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Yemen H1 2024: Toyota holds 94.4% share, Hilux #1

The Toyota Hilux is the most popular vehicle in Yemen over H1. The Yemeni new car market slides -10.8% year-on-year over the First Half of 2024 to 3,978 units. Toyota (-8.9%) continues to hold a suffocating grip with an extravagant 94.4% market share vs. 92.4% a year ago. Lexus (-11.9%)…

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Yemen Full Year 2023: Toyota at 93% share, Hilux at 41.8%

The Toyota Hilux is by far the best-selling vehicle in Yemen in 2023. Discover over a decade worth of Yemen Historical Data here. 9,169 new light vehicles hit Yemeni roads in 2023, a 10.7% year-on-year uptick. Toyota (+19.3%) tightens its grip on the brands charts even further, managing an out-of-this-world 93% share.…

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Yemen Q1 2024: Toyota holds 95.1% of market

The Toyota Hilux is the best-selling vehicle in Yemen so far in 2024. 2,233 new vehicles found a Yemeni buyer over the first quarter of 2024. Toyota holds 95.1% of the market with Lexus at 2.5% and Suzuki at 1.3%. Model-wise, the Toyota Hilux takes the lead above the Toyota…

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Yemen March 2022: Toyota at 96.9% share, Hilux #1

The Toyota Hilux holds 43.4% share of the Yemeni market. New car sales in Yemen edge down -2.6% year-on-year in March to 680 units. Toyota (+0.5%) is more dominant than ever, holding a suffocating 96.9% share vs. 93.9% last November which is our latest data point. Hyundai (+180%) is up…

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