 15.9% and the Prado at 5.7%. The Nissan Patrol (#5), Kia Optima (#13) and BMW X3 (#30) are the only nameplates in the Top 30 to improve their volumes year-on-year. The Toyota F Cruiser is up to a world-best 7th place thanks to sales down just 24% to 161 units and 2.1% share.

Previous post: Yemen 1st Quarter 2015: Toyota obliterates the market at 81.6% share

Previous year: Yemen Full Year 2014: Hilux leads in Toyota-ruled market

Full Year 2015 Top 20 All-brands and Top 145 All-models vs. Full 2014 figures below.

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Yemen 1st Quarter 2015: Toyota obliterates the market at 81.6% share

Yemen. Picture courtesy tabizine.jpSana’a, Yemen

* See the Top 10 best-selling models by clicking on the title *

Just as the country is thrown into turmoil with its president in exile in Saudi Arabia, we have access to rare official data for Yemen where 4.811 new light vehicles found a buyer over the 1st Quarter of 2015. Yemen is the country in the world where Toyota dominates the most, with an unbelievable 81.6% market share so far this year (3.927 sales), 83.7% when adding Lexus (4.026 units)… Suzuki (4.1%), Hyundai (3.6%) and Isuzu (2.2%) follow at a very large distance.

Toyota Land Cruiser Pickup Yemen March 2015The Toyota Land Cruiser Pick-up holds 21.1% of the Yemeni car market so far in 2015.

Accordingly, the models ranking is completely obliterated by Toyota, with the Top 3 models holding a combined 70.1% market share: the Hilux leads at 28% followed by the Land Cruiser Pick-up (21.1%) and Land Cruiser (21%). The Toyota FJ Cruiser ranks at a world-best #5, the Lexus LX points its bonnet in 6th place and the Suzuki APV Truck is the best-selling non-Toyota model at #8.

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Previous post: Yemen Full Year 2014: Hilux leads in Toyota-led market

Full Q1 2015 Top 10 models Ranking Table below.

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Yemen June 2013: Toyota Group holds 79% of the market!

Toyota Land Cruiser Yemen June 2013. Picture courtesy of Motoring Middle EastToyota Land Cruiser

* NOW UPDATED with the Top 40 models and Top 30 brands! Many thanks to John *

It has been over a year since the last Yemenite data was published on BSCB, so I trust you will welcome this update! Limited market here, with just 1,478 new vehicles registered in June and 8,184 year-to-date – note Renault, Mercedes and Chinese manufacturers sales data is unavailable. Yemen is potentially the country in the world where Toyota dominates the most: the Japanese manufacturer grabs 77% of the market in June (79% with Lexus) and 76% year-to-date (78% with Lexus)! I agree this figure seems unreal but I have checked it again and again and it’s legit. Even adding the few additional manufacturers that don’t communicate data, Toyota’s market share in Yemen is likely north of 70%!

Range Rover Yemen June 2013The Range Rover is #11 in Yemen this month.

The Land Cruiser and Hilux battle for the title of best-selling model in the country, selling 336 units and 22.7% share vs. 334 and 22.6% respectively this month, however the Hilux leads year-to-date at 1,861 units and 22.7% vs. 1,823 and 22.3% for the LC. The Land Cruiser Pick-up rounds up the podium with 249 sales and 16.8% (19% year-to-dayte). Yes, these 3 vehicles account for nearly two third of the Yemenite car market, both in June and year-to-date! Far, far below we find the Toyota Fortuner at 4.3%, Toyota Prado at 2.8%, Lexus LX at 2.7% and Toyota Avalon at 2%, making the Top 7 best-sellers 100% Toyota. The most popular non-Toyota model in the country this month only holds 1.8% market share: the Hyundai Tucson at #8 (it is #5 year-to-date), ahead of the Hyundai i10 at #9 and the Range Rover very impressive at a world-best 11th spot with 1.5% share vs. #23 year-to-date…

Previous post: Yemen Q2 2012: Toyota Land Cruiser and Hilux dominate

Full 6 months Top 40, June Top 20 models and Top 23 brands Ranking Tables below.

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Yemen Q1 2012: Toyota Land Cruiser and Hilux dominate

Toyota Land Cruiser

* See the Top 60 best-selling models by clicking on the title! Many thanks to Ldman *

Yemen is the fourth middle-eastern country today after Jordan, Lebanon and Syria to now be graced with official sales data for the very first time on Best Selling Cars Blog thanks to the help of Ldman. It’s a very limited market with only 1,454 new vehicles sold over the first 3 months of 2012. Not all manufacturers are represented so the ranking could be incomplete but one thing is certain: Toyota dominates in Yemen.

Like in nearby Qatar and Bahrain, the Toyota Land Cruiser is the best-selling model in the country over the period with a mammoth 23.8% market share thanks to 346 sales. The Toyota Land Cruiser Pick-up comes 2nd with 228 units and 15.7% followed by the Toyota Hilux at 191 sales and 13.1%.

Toyota Land Cruiser Pick-up

The Hyundai Tucson ranks #4 ahead of the Kia Cerato and Rio while the Range Rover is 7th with 32 sales and 2.2%, potentially its highest ranking in the world!

Previous post: Yemen 2010: Toyota Hilux and Yaris sedan in command (non official data)

Full Q1 2012 Top 60 Ranking Table below.

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Yemen 2010: Hilux and Yaris Sedan in command

Toyota Yaris in Yemeni street

There are no official car sales figures available for Yemen, so I relied on observation of the main Yemeni cities’ streets through YouTube videos. They show that in all likeliness, the Toyota Hilux is the best-selling vehicle in Yemen, followed by the Toyota Yaris Sedan.

Toyota seems to have a strong hold over the Yemeni market with the Land Cruiser and Camry possibly in #3 and #4. The other very successful brand in Yemen is Hyundai which should place the Getz, Sonata and Tucson within the Top 10.

Toyota Hilux in background

More photos below.

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